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From arguable opinions on “design thinking” to the best affecting changeable designers from the aftermost 100 years, we attending aback at our best accepted long-reads of 2018.
1. Pentagram’s Natasha Jen: “Design is not a monster you ‘unleash’ to fix the world”
Pentagram accomplice Natasha Jen has able angle on jargon, and Architecture Week’s curation of her thoughts on the shortcomings of “design thinking” was Architecture Week’s most-read adventure this year.
Speaking at Architecture Indaba in Cape Town, South Africa, Jen explained why she feels architecture thinking, which was aboriginal coined as a business appellation by David Kelley, artist at Ideo, in the 2010s, “is bullshit”. Aboriginal off, she analysed the simplistic attributes of the bristles amount accomplish ascribed to the abstraction – empathise, define, ideate, ancestor and analysis – again scrutinised how the action is missing the acute allotment of designers critiquing ceremony other’s work.
She additionally questioned how a across-the-board five-step action could be activated to every distinct botheration in the world, and claimed that cheap, architecture thinking-based, online courses were “irresponsible” and debilitated the assignment of accomplished designers.
2. The best affecting changeable designers of the aftermost century
As allotment of our ceremony of the 100th ceremony aback women were aboriginal accustomed the appropriate to vote in the UK, Architecture Week ran a alternation of accessories attractive at adorning women in the architecture industry.
One such piece, which garnered a lot of clairvoyant attention, brought calm 10 of the best important changeable designers from the aftermost 100 years, exploring their lives and work.
Those who fabricated it into the account included Margaret Calvert, the clear artist best accepted for transforming the typography, signs and symbols acclimated on the UK’s anchorage and motorways, alongside bolt artist Lucienne Day and modernist, mid-century artefact and appliance artist Ray Eames. Internationally-lauded Iraqi-British artist Zaha Hadid, who died in 2016, additionally fabricated it assimilate the list.
3. John Spencer: “There’s no babble like architecture bullshit”
This advancing allotment on architecture and branding jargon, accounting by artist at architecture flat Offthetopofmyhead, admiring a lot of agitation in the comments section.
In the article, John Spencer exasperates over the use of architecture “gobbledegook” terms, that abash designers’ audience and audiences, rather than explain their work.
Rolling his eyes at phrases such as “touchpoints”, “brandscape” and “strategic rigour”, his amusing allotment ends on a added austere note, as he proposes that communicating acutely should become allotment of a “design industry standard”, starting with teaching it to architecture students.
“If we use jargon, we acknowledge our insecurity, and if we use affected language, we betrayal our arrogance,” he wrote. “But if we use accent that anyone can understand, bodies are abundant added acceptable to amount what we do.”
4. Is the logo still the best important allotment of a brand’s image?
Paul Bailey, action administrator at WeLaunch, questioned the role of logos today in this accepted piece, and looked at how there are many, sometimes over-looked, genitalia to a cast that are appropriately as important.
This includes the way a cast “sounds” – sometimes accepted as its “sonic branding” – through to what its app figure is, and the allotment and business archetype about it.
He assured his allotment by emphasising the accent of putting anticipation into all these elements, rather than jumping on cast bandwagons of “clean, sans-serifs” and “cool understatement” and minimalism.
Readers got complex in the comments section, with some advertence the logo is alone important as a “visual trigger”, while others argued that “logos are still badly important to a brand”.
5. How the PyeongChang 2018 Winter Olympics was advised
We looked at the altered architecture elements of this year’s Winter Olympics, which took abode in South Korea throughout February.
From an abstruse logo fabricated up of colonnade and brilliant shapes and caressible beastly mascots, through to the white-and-gold bake and the controversially unsustainable amphitheater which was burst anon afterwards the games, we approved to accouterment all genitalia of PyeongChang 2018’s architecture story.
Design Week has put calm agnate pieces before, including one attractive at how the Rio 2016 Olympic and Paralympic amateur were designed.
6. “I abhorrence cast guidelines”: angle on documenting the architecture process
Creating character guidelines is an capital allotment of designing a new cast – how abroad will a applicant be able to abide applying the cast consistently to approaching book and online abstracts after the architecture studio’s help?
Despite their importance, abounding designers acquisition accumulation them and account added people’s arduous and down-right boring. Others, however, are absorbed by them, and appetite to burrow into the guidelines of brands as ample as McDonald’s and Butlins.
In this accepted piece, designers aggregate their animosity about architecture guidelines, and for those who adulation them, told us about which sets of guidelines they would adulation to see.
7. Fabric to Ministry of Sound: the new book on the cartoon of clubbing
British clubs of the 1980s and 1990s were accepted for their colourful, clear and generally consciousness-expanding graphics, mostly apparent on announcement posters, but additionally begin in clubs such as Fabric and Gatecrasher themselves.
We interviewed artist Rick Banks, who this year aggregate a book alleged Clubbed, which explores the aftermost 35 years of cartoon acclimated on the UK clubbing scene.
The activity took Banks 10
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