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Think Cartier, and you could be forgiven for cerebration of Paris alone. However, this belies the actuality that the cast has racked up added than a aeon of adroitness and adroitness at the centre of British association – anytime aback the approaching Edward VII hailed it “the jeweller of kings and the baron of jewellers”.
Still today, Cartier is the alone adopted jeweller to authority a aristocratic warrant, and the above New Bond Street advance bliss off a year of celebrations in the basic for a cast that Laurent Feniou, managing administrator of Cartier UK, describes as actuality appreciative to accede itself an “honorary Brit”.
The Grade II-listed five-storey architecture in the affection of Mayfair has been home to Cartier anytime aback 1909. Alike afore that time, Cartier nursed ambitions to become an all-embracing powerhouse, authoritative it an aboriginal forerunner of today’s all-around affluence giants. London was a accustomed best for expansion, actuality both a centre of abundance and the basic of the British Empire.
Jacques Cartier, grandson of artist Louis-Francois, was already abounding with orders from the aristocratic cloister and he called New Bond Street to become one of the brand’s alleged “temples” to affluence and architecture alongside Paris, which was run by his brother Louis, and New York led by his brother Pierre.
Jacques after went on to accouter the capital’s adroitness and aweless appearance as able-bodied as its attitude of aberrant craftsmanship. “Jacques was active to Cartier’s adroitness and its development in the aboriginal bisected of the 20th century,” says Feniou.
His aboriginal campaign to India led to Cartier’s iconic Tutti Frutti style. This bequest is acclaimed at the New Bond Street bazaar with the actualization of a different adornment from Coloratura, Cartier’s latest aerial jewellery collection. Featuring an intricate, scrolling architecture pavé timberline with leaves of carved rubies, emeralds and sapphires, it pays admiration to the absurd coloured gemstones Jacques brought aback from the Indian maharajas who were at one point amid Cartier’s top clients.
Another tiara, this time from Cartier’s admired celebrated collection, recalls the house’s celebrity canicule in 1930s London. Created in a then-daring mix of citrine and chunk with a advertisement brooch, it was allotment of the flood of orders for tiaras by the aristocratic cloister about the time of the accession of George VI back cloister amenities appropriate women abrasion them. The semi-precious coloured gemstones, aboriginal acclimated in London at that time, were anon adopted by Cartier Paris and New York as well.
London was additionally active in the development of Cartier’s watchmaking language. Jean-Jacques, Jacques’ son, captured the adventuresome spirit of Swinging London in the 60s back he was aggressive by a client’s Baignoire Allongé, which had been damaged in a car blow above repair, to actualize the abnormally surrealist Crash watch. A limited-edition architecture adaptation of the architecture is for auction alone at the New Bond Street boutique, as is a re-edition of the aboriginal architecture in 18k gold.
Paris-based artist Bruno Moinard captures Cartier London’s abnormally artistic spirit in the interiors of the adequate bazaar with custom-built furniture, artworks and lighting.
Walk into the 7,275 aboveboard bottom amplitude from New Bond Street and you can now see beeline through to the anew adequate Albemarle Street entrance, area aerial association audience would already ambit in to accomplish their latest adornment orders, in the 1930s back Cartier London was alike busier than Cartier Paris.
Throughout the abundance are affectionate spaces area audience can accede their acquirement of a watch, jewel or objet in abundant privacy, whether it be a glass-roofed, plant-filled salon aggressive by 19th aeon English winter gardens, or a added adult amplitude that pays admiration to the abundant Indian maharajas.
For the VIP applicant or celebrity who needs to baddest a allotment of aerial jewellery to abrasion with their latest couture clothes or artlessly absorb accompany while in Mayfair, they can assets time in La Residence, the boutique’s second-floor clandestine apartment, complete with advanced kitchen, active allowance and dining room.
Above the accommodation are floors committed to Cartier London’s adroitness and heritage, which a baddest cardinal of audience will be arrive to adore for themselves. The third attic is home to English Artworks area Cartier London’s craftsmen and designers accept formed for about a century, while the fourth attic is committed to the house’s all-encompassing annal of designs and celebrated orders from the affluent and famous.
With Cartier’s abutting above aerial jewellery accident lined up to booty abode in the basic abutting June, the abundance aperture is aloof the beginning, says Feniou: “2019 will be the year of Cartier in London.” The New Bond Street reopening marks a new era that at already honours Cartier’s acclaimed accomplished in London and ensures its bequest will alive on for years to come.
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