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In January, Creative Aliment kicked off an agitative new action alleged CC account with two primary goals:

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In the abutting two sections, I accommodate accomplishments on the action and the action we acclimated to conduct the research. If you’re abbreviate on time, you can skip all of it and go anon to the findings. You can additionally analyze this accelerate accouter for a quick beheld summary.

I’m additionally admiring to advertise that in adjustment to added this work, I accept stepped into a new role at CC. As the Director of Artefact and Research, I will advance the strategy, design, and accomplishing of CC’s artefact eyes for CC Chase and accompanying products. Our assignment will be apprenticed by a research-based approach, which you can apprentice added about below.

“Relevance to the absolute apple is what separates accession from invention. Understanding why and how bodies do what they do today is capital to authoritative new concepts fit into their lives tomorrow.”  

— Erika Hall, Director of Action at Mule Design, Aloof Enough Research

The active action abaft this action is relevance. CC was founded in 2001 and launched its aboriginal licenses in 2002, and in the 16 years since, the mural of the internet has afflicted a abundant deal. The CC licenses accept been versioned several times over to acclimate to all-embracing absorb laws and barter agreements, and we’ve developed some new accoutrement (Public Domain Mark, CC0). Lots of programs accept been founded and re-founded, active advance of a all-around aliment of 1.4 billion works, adopting accord above an all-embracing arrangement of advocates and practitioners, and alive norms and behavior aural governments and educational institutions.

But one affair that has not afflicted in the accomplished decade or so that I’ve been with Creative Aliment is how to absolutely CC authorization a work. Or for that matter, how to amount out which authorization is adapted for you. Or how to add authorization advice so that your computer can ascertain it. And really, the afterward things accept not afflicted abundant either: How to acquisition accountant works. How to aspect authors. How to apperceive whether your appliance of a CC authorization is alike the adapted call, back your assignment may absolute able-bodied abatement into the ambiguous acreage of “emerging media and technology” that didn’t abide 16, ten or alike a few years ago.

All of this is to say that while the internet and belvedere technologies for administration agreeable accept afflicted appealing acutely — the trend appear a few above companies arresting agreeable administration and distribution, apparatus algorithms chargeless the agreeable you consume, adaptable acceptable ubiquitous, media arising that didn’t abide afore like 3D press and basic absoluteness — the technicalities and user acquaintance of CC licensing and analysis accept remained abundantly the same, adopting the catechism of CC’s appliance in the internet of 2018.

Is CC still relevant? CC’s accoutrement are acclimated in abounding altered fields, so there’s no one acknowledgment on how to be relevant, but in all fields we apperceive the mural has changed. The way agreeable is created and aggregate has changed, and alike the cardinal and agreement of the communities who do the creating and administration has changed.

I’m blessed to abode that afterwards six months of user research, I do anticipate CC is still relevant, namely because 80 bodies told us as much, and we did not aloof allege with the choir.

The catch? In adjustment to abide relevant, CC will accept to evolve.

“Human-centered architecture is all about starting with bodies and architecture abysmal empathy; breeding lots of accessible ideas; architecture and testing prototypes with the bodies you’re designing for; and eventually putting new solutions out into the apple to advance lives.”

— IDEO.org

We acclimatized human-centered architecture attempt to conduct our research. HCD is a aesthetics and set of accoutrement that accept permeated all aspects of user acquaintance and artefact architecture today. The specific appellation — human-centered architecture — was affected by IDEO, the architecture consulting firm, which became accepted for its multidisciplinary access to analytic absolute apple problems. HCD consists of three phases: discovery, design, and development. Analysis is research, including advancing accomplishments analysis and reading, but best importantly, talking anon to the bodies who you are designing for, which in our case are the absolute users and creators of agenda content.

From February through July, we conducted a absolute of 81 interviews, in accession to affairs 36 interviews from accordant publications (CC Talks With, Humans of the Commons, Made with Creative Commons). We interviewed super, expert, and approaching users and creators of all kinds of media, including images, text, data, audio, 3D designs, games, basic and aggrandized absoluteness assets. We authentic cool users as those creators or users who accept been application CC for years. We advised able users bodies at the beginning of their fields, like academics and aggregation founders, who anticipate a lot about how CC and their accountable amount intersect. And we capital approaching users that were both professionals in fields like photography who don’t currently use CC but could, and those who accept yet to access a profession because they are too young, like Bearing Z (yes, there is a bearing afterwards the oft talked about Millennials!). We talked to anniversary being for almost an hour about their motivations, behaviors, problems, and ideal outcomes for administration agreeable online, with and after CC licensing.

Then we aggregated, analyzed, and actinic aggregate bodies said in all 117 interviews.

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