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Snapchat alien its Lens Artistic Partners affairs on Monday, alms brands a way to acquisition AR (augmented reality) Lens creators that accept been certified by the company.
Snapchat’s AR camera appearance are a cornerstone of the app. According to the company, added than one in three of its 186 actor circadian alive users appoint with AR Lenses per day, averaging three-minutes of play-time.
The anew alien Lens Artistic Partners affairs will advice brands affix with certified AR developers to architecture AR ads — creating relevant, able announcement that resonates with the app’s ardent AR user-base.
“To be certified, creators had to be accomplished in developing affection AR and complete a accurate advance about the development process, artistic best practices, ad behavior and buy models of sponsored AR Lenses on Snapchat,” Snapchat wrote on its business blog.
Snapchat says added than 30 creators accept already been certified globally, from both ample and baby agencies — as able-bodied as alone developers. The aggregation affairs to onboard added than 100 certified creators over the abutting several months.
Here’s a account of the accepted Lens Creator Partners:
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