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The Jets accept struggled for crowds at times and it ability accomplish faculty for them to change their name and rebrand themselves so that they can address added to admirers from above a added region.
Currently the team’s name relates to Newcastle, the actual breadth area they play. But Newcastle and alike the broader Hunter arena are able-bodied beneath a actor bodies in size. Newcastle itself has a citizenry of alone 322,000, while the Hunter has a bit over 600,000.
If Newcastle appetite to abound their fan base, they charge to go above these banned and bazaar themselves as a club for New England, and they could do this by alteration their name to New England FC. The ‘northern provinces’ of the New England arena accept a beyond citizenry the Hunter arena itself and it’s important to accede these bodies in the team’s name and logo.
New England has 200,000 bodies and the Mid North Coast has 300,000. The Arctic Rivers adds addition 300,000, while the North West Slopes add 45,000. That’s a absolute of 845,000 all up.
That makes the arctic ambit beyond than Tasmania’s 526,000 bodies and alert the admeasurement of the ACT’s 419,000 people. It dwarfs the Arctic Territory, which has alone 246,000 people, and it’s additionally beyond than Arctic Queensland, which boasts alone 625,000 people. If these arctic ambit were a city, it would be the sixth bigger burghal in Australia, displacing the Gold Coast, which has 638,000 people.
Adding the populations of the Hunter Arena to those of the arctic ambit takes the absolute citizenry of New England to about 1.5 million. This is a abundant catchment breadth to draw aloft both for admirers and additionally for players.
But abominably the team’s accepted name ability be a attached agency in ambrosial to new fans.
Firstly, calling it Newcastle makes it complete like it alone represents a baby market, like calling a Tasmanian aggregation Hobart aloof because of breadth they ability be based. Then you accept ‘United’ befuddled in, which mimics the name of Newcastle United in England. Finally, you’ve got the name Jets tacked on at the end, which makes it complete like a artificial American authorization aggregation aback in absoluteness it’s absolutely a artificial Australian authorization aggregation – in actuality they alone added the name Jets to abstain abashing with Newcastle United FC in England, which they could accept abhorred had they not alleged themselves United in the aboriginal place.
I don’t like the name or branding, but luckily you don’t accept to attending far for afflatus to acquisition article better.
Rather than Newcastle United Jets, the club should be called New England FC to accede the acceptation of the admeasurement and abundance of the arena and the character of the bodies who alive there. Perhaps what unites these bodies added than annihilation and what could actuate them to chase the club is their accepted acerbity of Sydney rule.
By renaming the club as New England it could become a ambulatory point for all those agreeing bodies who accept had a gutful of Sydney and accordingly draw in admirers from far and wide. In contempo times in Newcastle bodies accept apparent the way that the Sydney government awash off their port, the better atramentous anchorage in the world, for $1.75 billion with beneath than 20 per cent of it advancing aback to the city, and bodies in the arctic ambit accept a continued account of grievances as well.
I anticipate it’s fair to say that bodies above New England are able-bodied and absolutely afflicted off with Sydney, and if they had a club to represent them and their views, they would about-face out in droves from far and advanced to abutment it. As able-bodied as alteration the club’s name, they could additionally change its brand to the aggressive bobcat with brand and acme as was acclimated on the New England New State Movement flag.
If they go aback to arena in red and dejected stripes, it could additionally arm-twist FC Barcelona’s kit and that club’s apologue for people’s admiration for abandon from an backbreaking axial government. New England FC could become the Barcelona of the A-League.
That affectionate of rebranding would addition appearance significantly. The derby amid New England and Sydney would be bigger than the Big Blue. All it needs is a moniker to match, like ‘The Airing of Grievances’ or maybe article Australian like ‘El Bonza’.
Changing the club’s name and logo is a big call, but I anticipate it would accomplish a big aberration and absolutely advice addition their attendances. But would they be accommodating to accomplish that leap?
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