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Emmanuel Perrin, arch of Specialist Watchmakers Distribution at Swiss affluence captivation company, Richemont Group, is acceptable breath a blow of relief. That’s because back April he additionally was confined as the acting CEO of Swiss watch cast Roger Dubuis (which Richemont owns) as the aggregation searched for a abiding replacement. Recently the chase concluded with affluence appurtenances veteran, Nicola Andreatta, called to arch Roger Dubuis. He started alive on December 1 and Perrin alternate to his accumulated role with Richemont.
I batten with Perrin in aboriginal October. Amid added things, he discussed the altered position of Roger Dubuis in the watch apple and the qualities he was attractive for in a abiding CEO for the brand.
The aggregation was founded in 1995 by adept watchmaker, Roger Dubuis, and agent and watch designer, Carlos Dias. Dubuis larboard the aggregation in 2005 but alternate as a cast agent in 2011. Dias larboard the aggregation in 2008 back Richemont aboriginal bought a 60% stake. Richemont took absolute ascendancy of the aggregation in 2016, about a year afore Roger Dubuis’ afterlife in October 2017.
The aggregation they created is a abreast watch cast that focuses on the attitude of authoritative handmade watches but with 21st Century avant garde designs and themes; as able-bodied as high-tech abstracts and accomplishment processes. It produces beneath than 4,000 aerial complicated watches at prices alignment from $100,000 to $600,000. Its models are bound to 8, 28 and 88 pieces. Its two capital curve are the Excalibur for men and Velvet for women, both with characteristic case designs.
Nearly all the watch genitalia are produced in house, including at atomic 15 absolute calibers. Flying tourbillons with Celtic cross-styled tourbillon carriages and skeletonized dials are signatures of Roger Dubuis watches. Added signature statements accommodate colossal cases, arty crowns and Roman character hour markers. Nearly all of its watches are certified for their ancestry and affection with the Poinçon de Genève or Geneva Seal.
Perrin calls it “haute horlogerie with a twist.” This aberration may accommodate the use of avant-garde materials, acid bend technology, engineering advancements, its motorsport antagonism partnerships with Lamborghini Squadra Corse and Pirelli tires, its altered case designs and the anarchistic capacity of its watches. For example, you would be adamantine apprenticed to acquisition a watch as adorned as its Excalibur Knights of the Roundtable models. The aggregation has produced three versions of this alarm featuring altered interpretations of the allegorical British adventure back 2013.
The Velvet band for women has a case that’s amid a annular and tonneau shape. Perrin says the band “is an absurd success. I don’t apperceive if Roger Dubuis had this in apperception at the time, but about 15 to 20 percent of our business is with women.”
While the bejeweled Velvet band is the capital acumen for alluring women to the brand, he additionally says there is articulation of its changeable audience who are admiring to the aerial complications and designs of the men’s watches. “You don’t accept to be a guy or an architect to like complicated movements.”
Distribution is bound as well. Roger Dubuis currently has 28 branded boutiques worldwide, with the cardinal accepted to abound to amid 35 and 40 in the abutting three years, a aggregation agent said. It additionally sells its watches through a adjustment of about 170 retailers worldwide.
Perrin says there are challenges active a aggregation like Roger Dubuis. First, its absolute and avant cast attributes has meant that few bodies are acquainted Roger Dubuis exists and alike beneath accept its altered cast perspective. It has developed a absolute amorous about cult-like afterward amid collectors of abreast aerial watchmaking who additionally acknowledge the artful address of the watches.
“Unless you are in the watch business you don’t apperceive Roger Dubuis,” Perrin said. “We charge a adept administrator to advance what Jean-Marc (Pontroué the above CEO of Roger Dubuis who confused to Panerai) and his aggregation brought to the maison.”
Andreatta is a 20-year adept in the affluence appurtenances and watch industry, alive in accounts and accomplishment as able-bodied as his best contempo six-year assignment as VP and accepted administrator of Tiffany & Co.’s watch sales division. So at atomic on cardboard he has the acquaintance and versatility Perrin sought.
One of Andreatta’s above priorities will be to access cast acquaintance while advancement its exclusivity. “The acquaintance of the maison is still absolute low,” Perrin said. “We accept a lot of (potential) audience who don’t apperceive Roger Dubuis who should own Roger Dubuis.
Perrin says Asia is the brand’s top market. The U.S. ranks amid third and fifth and he describes it as actuality “under developed,” which agency it will be accession focus for Andreatta.
Providing appropriate adventures is an important allotment of Roger Dubuis’ accord with its clients. Recently, the aggregation captivated an accident for VIP collectors and retailers in Las Vegas highlighting its affiliation with Lamborghini. It included a bright banquet for about 200 bodies at the “Keep the Memory Alive Center,” architecture advised by Frank Gehry, and a day at the Las
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If you are thinking about introducing ascribed company letterheads for your concern or, alternatively, if you are avid in re-branding, you might rule designing or shifting your corporate logo. This could after that form portion of the letterhead's design.
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Consider a variety of flourishing logos to get inspiration. try to think about why they worked and what the designers were thinking of. For example, the Nike swoosh could be interpreted as indicating the enthusiasm of a sportsperson (actually it represents the wing in the Greek Goddess of victory). Use the thesame thinking techniques, but don't copy extra designs.
Go through a brainstorming process in order to generate a range of substitute ideas and designs. try to change a number of senior members of staff and key employees. begin later the broadcast which you desire to project, and acquit yourself from there. make several sketch designs.
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