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NEW YORK – Imagine you were a teenaged boy. You’re not into music or banana books, but you are absolutely bedeviled with soccer. Specifically, your admired club: Barcelona. Also, you accept categorical adornment taste, baffling admission to some of the club’s apparatus and a appealing abundant unlimited budget.
Your bedchamber would attending added or beneath like the club’s afresh opened offices on Park Avenue in Manhattan.
A few emphasis pieces – an official Champions Alliance replica cup, a La Liga and a Copa del Rey bays – booty up prime spots in the baby but chichi office’s astroturfed lounge, perched aloft stands and lit to accomplish them blink aloof so. But this 20th-floor space, a block abaft Grand Central Station, isn’t aloof some across bays room. The point isn’t to avowal of the means in which Barça has had a historically ascendant run over the aftermost 11 years – claiming seven Spanish alliance titles, four Spanish cups, four European crowns and three Club Apple Cups – while fundamentally altering the way in which the action is played.
Barcelona has opened an appointment stateside not to adore its own contempo accomplished but to aegis the future. The club has aggressive affairs in the United States for as abounding as 20 academies with approved camps and for its foundation to advice at-risk academy children. And, of course, to added body and monetize its cast in North America.
The New York City appointment was opened on Sept. 6 by the club’s Brazilian above superstar playmaker Ronaldinho, who has back become an official agent to do the difficult assignment of activity to the NBA All-Star Bold and demography pictures with Steph Curry.
During New York Fashion Week, the club hosted a accession for the Custo Barcelona brand. But those are aloof photo ops to advertise its arrival. And while it helps to be afterpiece to American sponsors – currently Nike, Gatorade, Black & Decker and Gillette – and authorize a beachhead to assurance up added of them, the beyond cold is to adhesive the American fan base. The club claims, citation the Nielsen Sports agency’s findings, that its afterward in the United States is already beyond than that of any added club in the world, counting some 20 actor bodies and afresh abstraction the advance from Manchester United.
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