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iCon: Steve Jobs, the Greatest Second Act in the History of Business

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iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making bu iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.


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iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making bu iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

30 review for iCon: Steve Jobs, the Greatest Second Act in the History of Business

  1. 5 out of 5

    Anton

    Отличная книга, с разных сторон (преимущественно негативных) описывает интереснейшую жизнь Стива Джобса. Многие из тех, кто не читал ее думают, что книга поет оды главе Apple, подходит на роль библии маководов. Ни то, ни другое неверно, книга достаточно объективна, хотя ощущается высокая степень восхищения автором талантами Стива. Достаточно глубоко рассматриваются события, которые не связаны напрямую с Джобсом, но помогают понять причины событий, которые повлияли на его жизнь. К единственному ми Отличная книга, с разных сторон (преимущественно негативных) описывает интереснейшую жизнь Стива Джобса. Многие из тех, кто не читал ее думают, что книга поет оды главе Apple, подходит на роль библии маководов. Ни то, ни другое неверно, книга достаточно объективна, хотя ощущается высокая степень восхищения автором талантами Стива. Достаточно глубоко рассматриваются события, которые не связаны напрямую с Джобсом, но помогают понять причины событий, которые повлияли на его жизнь. К единственному минусу отнес бы иногда чрезмерную степень проникновения в эти события. Но общего впечатления это не испортило. Все мы совершаем ошибки, важно лишь то - можем ли мы измениться, чтобы больше их не допускать, но при это оставаться самими собой - вот основная мысль произведения для меня.

  2. 5 out of 5

    Amar Pai

    Enjoyably dishy. Crazy thing is the book ends before the iPhone era-- and even without the iPhone/iPad, Jobs's list of accomplishments is huge. This book may be annoying to some cos it's not especially charitable towards Jobs-- makes him out to be a huge asshole really-- and it's written in a vaguely gossipy style. But I found that kind of refreshing given how uncritical anybody else has been since he died. Yeah the guy was a visionary technologist/businessman, but come on he wasn't the f*** Dal Enjoyably dishy. Crazy thing is the book ends before the iPhone era-- and even without the iPhone/iPad, Jobs's list of accomplishments is huge. This book may be annoying to some cos it's not especially charitable towards Jobs-- makes him out to be a huge asshole really-- and it's written in a vaguely gossipy style. But I found that kind of refreshing given how uncritical anybody else has been since he died. Yeah the guy was a visionary technologist/businessman, but come on he wasn't the f*** Dalai Lama. The book isn't a hit job though-- it definitely conveys Jobs's good qualities as well as bad. Sounds like his charisma was off the charts. Overall I'd give this 3 1/2 stars if that existed.

  3. 5 out of 5

    Bojan Tunguz

    Recently Steve Jobs has been named the CEO of the decade by Fortune magazine. The announcement was hardly surprising to anyone who has been following the business world over the last ten years. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. The announcement cemented his already st Recently Steve Jobs has been named the CEO of the decade by Fortune magazine. The announcement was hardly surprising to anyone who has been following the business world over the last ten years. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. The announcement cemented his already stellar and legendary reputation. Steve Jobs is a rare bird these days: an incredibly successful businessman whose personal life and adventures are almost as intriguing as his business dealings. This is especially true of young Steve, before he matured in a very sober and calculating professional. Stories of Steve's early life are masterfully narrated in "iCon," a very well written and intriguing book. The early chapters of the book are particularly fascinating, and anyone who is not familiar with the early days of Apple Computer and what led to its formation should absolutely read this story. It is filled with anecdotes and first-hand accounts that have since become an integral part of Silicon Valley lore. The creation of Apple Macintosh probably deserves a book of its own, and a very readable one can be found in "Revolution in the Valley." This part of the book is a page-turner for any real Mac fan and was hard to put down. The latter part of the book was rather disappointing. It was largely written from the outside perspective, and many of the stories presented there could have easily been gleaned from the newspaper accounts. Many of the major development events at Apple Computer that have taken place since Steve jobs returned to the company are completely omitted. The worst part, however, are the overly detailed descriptions of the internal struggles of a company that Steve jobs never worked in - Disney. This material was completely irrelevant and one can skip it without losing any relevant information for the rest of the book. The book concludes before Apple brought out iPhone, and reading it now it feels a bit dated. However, it is still a very insightful and immensely interesting book to read despite its many flaws.

  4. 4 out of 5

    Pawan

    http://iandbooks.wordpress.com The title of this books tell the gist of the story. What Steve Jobs did with his return to Apple was truly and amazingly the greatest second act. Normally people do not get such second chances in life. In case of Jobs, he actually ended up earning that chance and then made billions out of it. There are lots of critics, including in this book, who have accused him of riding on other’s success or being autocratic and unreasonable or sometimes being too lucky but nobod http://iandbooks.wordpress.com The title of this books tell the gist of the story. What Steve Jobs did with his return to Apple was truly and amazingly the greatest second act. Normally people do not get such second chances in life. In case of Jobs, he actually ended up earning that chance and then made billions out of it. There are lots of critics, including in this book, who have accused him of riding on other’s success or being autocratic and unreasonable or sometimes being too lucky but nobody can deny that he was the icon of Apple and the face of so many exciting technologies that have shaped the future of this world. He did it not only with computers but he did it with music players, smart phones and totally unrelated movie industry and that is where his greatness shows. This book is not full of accolades for Jobs. In fact it is critical of him more often. Sometimes it feels as though the author is having to make an effort to praise him even where he deserved. The authors have traced his story from very beginning and have included the story of his very unsuccessful trip to India when he was trying to find himself. There are details about the birth of Apple and its rise and then details about boardroom fights and games where he eventually lost and had to go out. The author has also included lot of details about Hollywood, Disney and history of animation that was crucial to understand what happened at Pixar. Unfortunately the book was published in 2005 and does not include what happened with launch of iPhone and iPad. Personally, I did not have very high opinion of Apple products till few years ago. My whole perception changed with launch of iPhone. The whole idea of using fingers instead of touch screen made me sit and look carefully at other apple products and eventually I am now a converted fan. The story of Steve Jobs highlights one aspect very clearly. When you have conviction in your ideas and the grit and determination to convert them to reality, you will face a lot of opposition but you need to keep the faith and eventually success will come.

  5. 4 out of 5

    Ismael Mejia

    I've read this book well before Steve Jobs was dead, and before W. Isaacson biography, and I think it gives an appropriate view of the good and the bad parts of his life. Anyway with all the publicity after his dead, biographies like this one tend to be forgotten.

  6. 4 out of 5

    Raghu

    Looking at the title and cover of the book, I thought this would be a book written by Jobs' admirers in the Silicon Valley. As I started reading it, I felt that the book was perhaps being objective by writing the truth rather than shower praise on Jobs for everything under the sun. But gradually, I realized that the book pays basically only back-handed compliments to Steve Jobs and tries to say that practically all the achievements for which Jobs is credited, there is someone else whose vision i Looking at the title and cover of the book, I thought this would be a book written by Jobs' admirers in the Silicon Valley. As I started reading it, I felt that the book was perhaps being objective by writing the truth rather than shower praise on Jobs for everything under the sun. But gradually, I realized that the book pays basically only back-handed compliments to Steve Jobs and tries to say that practically all the achievements for which Jobs is credited, there is someone else whose vision is stolen and presented as his own by Steve Jobs. In the end, one is left with the feeling that one has wasted time in reading this 300-odd page book because it runs counter to whatever one has experienced living in the Silicon Valley between the years of 1990 to 2010. The authors do write about Steve Jobs as a visionary, having transformed computers, music and movies in a revolutionary way. But the feeling that the reader is left with is that Steve Wozniak was the genius behind Apple and the pioneers of Napster are the visionaries in transforming the music scene and that John Lassetter, Ed Catmull and Alvy Ray Smith were the visionaries behind Pixar. Steve Jobs was the marketing man behind Apple and that he simply used his millions in getting the right people for the success of Pixar and the iPod. In fact, John Lassetter is repeatedly hailed as the creative genius behind all the successes of Toy Story, A Bug's Life and so on. Essentially, the book does not leave the reader with the image that Jobs is a visionary. As the book's title probably implies, he is more a con man by claiming credit for other peoples' work. It is hard to believe that the authors could be right in all their claims. Jobs' arrogance and rudeness and dismissive attitudes have been written about all over and there is enough evidence to back these claims. But all along, it has been also suggested that this is the licence that a genius deserves and that has been the general image of Jobs. However, this book seems to say that he has conned everyone around into believing that he is the genius behind bringing the revolution that he is credited with. There is a lot of material devoted to Jobs' face-off with Disney and the politics inside Disney for ultimate control of the studio. The authors say that Jobs has mellowed with age and parenthood and has become more inclusive and somewhat humbler. The book can be read critically as a counter-point to the adulatory ones on Jobs. It can also be read as a chronicle of the history of the personal computer and the revolutions in Music and animation that have taken place in the last fifteen years. However, there is little of insight considering that the book is about Steve Jobs.

  7. 4 out of 5

    Kevin

    Steve Jobs has lived a roller coaster existence. He was never challenged enough in school and, therefore, never excelled. He went on to cofound Apple Computers despite this lack of education. Was summarily booted by the president he hired. Founded another computer company that faced great difficulty getting off the ground, which it never quite did. Turned a failing computer animation company into the powerhouse known as Pixar. And, finally, came back to Apple and helped pick them up from the dol Steve Jobs has lived a roller coaster existence. He was never challenged enough in school and, therefore, never excelled. He went on to cofound Apple Computers despite this lack of education. Was summarily booted by the president he hired. Founded another computer company that faced great difficulty getting off the ground, which it never quite did. Turned a failing computer animation company into the powerhouse known as Pixar. And, finally, came back to Apple and helped pick them up from the doldrums that he started before his ousting and that continued while he was gone. These facts are known by many in the business arena, but do you know the details behind these events? Jeff Young and William Simon detail the life of Steve Jobs in great detail and it's fascinating to say the least. And they are not afraid to pull out the questionable and controversial details and present them to the readers as well. And there is quite a bit of controversy in Jobs' life. But what bothers me is that, despite being willing to point out the negatives, the authors still border on hero worship with some of their comments about the dominanace of the Apple brand and the foresight of Jobs. Even when things appear bleak, you know that they will always turn out for the best simply by the language chosen by Young and Simon. I would just like to, for once, read a biography that remains 100% objective. Is that so much to ask?

  8. 4 out of 5

    Yawar

    A LITTLE slow at the start, this book quickly becomes a very fast read--as you're fascinated by Steve Jobs' drive to build, his legendary feuds with colleagues and business associates, and towards the end his scaling the heights of wealth and fame. Near the end, as he becomes a mogul of three industries (computers, movies and music), you just can't put it down. And unbelievably, after all this success, the book was written before the iPhone! So the authors' sense of growing wonder at Steve's acc A LITTLE slow at the start, this book quickly becomes a very fast read--as you're fascinated by Steve Jobs' drive to build, his legendary feuds with colleagues and business associates, and towards the end his scaling the heights of wealth and fame. Near the end, as he becomes a mogul of three industries (computers, movies and music), you just can't put it down. And unbelievably, after all this success, the book was written before the iPhone! So the authors' sense of growing wonder at Steve's accomplishments is magnified by the feats that he was about to perform right after the story ended. The book's attitude to Steve is ambivalent. It does make clear just how incredibly successful he was; but what he did to deserve that success is left open to interpretation. The Apple IPO left him a millionaire; and he risked it all on NeXT and Pixar--and won big on his bets. Plenty of credit is given to talented designers like Bud Tribble of Apple, and John Lasseter of Pixar. In fact, Lasseter's talent and nurturing management style are repeatedly lauded, as he emerges as an unsung but very well-known hero behind Steve's success with Pixar. The book, understandably, doesn't interact one-on-one with Steve or his family; but now we have the new Steve Jobs book for that.

  9. 4 out of 5

    Bhargav Indurthi

    Steve Jobs was an iconic character during his time primarily because of his command of the revolutionary company Apple. I am sure that most of us are very intrigued about his personality and his personal life to begin with. At the same time we have formed a portrait of Steve with all the media coverage to this point identifying him as an overly zealous, ambitious, unconventional, passionate and ruthless early technology entrepreneurs. The author Jeffrey S. Young rightly identifies with the reade Steve Jobs was an iconic character during his time primarily because of his command of the revolutionary company Apple. I am sure that most of us are very intrigued about his personality and his personal life to begin with. At the same time we have formed a portrait of Steve with all the media coverage to this point identifying him as an overly zealous, ambitious, unconventional, passionate and ruthless early technology entrepreneurs. The author Jeffrey S. Young rightly identifies with the readers extreme curiosity and perception, and tries to bring out every shade of Jobs right from his childhood. Most of these shades reinforce our existing opinion about Steve's personality. The narrative style is very natural and the flow of chapters keeps the readers hooked. He is very careful in balancing his portrayal of the protagonist's negative and positive traits substantiating with life events about origin of these tendencies. As it is quite challenging to lend authenticity to this book without using references, quotes from people who were part of Steve's life are used instead. Quite convincing are these personal quotes from former associates who worked along with Steve.

  10. 5 out of 5

    Richard Altenburg

    As a long time Apple, music and animation movies fan, I am probably biased in writing this review. But during the years I started to learn using and programming NeXT and Macintosh computers, watched great movies like "Toy Story" and "Finding Nemo", and listened to my music collection on my iPod, I was not even aware of the fact that all this pleasure was financed and partly created by this one man Steve Jobs. The story in this book may not always be very positive about Steve, but to me it highlig As a long time Apple, music and animation movies fan, I am probably biased in writing this review. But during the years I started to learn using and programming NeXT and Macintosh computers, watched great movies like "Toy Story" and "Finding Nemo", and listened to my music collection on my iPod, I was not even aware of the fact that all this pleasure was financed and partly created by this one man Steve Jobs. The story in this book may not always be very positive about Steve, but to me it highlights all the turning points in his life and career that also became truning points in my own life. It was a pleasure to listen to (as I own the audiobook version) and I can very much recommend it to you if you have a slight interest in how your favorite movies and computing devices came to life. The book was written when Steve was still alive, and I wish that was still the case: the man will be missed dearly.

  11. 5 out of 5

    Andrew S

    The biography "iCon: Steve Jobs, the Greatest Second Act in the History of Business" is a astonishing story. This is a book explaining the life of Steve Jobs, who was an entrepreneur, inventor, and the chairman of Apple Inc. His life had an extremily interesting beginning. He made several companies including the enormous Apple Inc. and then was fired from his own company only to get back again and lead it to the Apple today. This amazing and unbelieveable story kept me continuously turning pages The biography "iCon: Steve Jobs, the Greatest Second Act in the History of Business" is a astonishing story. This is a book explaining the life of Steve Jobs, who was an entrepreneur, inventor, and the chairman of Apple Inc. His life had an extremily interesting beginning. He made several companies including the enormous Apple Inc. and then was fired from his own company only to get back again and lead it to the Apple today. This amazing and unbelieveable story kept me continuously turning pages. It was also very interesting to see how all the products we use today actually came to its existance. For example, it shows how Steve Jobs got the idea of the iPod and how it became as popular as it is today. Overall, I believe that this story of Steve Job's life is a story that everybody should know.

  12. 4 out of 5

    Allison

    As a fan of Apple products and Pixar films, I decided to read this book. I know biographies are supposed to be facts, but I'm sure there is a better way to supply the information. I was thoroughly bored all the way through. I started skipping pages, and I know I missed nothing important. Putting aside all of my opinions, biographies are supposed to concentrate on a single person. I often found the book to be straying from Steve Jobs to Apple. I'm sure Jobs had an exciting life, but this book was As a fan of Apple products and Pixar films, I decided to read this book. I know biographies are supposed to be facts, but I'm sure there is a better way to supply the information. I was thoroughly bored all the way through. I started skipping pages, and I know I missed nothing important. Putting aside all of my opinions, biographies are supposed to concentrate on a single person. I often found the book to be straying from Steve Jobs to Apple. I'm sure Jobs had an exciting life, but this book was not showing that. Overall, I'm not a fan of this book and would not recommend it. However, keep in mind that I hate non-fictional work and particularly find biographies to be extremely boring in most cases. Also, keep in mind I only read this because it was for a class assignment. Take it for what you will, but this was not worth all the pain I went through.

  13. 4 out of 5

    Adam Em

    This was a fairly interesting book, basically about the way Steve Jobs does business. I read it looking for inspiration (I have a very entrepreneurial spirit) but it's really obvious, Steve Jobs is a rare breed and if circumstances hadn't gone just so, not only would he not be the household name he is today, but the world would be a very different place (no iPod, no iPhone, no Apple) There was alot in this book that was not about Steve, but had to be included for context. 2/3 of the book is argua This was a fairly interesting book, basically about the way Steve Jobs does business. I read it looking for inspiration (I have a very entrepreneurial spirit) but it's really obvious, Steve Jobs is a rare breed and if circumstances hadn't gone just so, not only would he not be the household name he is today, but the world would be a very different place (no iPod, no iPhone, no Apple) There was alot in this book that was not about Steve, but had to be included for context. 2/3 of the book is arguably about Pixar/Disney, which was very interesting (I never knew Steve Jobs was behind Pixar, though creatively he was not, he just negotiated their contract terms), but I think overall I was kind of disappointed, but to be fair in retrospect the book was what the title suggests, regardless of what I was expecting.

  14. 5 out of 5

    Sunil

    iCon(ic) The prose is not opinionated... and that strikes the killer blow. Jobs has been portrayed in a light that is not glorifying to say the least. Brings a fresh perspective. Having said that, the authors have copiously heaped praise on Jobs for his vision. His design. And his intent. His dealings with Wozniak, Dan Kottke, Alvy Smith, Michael Eisner, his own daughter, Gil Amelio, Mike Markkula etc. make for an insightful and impact-worthy read. Loved this one: Steve did his market research by l iCon(ic) The prose is not opinionated... and that strikes the killer blow. Jobs has been portrayed in a light that is not glorifying to say the least. Brings a fresh perspective. Having said that, the authors have copiously heaped praise on Jobs for his vision. His design. And his intent. His dealings with Wozniak, Dan Kottke, Alvy Smith, Michael Eisner, his own daughter, Gil Amelio, Mike Markkula etc. make for an insightful and impact-worthy read. Loved this one: Steve did his market research by looking into the mirror every morning RIP great fella. Your life made for an awesome read. Spoiler Alert: This work does not factor in the iPhone revolution.

  15. 5 out of 5

    Darrell

    This book chronicles the life of Steve Jobs through the early part of the 2000's. It talks about everything from his estranged daughter, his unique lifestyle, the founding of Apple and his forced exit. Where the book was most interesting (to me) was when Jobs returned to Apple and how his approach had changed. He was still driven and passionate about his goals for Apple but he was more aware of the management aspects of his role as CEO. iCon demonstrates how the flawed but driven man reshaped This book chronicles the life of Steve Jobs through the early part of the 2000's. It talks about everything from his estranged daughter, his unique lifestyle, the founding of Apple and his forced exit. Where the book was most interesting (to me) was when Jobs returned to Apple and how his approach had changed. He was still driven and passionate about his goals for Apple but he was more aware of the management aspects of his role as CEO. iCon demonstrates how the flawed but driven man reshaped the world of technology. The book further demonstrates that, with his passing in Oct 2011, Steve Jobs will be sorely missed by Apple and the world of technology.

  16. 4 out of 5

    Luyang

    This book is about Steve Jobs. in the book, the writer talks about the history of apple and the change going on Steve Jobs. According to the book, Steve Jobs has such a complicated personality that he can attract people and piss them off at the same time. I love this book, because this book not only shows the great part of Steve Jobs, but also shows his faults. Steve Jobs is not flawless, but it is these flaws make him a real and adorable person rather than a pale legend.

  17. 4 out of 5

    Erwin

    This book was OK, though if you want to find out more about him, there are certainly better books. Most of this was covered in the TV series "Pirates of Silicon Valley", which was based on the book Fire in the Valley: The Making of The Personal Computer. There are a few important lessons from Steve's life than can be applied to anyone in business: 1. Persistence. After getting booted from Apple, building NextStep into a very innovative but unprofitable venture, and rounds of layoffs at Pixar, Stev This book was OK, though if you want to find out more about him, there are certainly better books. Most of this was covered in the TV series "Pirates of Silicon Valley", which was based on the book Fire in the Valley: The Making of The Personal Computer. There are a few important lessons from Steve's life than can be applied to anyone in business: 1. Persistence. After getting booted from Apple, building NextStep into a very innovative but unprofitable venture, and rounds of layoffs at Pixar, Steve was very close to failure - and would have walked away with nothing. No legacy. No prestige. No power. And most importantly, no way to contribute to the world - no way to build cool stuff. Steve had some good luck come his way, and managed to hang on, take Pixar public and sell NextStep to Apple --- which in a way, was like Steve's old pirate "Macintosh" division taking over the entire company. 2. Ownership. Steve used funds from his sold Apple stock to purchase Pixar from George Lucas, and to launch NextStep. Steven maintained ownership over both. When Pixar went public, Steve got paid. Next, when Steve sold NextStep to Apple, he made sure his investors got paid back in cash, and himself was paid in Apple stock. Steve does not rely on a paycheck - he just takes a $1/year salary from Apple, and relies on his ownership of shares of Apple. 3. Maturity. Prior to settling down, finding his partner in life, and having their 3 children, Steve wasn't very calm, very reasonable. The fact that he's been through so many failures and now working on the ultimate startup (his kids) he's matured into an absolutely excellent businessman. Steve is definitely a good role model. Someone businessmen will certainly strive to emulate for generations.

  18. 4 out of 5

    Erick

    This book provides exceptional insight into the beginnings of the iconic Steve Jobs, the ouster from Apple, the 13 years with NExT and Pixar and his eventual return to Apple. His successful second stint at Apple was way more successful than the first mostly driven by lessons he learnt in the 13 years in the wilderness. In the first stint, he was focused on building the best hardware. In the intervening years, his success came more from creativity and software which he infused into Apple when he This book provides exceptional insight into the beginnings of the iconic Steve Jobs, the ouster from Apple, the 13 years with NExT and Pixar and his eventual return to Apple. His successful second stint at Apple was way more successful than the first mostly driven by lessons he learnt in the 13 years in the wilderness. In the first stint, he was focused on building the best hardware. In the intervening years, his success came more from creativity and software which he infused into Apple when he came back to them.

  19. 5 out of 5

    Srinivas

    A very well written book. An eye opener that I came across in the book was the story of how itunes was snatched by Apple from a small mac development establishment. The takeover was so ruthless and unfair that the original owner had to close shop. Apparently, not many people know this story. At a time when Apple is becoming the new evil emperor with all their dirty tactics showing in the control of the apps in the appsotre, this story should get more publicity. The Pixar story presented in this bo A very well written book. An eye opener that I came across in the book was the story of how itunes was snatched by Apple from a small mac development establishment. The takeover was so ruthless and unfair that the original owner had to close shop. Apparently, not many people know this story. At a time when Apple is becoming the new evil emperor with all their dirty tactics showing in the control of the apps in the appsotre, this story should get more publicity. The Pixar story presented in this book was really fascinating; the unmatched passion of the people behind Pixar made me a big fan. In a way, I had outgrown animation as a film genre for quite a while until I discovered Pixar movies, and I was enchanted. I watched every Pixar feature film that is released so far, and eagerly await their next film. Another interesting story that I remember from this book is under the 'what could have been' category. Except for Steve Jobs' arrogance, it seems there was a good possibility that NextOS, which eventually became OSX, would have ruled the PC world in GUI era instead of Windows. The story is that IBM contacted Steve to license NextOS for release on their PC range, and Steve didn't return their call. Imagine the beautiful OSX on every machine instead of the crappy Windows. Makes me wonder why historical accidents always seem to favor the wrong side; the second law of thermodynamics at work, perhaps!

  20. 4 out of 5

    Sundarraj Kaushik

    Gives a good insight into the life of the mn called "Steve Jobs". Given the phenomenon that he is it will not surprising if one day the word "jobsian" is accepted into the English language with the meaning "Somebody who is extremenly creative with a streak of machoism and some sadism and somebody who epitomizes EGOTISM". The book in no way pays homage to Steve Jobs. It seems to be a good "critical appreciation" of the person. It has given a balanced view of Steve jobs as an inventor par excellenc Gives a good insight into the life of the mn called "Steve Jobs". Given the phenomenon that he is it will not surprising if one day the word "jobsian" is accepted into the English language with the meaning "Somebody who is extremenly creative with a streak of machoism and some sadism and somebody who epitomizes EGOTISM". The book in no way pays homage to Steve Jobs. It seems to be a good "critical appreciation" of the person. It has given a balanced view of Steve jobs as an inventor par excellence on one side and the vengeful persona of Steve Jobs on the other side. From the book it turns out that Steve Jobs himself has got a great sense of aesthetics, he is of persevering nature, he can be rude to the the point of disgust of others and he can be tight fisted. But at the same time he exudes a suave charm and possesses a charishma which can allure one and all who has not had to face his wrath. Steve Wozniack, his namesake, the geek who helped him the most when all he had was a dream, whom he exploited and then later ditched seems to have forgiven Jobs' faults, but not many can be as magnanimous after being at the receiving end of Jobs' wrath. The book tends become a bit confusing with timelines in the last 100 pages, but otherwiste it is written tautly and is a good read.

  21. 5 out of 5

    Shawn

    The first part of the book was more in-depth and interesting than the latter half. There is less detail in Jobs’ return to Apple and the “comeback” years. The story was told much faster. This is disappointing on two fronts: (1) I was in many ways more interested in the Jobs return and resurgence and (2) the book, in its sub-title, promises to be focused on this part of Jobs’ life. In the pre-Apple parts of the book, the authors show us more of what Jobs was like and how he worked. We get a much b The first part of the book was more in-depth and interesting than the latter half. There is less detail in Jobs’ return to Apple and the “comeback” years. The story was told much faster. This is disappointing on two fronts: (1) I was in many ways more interested in the Jobs return and resurgence and (2) the book, in its sub-title, promises to be focused on this part of Jobs’ life. In the pre-Apple parts of the book, the authors show us more of what Jobs was like and how he worked. We get a much better feel for his brilliance and intuitive sense for design. We also see his negatives: his lack of interpersonal skills, his impudence, and his haughtiness. But as the book moves into his return to Apple and his rise to the public icon he has become in the 2000s, the authors rely too much on telling us that Jobs had a magic touch or the right intuition, but they do not show us this. The reader is told about Jobs’ amazing charisma, but the reader doesn’t feel it for himself. The latter chapters read too much like an overview for a magazine article. Nevertheless, the book was engaging and interesting. It provides a good timeline events and interactions. Jobs’ return and rise to greatness at Apple and Pixar is quite amazing and even in overview is worth a look.

  22. 5 out of 5

    Linda

    iCon Steve Jobs: The Greatest Second Act in the History of Business I found this book interesting but I found this book portrayed Steve Jobs as a difficult child and youth. There is no doubt that he was an amazing inventor and creator. It is somewhat unreal to read the story of this man who achieved the American Dream and now has unbelievable wealth at his fingertips. He was a not a fit for the formal educational institutions yet as a founder of Apple Computers and his work with Disney and Pixar iCon Steve Jobs: The Greatest Second Act in the History of Business I found this book interesting but I found this book portrayed Steve Jobs as a difficult child and youth. There is no doubt that he was an amazing inventor and creator. It is somewhat unreal to read the story of this man who achieved the American Dream and now has unbelievable wealth at his fingertips. He was a not a fit for the formal educational institutions yet as a founder of Apple Computers and his work with Disney and Pixar are remarkable. I do not believe the book was well constructed and seemed a bit disjointed. I would like to read another book about Jobs, but it did provide the fodder for some lively discussions of technology and his impact on technology and our lives. He has changed the face of communication and business in such profound and unimaginable ways.

  23. 4 out of 5

    Evan Howlett

    Jobs is an incredible character, no doubt, but the authors can't really seem to decide what they think about him. The insider info on his early days at Apple is fantastic and incredibly interesting, but it seems to me that he was painted as a bad guy who lucked into everything he has until the last chapter, when all of a sudden he's described as the nicest, most genuine and loving guy around, and also the greatest CEO in the history of business. While it's easy to see that Jobs underwent a trans Jobs is an incredible character, no doubt, but the authors can't really seem to decide what they think about him. The insider info on his early days at Apple is fantastic and incredibly interesting, but it seems to me that he was painted as a bad guy who lucked into everything he has until the last chapter, when all of a sudden he's described as the nicest, most genuine and loving guy around, and also the greatest CEO in the history of business. While it's easy to see that Jobs underwent a transformation of character upon returning to Apple, the reasons for it and how it happened aren't really described, and it comes across as a slightly more than an annoying about-face by the authors. Worth a read if you're really into Apple though.

  24. 5 out of 5

    Reden

    What can I say? It seems shrewdness (Is there any other subtle ways/words to describe it?) is part of being a successful CEO. Several stories worth noting: 1. How he had orchestrated his return to (his) company Apple. 2. The "partnership" with Microsoft which he used as a platform to re-launch his new iMacs. 3. How the iTunes and the iPod were developed. 4. How Steve Jobs orchestrated the coming of digital animation industry by putting up Pixar Studios. Steve Jobs vision though in innovating and lis What can I say? It seems shrewdness (Is there any other subtle ways/words to describe it?) is part of being a successful CEO. Several stories worth noting: 1. How he had orchestrated his return to (his) company Apple. 2. The "partnership" with Microsoft which he used as a platform to re-launch his new iMacs. 3. How the iTunes and the iPod were developed. 4. How Steve Jobs orchestrated the coming of digital animation industry by putting up Pixar Studios. Steve Jobs vision though in innovating and listening to consumer needs is very much admirable. And the marketing strategies of Apple to make their products high profit and high value products.

  25. 5 out of 5

    Biblioworm

    Написано увлекательно и, судя по всему, предельно правдиво, без оглядки на то, понравится ли это Джобсу. Первая реакция у меня была - ну и неприятный же человек. Но если вдуматься, то юношеская негибкость, желание доминировать в более зрелом возрасте и прочее - свойства любого живого человека, небезразлично относящегося к тому, чем занят. Только книги, все это явно раскрывающие, пишут не о всех ;) Более важно, что человек развивается и меняется - это происходит не у всех. Книжка старая, в ней пр Написано увлекательно и, судя по всему, предельно правдиво, без оглядки на то, понравится ли это Джобсу. Первая реакция у меня была - ну и неприятный же человек. Но если вдуматься, то юношеская негибкость, желание доминировать в более зрелом возрасте и прочее - свойства любого живого человека, небезразлично относящегося к тому, чем занят. Только книги, все это явно раскрывающие, пишут не о всех ;) Более важно, что человек развивается и меняется - это происходит не у всех. Книжка старая, в ней про iPhone ни слова, заканчивается как раз когда у Стива диагностировали рак и он после этого анонсировал Mac Mini.

  26. 4 out of 5

    Adithya Jain

    The most brilliant biography I've ever read. This book was written in 2005, before Steve Jobs passed away and before a few of his most brilliant exploits. But regardless of that, the author follows the trail of Steve Jobs' life in the most intriguing way. He gives us brilliant insight into the mind and life of Steve Jobs and the people around him. The industries that he changed, the people that he met, the problems that he faced, the problems that he created - everything has been jotted down in t The most brilliant biography I've ever read. This book was written in 2005, before Steve Jobs passed away and before a few of his most brilliant exploits. But regardless of that, the author follows the trail of Steve Jobs' life in the most intriguing way. He gives us brilliant insight into the mind and life of Steve Jobs and the people around him. The industries that he changed, the people that he met, the problems that he faced, the problems that he created - everything has been jotted down in this meticulously researched book. Can't sing enough praise for this work. Changed my thinking. Surely would do to anyone.

  27. 5 out of 5

    Derek

    I initially picked up this book because I've often wondered how one company, Apple, and can so consistently be a trailblazer in the industries in which it operates, setting the course in which most others would follow. I didn't really find that answer in iCon, but it was a fascinating glimpse into the technology industry and the corporate world. The authors gave very detailed accounts of the history, meticulously researched and frequently from first-person interviews. They pulled no punches on t I initially picked up this book because I've often wondered how one company, Apple, and can so consistently be a trailblazer in the industries in which it operates, setting the course in which most others would follow. I didn't really find that answer in iCon, but it was a fascinating glimpse into the technology industry and the corporate world. The authors gave very detailed accounts of the history, meticulously researched and frequently from first-person interviews. They pulled no punches on their subject, but were fair. The writing style lacked the polish I expect of history writing, but it's still clear and readable.

  28. 5 out of 5

    Trevin

    Very informative book on the life and personality of Steve Jobs. I was impressed at the level of detail and the amount of factual information conveyed in the book. The writing style at times is quite amateur with odd transitions between sections in the same chapters. I started the book off thinking that Jobs was a complete nut but by the end of the book I developed a new found respect for him. The sheer amount of times that he came back from failure is shocking not to mention how close was at tim Very informative book on the life and personality of Steve Jobs. I was impressed at the level of detail and the amount of factual information conveyed in the book. The writing style at times is quite amateur with odd transitions between sections in the same chapters. I started the book off thinking that Jobs was a complete nut but by the end of the book I developed a new found respect for him. The sheer amount of times that he came back from failure is shocking not to mention how close was at times from losing it all. Very determined individual with a long history of decisions that impact the world we live in.

  29. 4 out of 5

    Brooke

    I am sure there are tons of great books on Steve Jobs. I happen to be fascinated with his story. I loved reading about the development of computers, how he bought Pixar and turned it into a success, the creation of iPods, and his innovative spirit and drive in general. I liked the book because the author clearly did not like Steve Jobs as a person. Yet he described Steve quite accurately to make all of us have this love/hate relationship with him. We love his unique passion for life and for gett I am sure there are tons of great books on Steve Jobs. I happen to be fascinated with his story. I loved reading about the development of computers, how he bought Pixar and turned it into a success, the creation of iPods, and his innovative spirit and drive in general. I liked the book because the author clearly did not like Steve Jobs as a person. Yet he described Steve quite accurately to make all of us have this love/hate relationship with him. We love his unique passion for life and for getting what he wants, we hate the way he took some out along the way. He might get too much credit, but he is an Icon of this generation as we marvel at all he has helped to create.

  30. 4 out of 5

    Gabriela

    It was my first time reading about Steve Jobs's life this way, in such a detailed perspective. I must say I admire Steve's determination to make a change in the world. He was obviously not a easy person to deal with but he was a leader nonetheless, inspiring above all. The books is very good, I read it in 2 days, the style is very captivating, though at times too negative about Steve's ways of doing things. But he was human after all, and every human makes mistakes. He learned from his mistakes It was my first time reading about Steve Jobs's life this way, in such a detailed perspective. I must say I admire Steve's determination to make a change in the world. He was obviously not a easy person to deal with but he was a leader nonetheless, inspiring above all. The books is very good, I read it in 2 days, the style is very captivating, though at times too negative about Steve's ways of doing things. But he was human after all, and every human makes mistakes. He learned from his mistakes along the way, while changing the world of computers, music and animation movies.

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