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Barcelona advanced Lionel Messi has been awarded the cast rights to his own logo afterwards acceptable a European Union cloister challenge.
A Spanish cycling accouterment architect owning the name Massi filed a apprehension of action to the aboriginal allotment of Messi’s cast in 2011, claiming it would advance to abashing with its already registered brand.
However, the General Cloister of the European Union disqualified in Messi’s favour on Thursday afterwards a seven-year battle, abolishment the European Union Office for Intellectual Property’s (EUIPO) aboriginal ruling.
The accommodation agency Messi is chargeless to use his own branding as he wishes on sports and gymnastics clothing, cossack and accessories beyond the EU.
The General Cloister argued that he is so able-bodied accepted about the apple that any similarities amid the trademarks would be basically redundant.
“The football player’s acclaim counteracts the beheld and phonetic similarities amid his cast and the cast ‘MASSI,’ acceptance to a Spanish company,” a account said.
“Therefore, EUIPO was amiss to achieve that the use of the cast ‘MESSI’ for sports and gymnastics clothing, accessories and careful accessories and instruments could actualize a likelihood of abashing with the cast ‘MASSI’ on the allotment of consumers.”
Messi originally went to EUIPO in 2011 to address the cast but Jaime Masferrer Coma, the buyer of Massi, filed a apprehension of opposition.
EUIPO disqualified in Coma’s favour, again upheld its accommodation in 2013 and absolved an address from Messi the afterward year.
Messi again brought an address afore the General Cloister to accept that accommodation annulled.
Samuel Marsden covers Barcelona for ESPN FC. Follow him on Twitter @SamuelMarsden.
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