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PARIS — Pharrell Williams has been cutting Chanel necklaces for years — alone not the aboriginal apparel jewelry.
“He has them affected in absolute gemstones,” acclaimed Karl Lagerfeld, Chanel’s clothier back 1983.
Does he mind?
“Of advance not. I’m flattered,” he said with a smile, for he has continued alleged the music administrator allotment of the Chanel family.
Williams has appeared in a abbreviate blur for Chanel, absolved the aerodrome in its best contempo Métiers d’Art appearance at the Ritz Paris and is now the aboriginal man to arise in a backpack attack for the French house. He is depicted in a concert anteroom accretion a crocodile adaptation of the new Gabrielle bag, which the abode hopes could battling its archetypal 2.55 and 11.12 models.
Slated to breach common on April 3, the ads additionally appearance Kristen Stewart, Cara Delevingne and Caroline de Maigret, anniversary exuding a altered attraction — insouciant, able and quintessentially Parisian, respectively.
Unveiling the attack absolute to WWD, Lagerfeld said he admired to appearance that the Gabrielle bag can be beat in “many altered circumstances” — and why not by a man?
“It’s not actual feminine in the faculty of actuality chichi,” he teased.
Lagerfeld acclaimed that basic absoluteness goggles — which aggressive the appearance of the backpack — are acclimated by both es. Indeed, at his abatement 2017 ready-to-wear appearance in Paris beforehand this week, the artisan had macho models — including his eight-year-old godson Hudson Kroenig, tote versions of the Gabrielle. Its double-chain handle permits assorted accustomed options, including cross-body for greater security.
SEE ALSO: Chanel Plots Year of Gabrielle – New Scent Included >>
Interviewed afterwards the Chanel show, Williams said Chanel aboriginal came to his absorption added than a decade ago address of rapper Notorious B.I.G.
“I was like a banal little atramentous kid on a skateboard. So attractive at high-end appearance was article that I absolutely didn’t accept in the actual beginning,” he confessed. “And again I realized, boring but surely, man, this is amazing. And although there’s mostly the acumen that it’s for women, I aloof started to see, OK, as a man I can abrasion some of this. So I would abrasion sunglasses here, or a anorak there.”
Indeed, back Williams starred in a Lagerfeld-directed blur for the Paris-Salzburg accumulating in 2014, he abstruse that the aboriginal afflatus for Chanel’s acclaimed contrast-trim, four-pocket anorak was one beat by the lift abettor of that Austrian city’s absolute Mittersill hotel.
Williams impersonated the abettor and crooned that he capital to “see, see [CC] the world.”
Delevingne costarred as a reincarnation of Empress Elisabeth of Austria, bargain accepted as Sisi, and the two aggregate a waltz.
Williams’ acceptable affluence is hardly absent on him.
“It’s crazy. Who knew if you aloof chase what it is that you’re analytical about, it may accomplish faculty for you one day — and in a major, above way. I aloof never dreamt that I would anytime be advised in this way, and accustomed all these opportunities,” he said.
Asked to call the shoot with Lagerfeld, he replied: “It was fun, I beggarly Karl knows what he wants, he knows what he’s doing.”
Williams abounding the Chanel appearance after a bag, his easily blimp in the pockets of his ample cardigan. But he said he relished the adventitious to backpack the croc adaptation of the Gabrielle he sports in the ads.
“When I aboriginal started cutting it I didn’t accept annihilation in it. I was aloof so aflame to accept it,” he said. “But now I use it to backpack my phone, and — you apperceive — capital claimed things.”
While in Paris, the “Happy” accompanist and appearance administrator was busy as an administrator of the Order of Arts and Letters from French Minister of Culture Audrey Azoulay.
MORE: Why Pharrell Williams Wears Chanel Like No Other >>
The badge recognizes cogent contributions to the arts.
“I wore it yesterday. But, you know, I’m shy about it, but I’m grateful,” he demurred.
Lagerfeld characterized the attack casting as accompany of the abode — anniversary actual affiliated to the times.
Stewart is a face of Chanel architecture and Lagerfeld has photographed her for several Chanel backpack and ready-to-wear campaigns. Additionally a abode ambassador, de Maigret has a music characterization and is a producer, columnist and coauthor of the book “How to Be Parisian Wherever You Are: Love, Style and Bad Habits.”
Stewart, now a approved in advanced of Lagerfeld’s lens, calls the action “natural and accustomed for both of us.”
“Seeing the achievement on Karl’s face back aggregate comes calm is consistently the highlight for me,” she said. “Exploring the change of our artistic accord is one of the greatest privileges I’ve had as an artist. The aftereffect consistently feels as chargeless as the action was.”
The ads are to run alone as two double-page spreads — the aboriginal with a backpack attempt and a portrait, and the additional with a affairs scenario. De Maigret, for example, is depicted barefoot in a Parisian apartment, while Delevingne totes a skateboard adjoin a graffiti-strewn aegis gate.
All four abrasion atramentous Chanel jackets and backpack altered versions of the Gabrielle bag.
In bike with the book ads are four abbreviate films that are to admission on Chanel’s web armpit and amusing channels.
The French appearance abode has dubbed 2017 the year of Gabrielle, the name of a accessible aroma
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