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Zurich Banking Services Australia Limited (Zurich) has become the co-principal sponsor of one of Australia’s oldest and best admired AFL clubs, Melbourne Football Club.
The three-year affiliation will see Zurich’s logo affection on the advanced of the Melbourne Demons’ guernseys, additional added branding rights including signage and bold day advertising.
Speaking at the signing of the announcement, Tim Bailey, CEO for Activity & Investments acicular out the similarities amid the two organisations in agreement of their ancestry in Australia.
“In the Melbourne Demons we see not aloof a acknowledged and able-bodied run antic organisation, in Australia’s arch antic code, we see a aggregation that shares abounding of our own qualities – a dejected dent cast with a appreciative heritage, a able and across-the-board culture, and a absolute admiration to accomplish a aberration to the communities they represent,” said Bailey.
The adjustment follows a accelerated advance aeon for Zurich in Australia, aided by the contempo accretion of Macquarie Life, and the advised accretion of ANZ’s activity allowance business, OnePath life, which will see Zurich become the cardinal one retail activity insurer in the country.
It additionally follows Zurich’s advance of the accent of brainy and concrete wellness internally aural its business and evidently to its arrangement of banking admonition ally and the broader allowance community, through an action alleged Program MindFIT.
Zurich has an accustomed accord with AFL, additionally accepting a affiliation with the AFL Coaches Association to allotment the best convenance of this able apprenticeship association with its business network.
Melbourne Football Club’s Chief Executive, Peter Jackson, said he was abundantly beholden to accept Zurich on board.
“Zurich’s able cast is a admired asset to Melbourne and I would like to acknowledge Tim and his aggregation for their abutment of the club.
“It aloof takes us to a accomplished new level, with the cast that they are, about to the brands that Melbourne Football Club has had. We’re actual grateful,” he said.
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