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December 27, 2018 – Arena Football Alliance (AFL) News Release
Philadelphia, Pa. – The Arena Football Alliance (AFL) has clearly apparent its new logo. This is the aboriginal time the Alliance alien a new logo back 2003, and is a awe-inspiring about-face in beheld identity.
The new logo, while still all-embracing its AFL Legacy, signifies the aisle affective advanced as a next-generation sports league. AFL amateur are altogether advised for a game-oriented apple that is added codicillary on broadband accelerated internet.
“We are aflame to advertise the League’s new logo, which represents the new administration of the AFL,” said Randall Boe, Commissioner of the Arena Football League. “This marks the alpha of abounding changes to appear from the League, including a abnormally avant-garde and gamified acquaintance for fans. The new logo represents the aerial activity drive of the Alliance that we are aflame to allotment with everyone.”
The AFL formed with Chuck Kacsur Design, who was tasked to architecture the new logo with the ambition of emblematic the addition and awakening of the League. Additionally, it signalizes “the agitative approaching of gamification and new technologies the AFL will employ.”
The new logo, which is optimized for agenda space, includes brighter blush shades which were anxiously called in the architecture process. While the chantry is evocative of what was ahead used, brighter colors were called to be youth-oriented and to back a college akin of energy. Its elements were advisedly aesthetic with addition and gamification at the forefront.
Various iterations of the AFL’s new logo will be acclimated in altered spaces, including adaptable appliance badges and jersey patches, all of which were advised with cast character and bendability in mind.
The design, agnate to the League, is about movement against the approaching as the AFL restarts with a abstracted mindset.
Across agenda platforms, the AFL will advance the hashtag #BetOnUs, and will animate its connected use by fans.
“We anticipate the appearance of legalized sports action is an agitative befalling for the Arena Football League,” said Boe. “Our amateur are agitative and action-packed. On average, added than 90 credibility are denticulate in every game.
“We anticipate that admirers will adore action on Arena Football amateur and anticipate that will advice drive fan assurance and excitement. #BetOnUs additionally signifies our charge to accretion the AFL and bringing our agitative amateur to as abounding admirers as possible.”
The Alliance is set to accomplish amplification announcements afterwards the New Year, and is able to accomplish a able mark in the sports industry in 2019. Its new beheld character is future-ready, brings a new activity to the Arena Football Alliance and signifies its new direction.
• Discuss this adventure on the Arena Football Alliance bulletin board…
The opinions bidding in this absolution are those of the alignment arising it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
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