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TOKYO–(BUSINESS WIRE)–Rakuten, Inc. (TSE:4755) today arise that it will arrange its all-around branding basic July 1, 2017, to bigger represent its amount action of architecture an ecosystem of assorted casework that accommodate users with different benefits. The rebranding coincides with Rakuten’s 20th ceremony and with the barrage of a new all-around affiliation with FC Barcelona, a club with one of the best accustomed and admired all-around brands in soccer today.

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Providing a added constant appearance to anniversary of the casework aural the Rakuten Group lays the background for our 1 billion users beyond the apple to added calmly admit the allowances of application added than one service. It additionally allows the aggregation to advance synergies currently accomplished mainly in Japan, its home market, area Rakuten’s ecosystem is the best mature. Rakuten will be bigger positioned to drive an access in cross-use of services, access the lifetime amount of anniversary affiliate and drive gross transaction amount (GTV) growth.

In Japan, the Rakuten cast is already all-over due to the acknowledged conception of a different ecosystem that has affiliated casework in groundbreaking means to accompany different allowances to the user: beyond e-commerce, travel, fintech, agenda contents, communication, acclaim cards, cyberbanking money, banking, securities, allowance and able sports. With a accepted associates ID and adherence affairs beyond added than 70 services, users are able to acquire and use allurement credibility beyond a countless of online and off-line services.

“This year, as we alpha our all-around affiliation with FC Barcelona, the different and much-loved football aggregation accepted as ‘more than a club,’ we will additionally abide to strive to be ‘more than a company,’ ” said Mickey Mikitani, Rakuten founder, Chairman and CEO. “As a aggregation that stands for optimism and empowerment of bounded communities, with the affinity of the Rakuten brand, we will booty addition footfall against deepening our ecosystem of casework beyond the globe.”

The new all-around branding includes a bolder and added bunched beheading for the Rakuten accumulated logo and a added constant and unified access to the branding of casework in Japan and about the world, reflected in Roman alphabet logo executions and a ablaze logo palette that allows anniversary account to accurate their personality in a way that is admiring of their origins and of the absolute user affiliation with the brand. The new ablaze and activating palette of colors acclimated beyond the ancestors of Rakuten casework additionally represents the inherent assortment of the Group and the optimistic and avant-garde spirit at the affection of its accumulated cultural values. As a amount allotment of the new blush scheme, the beheading of the accepted Circle R figure will arise for the aboriginal time in assorted colors, from dejected to blooming to yellow.

The rebranding and logo changes launched on July 1, 2017, accommodate executions on adaptable and PC websites and apps, as able-bodied as offline branding in locations such as accessibility food and ATMs.

At the aforementioned time, Rakuten has apparent a appropriate adaptation of the Rakuten logo developed for FC Barcelona jerseys in the 2017-18 La Liga division as allotment of the accessible all-around partnership. This appropriate logo will arise on FC Barcelona bout day jerseys beat by the cast of Lionel Messi and Neymar Jr. Adorned with a accumbent band aggressive by a calligraphy adaptation of the Japanese appearance for the cardinal “1,” this different beheading for the jerseys serves to accent the cast name for the launch.

Please see blueprint beneath for capacity of called cast changes and the new FC Barcelona 2017-2018 jersey adaptation of the logo.

About Rakuten

Rakuten, Inc. (TSE:4755) is a all-around baton in internet casework that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has broadcast to action casework in e-commerce, fintech, agenda agreeable and communications to added than 1 billion associates about the world. Since 2012, Rakuten has ranked in the top 20 of Forbes Magazine’s anniversary “World’s Best Avant-garde Companies” list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions.

For added advice appointment https://global.rakuten.com/corp/.

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