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Barcelona accept about appear they will accept an added shirt sponsor for the new division afterwards accordant a accord with Beko.
The club accepted via a account on their official website:
FC Barcelona and Beko announced today the signing of a new acceding which will see the all-around home apparatus accumulation become the Club’s common advocacy accomplice for the abutting four years. The accord will see Beko’s new logo, additionally apparent today, featured on the sleeve of the new aggregation jersey and training kit—a aboriginal for any bartering brand.
The club additionally appear the accord via their official Twitter account:
Beko will accept their logo displayed on the sleeve of Barcelona’s shirt in what could be the alpha of a new trend for football clubs as they attending to accomplishment all their abeyant acquirement streams.
The appurtenances architect will be Barcelona’s third above advocacy accomplice alongside the accepted deals active with Qatar Airways and Nike.
AS.com tweeted a account of the new-look shirt:
Barcelona club admiral Josep Maria Bartomeu batten agilely about the new affiliation with the Turkish company, per the club’s website.
He declared that the Catalan giants accept an estimated 10 actor admirers in Turkey and are the country’s best accepted team. Bartomeu added:
FC Barcelona are appreciative to accept you as allotment of the Barca family. Beko accept ahead formed in sport, decidedly basketball, and they accept now put their assurance in Barca and we accept out our assurance in Beko.
We will be alpha a new adventure together, which I am abiding will accompany us both abundant satisfaction. It is a aggregate adventure based on frequently captivated account and aggregate ethics such as thoroughness, accurateness ambition, teamwork, innovation, a all-around vocation and affection for what we do.
The move to abide the shirt with sponsors is article Barcelona ahead banned to do. The shirt was advised angelic by abounding affiliated to the club, and it was believed that Barca would consistently advance this tradition.
The accommodation to sponsor both the advanced and sleeves of the shirt will now absolutely accessible the aperture for every aggregation in Europe to chase suit. This absolutely could able-bodied become a groundbreaking advocacy deal.
But football biographer Miguel Delaney batten his apperception about the new accord on Twitter, answer that Barca’s different cast could be compromised by such initiatives:
In abounding ways, such an iconic shirt like Barcelona’s to be covered in branding is a arrant shame. However, with everything, from stadiums actuality renamed to player-endorsed products, this is the accompaniment of comedy in the banking game, for football.
Undoubtedly this will now be the angled point for shirt advocacy as Barcelona’s rivals all attack to according this move and bigger it. With clubs such as Real Madrid and Manchester United affairs millions of shirts worldwide, the amount of a sleeve in approaching could be a admired article to every football club.
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