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Hyundai has arise a new advocacy accord with Premier League football aggregation Chelsea, acceptable its ‘Global Automotive Partner’.
The accord will see the Korean brand’s logo displayed on the sleeve of the London club’s shirts, as able-bodied as accepting a matchday attendance at Stamford Bridge.
The accord lasts until 2022 and marks the aboriginal time Hyundai has had any captivation with football in the UK. Outside the UK, Hyundai has been complex in football for the aftermost 20 years.
‘For 20 years, Hyundai has been bringing the dynamism, affection and action of football to admirers about the world,’ said Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor. ‘We are captivated to activate a new affiliation with Chelsea – a acknowledged and aggressive club that matches the all-around calibration and arduous spirit of Hyundai.’
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‘Just as we consistently abode the chump first, so we accept consistently positioned admirers at the affection of our activities throughout our long-running assurance in football. We will be demography the aforementioned access with Chelsea admirers as we bang off this new partnership,’ he added. ‘Along with our absolute affiliation with Olympique Lyonnais, this marks the alpha of a new pan-European advocacy access that will accommodate added top clubs in Europe.’
To mark the new deal, Hyundai has arise a new video featuring players Olivier Giroud, David Luiz and Tiémoué Bakayoko.
‘We are captivated to be announcement our new affiliation with Hyundai that will see this iconic cast arise on the sleeve of our bout shirts from abutting season,’ said Chelsea Commercial Director Chris Townsend OBE. ‘At Chelsea we pride ourselves on partnering with some of the world’s arch companies and we attending advanced to alive carefully with Hyundai as they seek to reward, appoint and absorb our all-around fanbase.’
Hyundai’s aboriginal actualization on Chelsea’s shirt will be in a pre-season affable adjoin Perth Glory in Australia on July 23.
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