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Audi Australia Managing Director Andrew Doyle (left) and Hawthorn CEO Stuart Fox bless the alignment of two iconic brands.
Hawthorn Football Club is captivated to advertise Audi Australia will accompany the club as a Principal Accomplice from 2016.
The three-year accord will affiliate one of the world’s best celebrated and rapidly growing car manufacturers with one of Australia’s best acknowledged antic organisations.
As allotment of the new advocacy agreement, the Audi logo will be displayed on the players’ shorts and coaches’ acreage (apparel and coaches’ box) from 2016. The club will additionally refurbish and rename its Grande Suite at the MCG the ‘Audi Suite’.
Hawthorn CEO Stuart Fox said the club was appreciative to accomplice with Audi and honoured to be associated with such an internationally admired automotive brand.
“We are captivated to advertise this agitative affiliation amid two iconic brands and we attending advanced to architecture a acknowledged abiding accord with Audi,” Mr Fox said.
“Audi’s philosophy, ‘Vorsprung durch Technik’, (advancement through technology) signals the brand’s absorbed for addition and progressiveness, which are awful adapted for Hawthorn.
“The company’s goals of ‘financial strength’, ‘continuous growth’, ‘leaders in innovation’ and ‘employer of choice’ altogether accompaniment Hawthorn’s eyes to be the destination club, and our advancing following of excellence, accord and success.”
“We accept the Hawthorn cast and greater Hawthorn affiliate and adherent abject can add aberrant amount over the abutting three years to Audi’s cardinal ambition of aberrant bazaar leadership,” Mr Fox said.
Audi Australia’s Managing Director Andrew Doyle accepted the company’s action at basic this new affiliation with the Hawks.
“This affiliation represents a above advocacy anniversary for Audi Australia as it’s the aboriginal time we accept accumbent ourselves with a arch civic antic club, and it signals our accession in the AFL,” Mr Doyle said.
“Hawthorn’s accreditation and aesthetics formed a above agency in our accommodation to sponsor the club. “Supporting our drive to become Australia’s arch aberrant carmaker, we undertake above sponsorships with iconic brands to body acquaintance and accomplish chump loyalty, and this newest accord with the AFL’s Cardinal 1 aggregation was the ideal fit for Audi.
“It’s an affiliation that additionally gives us the different befalling to present our cast to barter alfresco the showroom, and to absolutely appoint with Victorian and Tasmanian audiences through a alternate affection – Australia’s arch AFL team,” Mr Doyle added.
Internationally, Audi sponsors a cardinal of aberrant all-around antic brands which accommodate football clubs Real Madrid FC, FC Barcelona, AC Milan and Bayern Munich.
Throughout Australia, Audi has several ally in sport, abreast art, theatre, film, affairs and motorsport through its cogent advocacy portfolio.
The aggregation afresh appear its Presenting Affiliation cachet of the countdown International Champions Cup Australia football tournament, which will see giants Real Madrid FC, AS Roma and Manchester City FC attempt in a pre-season clash at the MCG on 18, 21 and 24 July 2015.
About Audi Australia Pty LtdAudi Australia Pty Ltd has accomplished year-on-year advance nationally back 2004, back it became a wholly-owned accessory of Ingolstadt-based parent, AUDI AG. In the accomplished 10 years, the aggregation has developed by 600 per cent in the Australian market.
Internationally, the Audi Group delivered over 1,741,000 cartage to barter globally in 2014, an best almanac result. From now until 2019, AUDI AG affairs to advance about 24 billion euros in new products, innovations and production. Of this, 70 percent has been appropriate for the development of new models and technologies which will accomplish their way to Australia.
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