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Se acabó la espera, la mascota oficial de la Copa Mundial de la FIFA Brasil 2014™ ya tiene nombre: más de 1.7 millones de personas votaron en Brasil por Fuleco™.
La campaña de votación pública, que ha durado tres meses y ha contado con el apoyo del socio FIFA Coca-Cola, resultó todo un éxito; los brasileños votaron en masa. Más del 48 % votó por Fuleco™, con lo que resultó el vencedor indiscutible por delante de Zuzeco (31%) y Amijubi (21%).
Desde su presentación oficial, Fuleco™ se ha hecho notar en su gira por Brasil para ir conociendo a las gentes del país. Los resultados más recientes de la investigación independiente de seguimiento de marca de la FIFA indican que su popularidad crece rápidamente en Brasil:
-El 89 % de los brasileños respondieron que habían visto a la mascota oficial-Fuleco™ es un personaje que despierta simpatías y obtiene un 7.3 de 10 en atractivo.
Transmitir la importancia del medio ambiente y la ecología es un objetivo clave para la Copa Mundial de la FIFA Brasil 2014™. Los últimos resultados del estudio de opinión de la FIFA realizado en Brasil en 2012 confirman el backbone que le otorgan los aficionados brasileños a la sostenibilidad y el medio ambiente. Más del 90 % de los brasileños opina que el Mundial debe ser respetuoso con el medio ambiente.
Como uno de los principales embajadores del torneo y como especie en peligro de extinción, la mascota oficial puede desempeñar un papel acute a la hora de promover la conciencia ambiental. El nombre Fuleco™ combina las palabras “futebol” y “ecologia”, y representa así la forma en la que el Mundial de la FIFA puede combinar ambos para motivar a la gente a respetar el medio ambiente. Al votar por este nombre, la población brasileña ha demostrado claramente su afinidad hacia los dos temas que representa.
La investigación de seguimiento de marca de la FIFA se interesó también por las características más conocidas de Fuleco™. Los resultados son alentadores, puesto que “brasileño”, “naturaleza”, “amigable” y “pasión por el fútbol” son las características que mejor describen a la mascota según los encuestados. Queda claro que los brasileños reconocen ya la relevancia del armadillo como embajador de la Copa Mundial de la FIFA 2014™ y su tarea de transmitir a los aficionados de todo el mundo su pasión por el fútbol y por Brasil.
Para obtener más información acerca de Fuleco™, visite su página web pinchando aquí.
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