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On the eve of the 13th Beijing All-embracing Automobile Exhibition (Auto China), Geely Automobile Holdings Limited (Geely Auto) launched a absolution accident themed “Integration • Future” in Chaoyang Sports Center, Beijing. Witnessed by over 500 journalists, business ally and industry assembly from all over the world, the aggregation alien its industry-leading hybrid-electric technology and apparent the Emgrand Cross Concept PHEV (“Emgrand Cross”) as able-bodied as its new cast action and logo.
This indicates that demography the bazaar and consumers as amount orientation, Geely Auto has blueprinted a new future-oriented development path, and would allot itself to the abstruse analysis and development, purchasing, manufacturing, business and cast architectonics with agitated efforts, laying a solid foundation for architectonics an cast new Geely cast characterized by vigor, aspiration and passion.
Rapid development of hybrid-electric technology
Years of allegation to and analysis in the hybrid-electric technology acreage accept able Geely with abstruse accession and accommodation in industrialization. The technology will accept the GL-ESD ability breach arrangement whose bookish acreage rights apart endemic by Geely. Characterized by its aggregate of efficiency, structural composure and low amount and accomplished achievement in reliability, accuracy as able-bodied as extendibility, the GL-ESD arrangement is the aboriginal single-mode ascribe and admixture amalgam ability breach arrangement in the world. So far, it has acquired 3 account patents in the apple and 32 patents in China.
The Emgrand Cross, which is authoritative its apple admission at the auto show, is congenital on Geely’s Framework Extendable (FE) belvedere and able with a constituent amalgam arrangement that developed based on the GL-ESD ability breach system. The car adopts a 65kW 40kW dual-motor arrangement and a 10kWh ability battery. It is able of accelerating from aught to 100km/h in ten seconds, and has a top dispatch of 190km/h. Producing aloof 46g of carbon dioxide per kilometer travelled, the Emgrand Cross can awning distances of up to 650km on a distinct allegation and 50km on its pure-electric setting. Geely Auto expects the Emgrand Cross to hit the bazaar in the closing bisected of 2015.
Geely Auto additionally affairs to barrage the Emgrand EC7 amalgam fuel-electric cartage in the bazaar at the end of the year. As a archetypal of abstruse parallel-serial amalgam electrical agent (PSHEV) that developed based on the Emgrand EC7, it will additionally be the aboriginal anytime one that adopts the ability breach arrangement amid self-owned brands. Able with a 1.8L agent and apprenticed by a dual-motor system, the car can assignment on both pure-electric ambience and hybrid-electric setting, and balance the braking activity and enjoys a quick start-stop. Its oil burning will be beneath than 5L, and it can abate oil burning by up to over 35 percent. The model’s achievement in brief dispatch is additionally above to that of petrol-fueled cars.
“Both amalgam fuel-electric and constituent hybrid-electric technologies will serve as important cardinal colonnade of Geely Auto in its abiding growth. This is a achievable abstruse avenue that conforms not alone to China’s civic altitude and consumers’ needs, but additionally the development law of all-around auto industry,” An Conghui, President and CEO of Geely Holding Group said, “We charge not alone angle out in technology and quality, but additionally accept the accident controlled and cut amount to advance competitiveness. Geely will abide to access its advance in the acreage of new activity and dispatch up its marketization, so as to add celebrity to the “Beautiful China” with its new-energy technology and products.
Making exceptional models beneath “One Geely” brand
To baby to the needs of the bazaar and customers, advantage its cast ancestry and accomplish exceptional models, Geely Auto additionally appear its overhauled cast architectonics at the auto show. The cast new cast action is advised to advancement its cast image, adorn the firm’s artefact portfolio, enhance artefact differentiation, optimise administration channels, and advance the firm’s alternation with customers.
By afterlight its accepted cast strategy, Geely Auto will about-face focus and accept ahead operated three sub-brands, namely, Emgrand, Gleagle and Englon, chip into a distinct “Geely” brand. During the capricious period, the absolute sub-brands and their articles are accustomed to be answer beneath its ancestor brand, while all the newly-developed articles will accept the new logo. The new logo, based on the antecedent one of Emgrand and amalgam dejected elements of that of Geely, indicates that the cast will booty advantage of its accepted apotheosis and advance for revival. The administration approach will additionally be optimized and chip to accommodate the consumers with a unified angel and artefact portfolio.
Taking Geely’s KC, the framework extendable (FE) platforms and the bunched modular architectonics (CMA) that is accordingly developed with Volvo as basis, Geely Auto will accent efforts to innovate and advancement the articles of KC, Emgrand, Vision, King Kong (MK), Panda and added alternation in band with the bazaar demands. Booty Emgrand alternation as example, the alternation that developed based on the FE platforms will accommodate sedan, bunched cars, Cross, SUV and abounding added models in its portfolio.
“The new cast action is an action and cardinal blueprint Geely fabricated in accordance with the bazaar and consumers demands and is an bequest and deepening of the antecedent cast strategy,” SunXiaodong, Vice President of Geely Holding Group said. According to him, Geely will activate its advantageous assets to accomplish exceptional models affair the demands of consumers and coin a cast new Geely cast characterized by vigor, aspiration and affection by convalescent its achievement in technology support, articles affection and cast image.
Combination of Chinese elements and all-around trend contributes to new architecture language
The Emgrand Cross is addition masterpiece that
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