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For decades, the circuit on BMW’s signature roundel — the automaker’s logo, which looks like a ballista brand set adjoin a dejected sky — was that it represented a ballista brand set adjoin a dejected sky. The architecture was allegedly a accolade to the roots of Bayerische Motoren Werke (or Bavarian Motor Works in English) in the aboriginal 20th century, aback the aggregation congenital aircraft engines.
Well, anticipate again.
In aftermost Sunday’s Automobiles section, I wrote about visiting a quartet of German car museums. At the BMW Museum in Munich, my amiable bout guide, Anne Schmidt-Possiwal, explained that the blue-and-white aggregation logo did not represent a spinning propeller, but was meant to appearance the colors of the Chargeless State of Bavaria.
I was surprised. My editor was afraid and agnostic (editors are paid to be skeptical). He accomplished out to BMW North America for clarification. We accustomed a agenda from Dave Buchko, a aggregation spokesman, who said “the appearance and agreement of the roundel was meant to carbon a spinning ballista adjoin a dejected sky background.”
But beforehand this week, Mr. Buchko abundantly accustomed in an e-mail bulletin that Ms. Schmidt-Possiwal had been right. Tom Plucinsky, addition BMW spokesman, said in a blast account that the aggregation already anticipation the logo was based on a propeller.
“In fact, I accept an old history book actuality that says it is,” he said. “But this all afflicted in the accomplished year, with the description that the roundel was acclimated in an advertisement abutting to an airplane. We acquainted that we had to go aback and actual this. Brand studies accept apparent that the roundel over the years has become one of the best apparent logos, appropriate up there with the Coke bottle.”
According to a history appear on the BMW enthusiast armpit 318ti.org, the brand was registered in 1917, and it featured the belletrist BMW “at the top of the alien ring. The close featured quadrants in the Bavarian Chargeless State colors of dejected and white – but in the adjoin adjustment – because it was actionable to use civic symbols in a bartering trademark.
“The architecture was not in any way affiliated with aircraft engines or propellers. The abstraction that the dejected and white had annihilation to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the angel of the roundel in the alternating propellers.”
So, apparently, that’s that. If you affliction to accomplish a affable action about the topic, feel chargeless to adduce Ms. Schmidt-Possiwal and Mr. Plucinsky.
Except, really, doesn’t that roundel attending like a ballista brand set adjoin a dejected sky?
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