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The film, Star Wars, premiered on May 25, 1977. To bless its 36th anniversary, I’m analytical the change of the film’s logo.
During the film’s pre-production, a decal (below) was produced. In the aboriginal Official Star Wars Fan Club newsletter, reprinted in the Star Wars Scrapbook (Chronicle Books, 1991), there was an annual about the decal by Ralph McQuarrie, who did the art:
…“It was done as a attribute for the film—to go on blur cans and letters. George [Lucas] had had one for American Graffiti, and capital one for Star Wars.”
…“It was done while we were alive on costumes,” said McQuarrie. “This was how we aboriginal pictured Han Solo. It could be a array of Luke character, but I anticipate it’s added like Han. Anyway, George absitively that Han Solo should be a added airy character, and his apparel was changed. But this decal was advised afore the change.”
At the time the aboriginal appellation was The Star Wars. To my eye, the chantry on the decal is Futura Display. Beneath is a detail from a folio in the Photo-Lettering’s One Line Manual of Styles with samples of Furtura Display and Futura Display Open. The letter “T” was adapted to abutting the gap with the “H” and “A”.
On the accumulated letterhead, the blur appellation alone the commodity and a new logo had been created. In the Star Wars Scrapbook, it was appear that Joe Johnston did the appellation book which was based on the Precis chantry family. (Thanks to advertent Ferran Delgado for award the font.)
1976 San Diego Banana Con; the argument credits Joe Johnston for the letteringFrom the book, The Art of Star Wars (Ballantine Books, 1979), are some of McQuarrie’s concepts for the blur affiche with the Johnston logo.
Art by Howard Chaykin
In December 1976, a novelization of Lucas’s screenplay, ghost-written by Alan Dean Foster, was appear by Ballantine Books. The awning art was by McQuarrie and the awning fonts are from the Helvetica family.
A full-page advertisement for Del Rey books appeared in Starlog #7, August 1977. Included was the Star Warsnovel with a photograph on the cover. The book with this awning was not published. In abode of the photograph would be an analogy with a logo, which I accept included.
As mentioned earlier, the aboriginal appellation was The Star Wars. Beneath is a cartoon panel, by Alex Tavoularis, of the aperture clamber reproduced in The Art of Star Wars.
Lucas referred to the clamber acclimated in the Flash Gordon and Buck Rogers serials. The aforementioned clamber was acclimated in The Green Hornet serial.
Universal Pictures, 1936
Universal Pictures, 1940
Dan Perri advised a logo, with a vanishing point, for the aperture crawl, but it was not used. Instead, it appeared in book on posters and advertisements.
1977 cine poster
People Weekly, September 4, 1978
The New York Times, March 24, 1985
Lucas angry to Suzi Race to architecture a new Star Wars logo. She wrote about her captivation in a two-part column on her site: allotment one and allotment two. The Star Wars Affiche Book (Chronicle Books, 2005) had a abbreviate annual of her role:
…Though the affiche independent no corrective imagery, it did acquaint a new logo to the campaign, one that had been advised originally for the awning of a Fox advertisement beatific to amphitheater owners….Suzy Rice, who had aloof been assassin as an art director, remembers the job well. She recalls that the architecture charge accustomed by Lucas was that the logo should attending “very fascist.”
“I’d been account a book the night afore the affair with George Lucas,” she says, “a book about German blazon architecture and the actual origins of some of the accepted typefaces acclimated today—how they developed into what we see and use in the present.” Afterwards Lucas declared the affectionate of beheld aspect he was seeking, “I alternate to the appointment and acclimated what I reckoned to be the best ‘fascist’ book I could anticipate of: Helvetica Black.”
Inspired by the typeface, Rice developed a hand-drawn logo that translated able-bodied to the affiche campaign, and ultimately to the cine itself. “I did accept the awning in apperception back I drew the logo originally,” explains Rice, who “stacked and squared” the words to bigger fit the advertisement cover. It was an artful best that has lasted about three decades.
The now-familiar “S” band extensions that Rice drew were adapted a bit afterwards Lucas “remarked that it apprehend like ‘Tar Wars,’” says Rice. “He asked me to accomplish some revisions on the arch and absolute ‘S’”
Brochure awning with Rice’s logo
Detail from the brochure
Mylar affiche with Rice’s logo
A explanation in The Star Wars Affiche Book explained how Johnston revised the Rice logo:
The additional adjustment of the Advance affiche on approved cardboard appearance the connected “W” acclimated today. The modification was fabricated by ILM conceptual artisan Joe Johnston afterwards it was absitively that the aboriginal didn’t assignment able-bodied in the pan attempt that was initially planned for the aperture credits
Poster with Johnston’s logo revisions
Above are the Rice logo (top) and the Johnston revised logo (bottom).
Johnston redesigned the “W”, widen the added belletrist and added the letter-spacing. His adjustment of the Rice logo was acclimated in the film.
Rice’s aboriginal logo was acclimated in a 20th Century Fox advertisement announcement its accessible films in Variety, January 6, 1977. The logo was additionally acclimated in
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