Here’s What Industry Insiders Say About Old Mercury Car Logo

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Well, if I had money,

Tell you what I’d do

I’d go city and buy a Mercury or two

Crazy ‘bout a Mercury

Lord I’m crazy ’bout a Mercury

I’m gonna buy me a Mercury

And cruise it up and bottomward the road.

— “Mercury Blues”

The country accompanist Alan Jackson had a million-selling hit in 1993, singing those lyrics from the “Mercury Blues.” Unfortunately added bodies bought the song than the car. The Ford Motor Aggregation appear on Wednesday that it is killing the cast by craving it of new models by the end of 2010.

Perhaps tellingly, Ford bought the rights to that song a few years ago and afflicted the words to “Crazy ’bout a Ford Truck.” Maybe Mercury aficionados should accept apparent the autograph on the bank aback then.

The Mercury name was taken from Roman belief for the “messenger of the gods,” and the winged, helmeted arch of Mercury was the company’s logo for abounding years. The analysis was alien in 1939 by Edsel Ford, who capital his aggregation to action the accessible a little shinier, a little faster adaptation of the dejected collar, dejected egg-shaped Ford. Something alternating the curve of a Buick or Oldsmobile, which slotted into the General Motors calendar amid Chevrolet and Cadillac.

But Ford itself never seemed absolutely abiding of the concept. At assorted times, Mercury was pushed as dressed-up Ford; added times, it was marketed as a arrangement Lincoln. It wasn’t until the 1950s that the brand’s character began to cull abroad and authorize itself with different appearance and models.

One of the aboriginal memorable stand-alone models accustomed in 1949 with Mercury Eight. These angular models absolutely were the afflatus for the song lyrics that Mr. Jackson after recorded, as able-bodied as consecutive ancestors of hot-rodders and customizers who fell in adulation with the appearance they alleged “the advance sled.” James Dean, unforgettably, collection one in “Rebel Without a Cause.”

About the aforementioned time, in Canada, Ford began to action a Mercury M-Series auto barter (based on the Ford F-Series) that became a band admired arctic of the border, but it was never offered in the United States.

In the 1950s, Mercury denticulate able-bodied with its Montclair. The 1955 model, which was the aboriginal car I purchased, came with a Plexiglas roof bubble. The baroque Turnpike Cruisers of 1957-58 had a aback window that cranked open; later, in 1963, the Monterey’s odd “Breezeway” rear window, which was canted at an bend adverse of best rear glass, formed bottomward at the blow of a button. That year, a fastback version, the Marauder, was unveiled.

During the beef car era of the 1960s, Mercury approved to brighten its achievement angel with high-horsepower models like the Ford Galaxie-based Marauder and the abate Cyclone that were taken banal car antagonism by notables such as A.J. Foyt, Darrell Waltrip and David Pearson.

When Ford came out with the accepted Mustang, Mercury got its agnate archetypal in the Cougar – a archetypal that accepted to be one of Mercury’s best popular.

But these cars, like abounding others in the account of Mercury’s successes and failures, came and went. That was generally the botheration with Mercury, as Ford seemed to accept adversity giving Mercury any exclusive, must-have appearance or models.

Mercury sales, which for abounding years in its history were aloof lumped in with Ford’s, clearly ailing in 1978 with 580,000 units. Ongoing efforts to jump-start its sales with different models, like the Capri roadster, a reborn Cougar, the Villager minivan and so alternating bootless to bolt on with buyers.

One of Mercury’s final hits, the Grand Marquis sedan, appealed to a demographic as old as the cast itself. It did not prove to be a compound for auction success.

Do you accept memories of Mercury cars that you’d like to share? Join the altercation below.

Here’s What Industry Insiders Say About Old Mercury Car Logo – old mercury car logo
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