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“Free Birds,” the activated pic from Reel FX that Relativity Media will absolution Nov. 1, will become the aboriginal blur that Chuck E. Cheese’s has agreed to promote.
The business anniversary is hasty for the ancestors eatery, accustomed its audience.
But as companies more about-face to tie-ins with assorted forms of ball as means to angle out with their consumers, it’s no abruptness that Chuck E. Cheese’s is amid the newest to embrace Hollywood.
The restaurant alternation will aback the “Free Birds” absolution with TV commercials, book and online ads, in-store signage and giveaways, radio broadcasts and action an absolute band of “Free Birds” commodity at 520 of its locations nationwide, the aggregation said. A “Rock-N-Wristband” promo, active in food Sept. 15-Nov. 30, will let kids aggregate one of four wristbands featuring the Chuck E. mascot, his guitar or characters Jake and Reggie from the blur with the acquirement of any pizza or amount deal.
Owen Wilson, Amy Poehler and Woody Harrelson articulation characters in the Thanksgiving-themed blur about two turkeys from adverse abandon of the clue who charge put abreast their differences and aggregation up to biking aback in time to change the advance of history and get turkey off the card for good.
“The befalling to accomplice on a above motion account is a aboriginal for Chuck E. Cheese’s, and one that we are acutely aflame about,” said Scott McDaniel, arch business administrator for CEC Entertainment, Chuck E. Cheese’s ancestor company. “We’ve spent the aftermost year introducing our new, contemporized amulet to all of our guests, and now we’re accessible for the argent screen. In Reel FX and Relativity, we’ve begin ally whose ambition to accomplish families beam and smile resonates with Chuck E.’s philosophy.”
For Relativity, Chuck E. Cheese’s provides the aggregation with a accomplice that brings calm families it can put its activated toon in advanced of in a different way.
“With the timing of this release, we’re accepting into the allotment of the division back families alpha spending a lot of time calm at the movies, activity out to eat and arena games,” said Joshua Pollack, admiral accumulated and cardinal partnerships and all-around cast management, Relativity.
Reel FX already had a accord with Chuck E. Cheese’s, accepting formed on the company’s commercials and played a key role in redesigning its abrasion mascot. Both companies are based in the Dallas-Fort Worth breadth of Texas.
Reel FX launched its blur arm in 2010 and is additionally alive on Guillermo del Toro’s “The Book of Life,” and “Beasts of Burden,” an adjustment of a Dark Horse Comics title.
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