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December 09, 2018 – Since its aboriginal booty (a Nike SB Dunk) in 2008, Cambridge, Massachusetts-based Concepts has captivated a constant band amid its abounding ideas: the lobster. There accept been a scattering of Dunks to barb at it — dejected at retail and an F&F yellow, as able-bodied as a few variations of the artful on the KYRIE 4.
“Initially, I acquainted we shouldn’t blow the affair again. It was a moment. We acclaimed it. We admired it,” shares Concepts artistic administrator Deon Point. “Ten years later, I’m in added Lobster conversations than I can believe. Kyrie and Jason Tatum are cutting versions on the court, Sue Bird in the WNBA, too. It’s like this accomplished movement.”
This month, the arrangement allotment to its aboriginal Dunk abject but in a new amethyst architecture that adds ammunition to the flame.
“I’ve apparently researched lobsters added than Jacques Cousteau himself,” says Point. “There’s versions in blush variations, depending on the abyss of how far a lobster can go beneath sea level. And, theoretically, there are lobsters in colors that haven’t been begin yet.”
Purple is one of those colors. But that hasn’t chock-full Point. While there isn’t exact affidavit that there are amethyst lobsters amphibian around, if you mix dejected and red — the colors of the Concepts’ originals — one ability aloof birth. The Concepts x Nike SB Dunk Lobster releases December 14 at Concepts, December 15 at baddest retailers and December 17 via SNKRS.
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