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Burger Baron may accept fabricated a misstep with its french fry attack today by assuming to change its official name to Chips King. In a bid to advance the fast aliment chain’s new “French Fry Burger” and “healthier” Satisfries (supposedly ten-years-in-the-making), Burger Baron absolutely swapped out its archetypal logo at a restaurant area and has been announcement the new name on Facebook and Twitter.
Judging by some customers’ reactions to the company’s 32-photo Facebook album, bodies aren’t happy. Some are absolutely abashed about whether or not the name change is absolute and accept accounting amorous posts aspersing Burger King’s accommodation to about-face its aback on “a able-bodied accepted ancestors name.”
Some bodies are highjacking the event’s #FRIESKING hashtag to pan BK’s product:
Burger Baron or chips king. Doesn’t amount I had aliment contagion from them alert and accept not eaten there for the aftermost 13 years
— Andrew (@rlandrewramirez) October 2, 2013
Last week, Forbes acclaimed that Burger Baron had a abstracted “Hashtag #Fail” when it approved to rebrand the hashtag #WTFF as “What the French Fry.” Unfortunately, abounding added Twitter users already acclimated the hashtag as “what the f****** f***” so the branding bulletin got confused.
#WTFF is a abhorrent hashtag. Whoever came up with it should be punished by accepting to eat Burger King.
— B to the G (@BTTG161) September 26, 2013
Although Burger King’s amusing media kerfuffle isn’t yet at the akin of McDonald’s abominable #McDStories disaster, back that hashtag started accepting acclimated by aghast barter account belief about back the chain’s aliment fabricated them sick.
Burger Baron did not anon acknowledge to animadversion about the amusing media acknowledgment or how continued the “name change” would continue.
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