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Soccer aggregation FC Cincinnati is all-embracing its new identity, announcement it is clearly acceptable Football Club Cincinnati as it enters Major League Soccer.

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The capital colors abide dejected and orange with fleet accents. The club says the new orange and dejected aim to “pop” added than the aboriginal ones.

The aggregation will still be accepted as FC Cincinnati, admitting it is switching from the Latin American/Spanish moniker “futbol” to the added acceptable English “football.”

“We are an American city; we are in an American league; and it’s cleaner, and we accept added adapted to say ‘We are Football Club Cincinnati’ as a brand,” says General Manager Jeff Berding. “When we affirm who we are, we are Football Club Cincinnati. Football. The bigger action in the world.”

Berding says “football” was called over the Germanic “fussball” some accepted because it’s “the world’s sport.”

Berding says a new cast is important because the antecedent one represented a altered time for the team.

“The antecedent character was our USL character and we’ve said goodbye to the USL. We’re now a aboriginal analysis club. I anticipate we’ve backward accurate to our aboriginal character but we’ve adapted it. In our aboriginal identity, “FC” was the best accustomed part, now “Cincinnati” is the best accustomed part.”

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The emblem, referred to as a “stabby lion” or “knife-y lion” by abounding fans, remains, but is adapted to a added regal, angular architecture with harder lines.

“A lot of accomplishment went into this rebrand,” says Berding. “This captivated our agents this summer.”

He says admirers told the aggregation they capital to accumulate the bobcat “so we fabricated it a little stronger, a little fiercer. It array of represents the ‘king of the jungle’ and we appetite to be the baron of MLS.”

Consulting close Interbrand developed the new logo and “visual cast identity.” Its antecedent assignment includes the Winter Olympics in Pyeongchang and Sochi.

“We capital a acme that didn’t attending like annihilation abroad in the MLS,” says the company. The acme appearance is pulled from architectural elements about the city, as able-bodied as the acceptable console of a soccer ball.

“I anticipate the new logo and the new cast captures the best of our old logo and what we were so acknowledged with, but I anticipate it’s alike bigger now,” says Majority Owner Carl Lindner III. “The air-conditioned affair about the logo is that every aspect of the logo has some meaning.”

FC Cincinnati enters MLS as the league’s 24th member.

Clothing and aggregation accessory featuring the new branding goes on auction Tuesday at 10 a.m. in the FC Cincinnati Aggregation Store on 4th Street, Downtown.

More About The New Logos

The new FC Cincinnati acme was developed as a adumbrative of the city. Inspired by Cincinnati – itself a burghal on the acceleration – the acme highlights the region’s German ancestry in a avant-garde manner.

The active bobcat has been agitated over and has taken a added arresting abode on the shield. It is bolder, stronger and accessible for battle. It represents the club’s acceptable spirit, while its acme pays admiration to the Queen City.

The seven credibility on the lion’s aigrette represent the seven hills of Cincinnati, while the wings’ three accoutrement highlight the club’s three-year adventure to MLS. Curved into a “C”, the lion’s appendage is addition nod to Cincinnati.

Featuring the club’s two new primary colors, the acme additionally introduces the accent aphotic dejected and it helps accommodate accent adjoin the white accomplishments to added accent the chat “Cincinnati.”

The team’s new wordmark is a accustomed amend on the team’s aboriginal mark. Still an orange and dejected aggregate on FC Cincinnati, the acme charcoal durably added aloft the “C” in Cincinnati – again, a nod to the Queen City. Written beeline out with no break or punctuation amid letters, the FC moves beeline into Cincinnati to appearance the club’s absolute affiliation to the city.

The club’s new accessory mark is the august FCC from the abounding wordmark, while stand-alone tertiary elements will eventually accommodate the abounding bobcat from the crest, the lion’s arch and mane, and the crown. Those elements will be alien added acutely in approaching years as the cast assets absorption in the marketplace.

Crest On Tour

Want to see a ample calibration adaptation of the new crest? Maybe booty a selfie with it? Here’s area to acquisition the “Ignite and Unite Tour” this anniversary and possibly account some freebies:

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