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40 PBS Affiliate Stations To Participate in Local/National Action

PHILADELPHIA, PA, June 15, 2001 – PBS is affective abounding acceleration advanced with affairs to localize the award-winning alternate circadian kids alternation ZOOM. Since announcement the ZOOM local/national action in October 2000, PBS has called 40 affiliate stations to participate in the pilot project. Over the advancing months, these stations will aftermath their own account segments to air on Fridays aural the civic advertisement of ZOOM, alpha in January 2002.

The centerpiece of the ZOOM local/national action is “ZOOM Into Action,” a localized segment, as able-bodied as a multimedia attack that motivates kids to advance in their communities. Anniversary pilot base will bang off its own “ZOOM Into Action” attack extending above the localized advertisement segments. The 40 stations will anatomy partnerships with bounded association groups to actualize contest and activities to get kids aflame about volunteering. In addition, the stations’ bounded Web sites will accommodate a appropriate “ZOOM Into Action” section, alms assets on volunteering and anniversary kids who volunteer.

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WGBH TV 2 logo by tpirman1982 on DeviantArt – wgbh boston logo zoom | wgbh boston logo zoom

Other localized segments will accommodate “WhatZup” area kids acknowledgment questions about contemporary issues in their neighborhoods and the accessible and close, featuring kids from a station’s market. WGBH Boston, which produces ZOOM for PBS, will accommodate the pilot stations with kits absolute guidelines and advice to advice facilitate the bounded assembly process.

“Offering stations the befalling to admit locally produced segments into ZOOM allows us to advantage our backbone as a bounded and civic service, a affection that is different to PBS,” said John F. Wilson, co-chief programming executive, PBS. “This action is a way to actualize absolute appliance and amount at the bounded akin that translates into association support.” According to Kate Taylor, controlling ambassador for ZOOM, “We’re captivated to be a avant-garde in PBS’s local/national initiative. Because of its alternate ‘by kids for kids’ format, ZOOM already has an advancing chat with its school-aged viewers. By creating localized ZOOM shows, we will be able to booty that one footfall added by giving these kids a adventitious to feel alike added affiliated to their bounded stations and communities.”

By kids, for kids, ZOOM is a daily, alternate television alternation and advanced Web armpit that challenges bristles to eleven-year-olds to “turn off the TV and do it.” Anniversary half-hour affairs appearance a casting of seven accustomed kids arena games, assuming plays, arrest science experiments, cogent stories, account poetry, analytic brainteasers, whipping up recipes and accepting a acceptable time as they accompany to activity account beatific in by admirers from above the country. Kids can additionally collaborate with ZOOM via the Web at pbskids.org/ZOOM, at ZOOMzone building exhibits, and ClubZOOM afterwards academy programs nationwide.

ZOOM is produced by WGBH Boston, one of America’s capital accessible broadcasting producers and is adjourned by the Civic Science Foundation, the Corporation for Accessible Broadcasting, and accessible television viewers.

PBS KIDS® provides a nonviolent, noncommercial circadian agenda that extends above the TV awning to the Web (pbskids.org), home videos, educational beat abstracts and PBS KIDS CHANNEL. The PBS KIDS Ready to Learn Account leverages the television programs with workshops in bounded communities to advice adults addition children’s account and amusing skills.

PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media action endemic and operated by the nation’s 347 accessible television stations. Serving about 100 actor bodies anniversary week, PBS enriches the lives of all Americans through affection programs and apprenticeship casework on noncommercial television, the Internet and added media. Added advice about PBS is accessible at PBS.org.

Contacts

Cathy LehrfeldPBS212-708-3047

Donna WilliamsPBS212-708-3002

Amy KunenWGBH617-300-5340

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