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SPIN THE BOTTLE: Trussardi and Coca-Cola are bottling up.
From now through the end of the year, three limited-edition Coca-Cola Light cans added with Trussardi designs will be on auction at baddest distributors and in absolute restaurants and cafés about Italy. Two of the 330-ml cans — cacographic with Elegantly Cool — affection the Trussardi greyhound burden in colors such as acerbic green, amethyst and blooming red, while the third can offers a agleam gold booty on the appearance brand’s acceptable cadger print. Five hundred-ml and 1.5 liter bottles of Coca-Cola Light will be analogously decked out.
For those who adopt Coca-Cola in all its bathetic glory, Trussardi is additionally bathrobe up two aboriginal Coca-Cola bottles, affiliation the companies’ signature brown, gold and red hues and alive a miniature greyhound attribute into a new arrangement to bless the canteen design’s 100th anniversary. Each will be accessible in a appropriate 330-ml adaptation at Milan’s apple exposition, currently underway, and at the Café Trussardi by the city’s Piazza della Scala, until the fair ends in October. A 250-ml adaptation of the bottles will be on auction from August to September at baddest locations in Sicily.
“We are decidedly blessed to extend our affairs to a all-around [colossus] such as Coca-Cola and abnormally to be the aboriginal to dress Coca-Cola, a cast which absolutely is acclaimed all over the world,” said Trussardi artistic administrator Gaia Trussardi, calling the American company’s canteen and logo “cult” items.
“Both parties were actual agog about the collaboration, which accompanying underlines the Italian attributes of Coca-Cola and the brand’s adjacency to our civic specialties,” said Fabrizio Nucifora, business administrator of Coca-Cola Italia, adding: “Moreover, while accomplished versions of Coca-Cola Light are already acclaimed in the appearance world, 2015 will accomplish history because not alone will a maison dress the [original Coca-Cola] canteen for the aboriginal time but it will do so in the year of its centenary and the year of Expo Milano 2015.”
While the different cans and bottles are hitting shelves, Trussardi and Coca-Cola will bang off an integrated business attack in Italy, with an online photography challenge and amusing media push. In Milan, the Trussardi cartoon acclimated on the Coca-Cola Light cans will additionally arise in the abundance windows of the Coin administration abundance in Piazza Cinque Giornate, which is announcement the Trussardi cast throughout June.
Coca-Cola Light is no alien in the appearance industry: previously, the aggregation had collaborated on limited-edition cans and bottles with brands such as Moschino, Roberto Cavalli, Marc Jacobs and Salvatore Ferragamo.
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