2 Common Misconceptions About Using A Company Logo Without Permission

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Logos | Kristin Fundalinski Designs - using a company logo without permission
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Today on the Twitter blog, the aggregation wrote a column that was all of three sentences to let bodies apperceive about their new logos. Yay!

But there’s absolutely absolutely a bit added to it afresh it seems.

If you chase the articulation they accommodate to Guidelines page, you’ll acquisition some absorbing tidbits. Among them:

Both are absorbing because both are burst all the time. Well, accept the aboriginal one doesn’t absolutely calculation yet because Twitter aloof clearly launched their new logos. But hundreds if not thousands of sites about the web accept been application old or affected Twitter logos to represent the aggregation for a continued time.

The closing aphorism is absolutely added troublesome. Tweets are accepted to be accessible items, but Twitter is adage you can’t use screenshots of them after permission. We do this all the time. So does aloof about every added publication. We’ve never been told this is wrong, it seems to effluvium of fair use, but now Twitter is adage it’s a no-no. (Update beneath from Twitter)

A few months ago, Twitter approved to appear up with their own band-aid for this with their own Blackbird Pie cheep bury tool. It’s absorbing that in their column on it, they never said this screen-grabbing of tweets was wrong. In fact, they agenda “Mostly, we aloof anticipate it’s a affliction to booty awning grabs of tweets.” Notice they alarm it a “pain”, not “wrong”.

color company logo | No use without permission ..
color company logo | No use without permission .. | using a company logo without permission

Twitter does say it’s accomplished to use others’ tweets that you accept permission to use. But again, isn’t this actuality already public?

Also interesting:

This would assume to be all about Twitter accepting the brand to the chat “tweet”, which they’ve been aggravating abominably to do. They additionally after note, “Please bethink to capitalize the T in Twitter and Tweet!” As a commenter notes, it’s funny that they don’t alike capitalize it in their own logo!

Update: Okay, we’ve antiseptic some things with Twitter.

From their agent apropos the new logos:

The purpose of the amend was to accommodate admission to our new assets and to bigger analyze some guidelines.

We’re auspicious bodies to use the new marks. It’s accept for them to abide to use the old ones, but we’re acquisitive bodies will use the new ones. We said this afore too, as this isn’t the aboriginal time our marks accept changed.

And apropos the screenshots:

This isn’t a new allotment of the action and was declared in the guidelines before. This serves primarily to assure users from their tweets actuality acclimated as endorsements after their knowledge. Accessible tweets are public. But if you’re activity to use tweets in changeless anatomy (e.g. in a publication), you should accept permission from the author/user. For instance, if addition acclaimed were to cheep about affection article and afresh it was acclimated on a billboard.

This doesn’t administer to advertisement — there are abstracted affectation guidelines about that. Our behavior additionally don’t attack to ascendancy the adapted use of tweets in account reporting.

That’s a bit ambagious (and I’ve asked for added clarification), but it sounds as if they won’t be administration the aphorism for individuals (including reporters) demography screenshots of tweets. It’s added for advertisers attempting to use tweets as endorsements after permission.

Update 2: Added accuracy from Twitter:

For news, whether online or print, it’s accept to use screenshots of Tweets. The permission applies added to merchandise, billboards, etc. Users’ rights are key.

In added words, screenshot away, bloggers. Which is acceptable — but basically they’re aloof adage they won’t be administration the rules. That’s still a bit adverse activity forward. They could accomplish them anytime — why not aloof accomplish the specific rules added clear? This reeks of the acknowledged administration accoutrement asses actuality aloof in case they accept to bead a hammer.

Regarding the basic “T” in tweet:

We appearance Cheep as acceptation agreeable on Twitter, rather than a all-encompassing word. With that, it should be capitalized back it’s a noun. This isn’t new, and it’s not article we enforce.

Again, that seems to be all about absorb — and mainly back acclimated in publications.

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