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When I was a kid, my ancestors had a massive, fake-wood-paneled 1973 Ford LTD Country Squire wagon. It was the admeasurement of a rural canton and about as active to drive. As an American car of the 1970s, it was burdened with wreaths and crests and all sorts of constructed heraldry. It additionally acutely featured badges with what appeared to be three actual august bodies on them. What the hell was that about?
There was annihilation about the car that was accidentally feline; it wasn’t a Cougar, afterwards all, which had its own, altered big cat brand and ornamentation. It wasn’t called for annihilation cat-like, there wasn’t a feline-themed advantage package, the affair almost had one life, and yet it was adorned all over the abode with these three august cats, usually accountable aural the affected angry of some affectionate of wreath.
So, again, why? What’s the accord with the cats?
I did a bit of digging, and it turns out those alien bodies aren’t bodies (well, not abode cats, at least) at all—they’re lions, which makes a bit added faculty from a business perspective, I assume, aback lions accept qualities added than “great at napping” and “really enjoys alone string” that a able announcement biographer could use aback allegory the car’s ability and acceleration in abstract ad copy.
But those lions weren’t there for business reasons, really, and they weren’t different to the Ford LTD: Ford had started application three lions on its badging aback 1950, when, chargeless from a cardinal of constraints afterward Henry Ford’s death, the aggregation began authoritative some changes, one of which was abandoning the old and now iconic Ford calligraphic calligraphy logo for added avant-garde designs.
The aboriginal cars to not use the Ford calligraphy logo came in 1949, and lacked any absolute badges or logos at all, featuring aloof adventurous block belletrist that spelled FORD in an arc about the grille’s axial torpedo-head design.
It wasn’t continued until the business bodies absitively they capital a new Ford brand to use, so in 1950 a new logo/badge was advised that “dates aback to 18th aeon England,” according to Ford, and was advised to attending like an old English heraldic crest, with a atramentous chevron with argent spheres adding a absorber into three sections, one blue, one red, one gray.
In anniversary of these three sections rested, you estimated it, a lion.
The abstraction of authoritative a medieval-style acme for a car whose change you appetite to accent seems a bit bearded to me, but what do I know? I’m not a long-dead mid-century ad executive, afterwards all.
The three-lions burden appears to accept been acquired from the covering of accoutrements of the English Royal Family, which, it should be noted, Henry Ford was not a allotment of. The covering of accoutrements does accommodate two sections with amateur lions:
…and those lionine sections arise to accept appear from the covering of accoutrements of Richard the Lionheart, which was acclimated until about 1340:
That acme appropriate there would accept been appealing at home aloof as it is on the council caster of a 1976 Ford LTD.
So, the acumen so abounding 1970s Fords had hubcaps and awning ornaments and badges with three bodies is that the bodies are absolutely lions, and those three lions are there because Ford business bodies afterwards Henry Ford’s afterlife capital a added avant-garde logo, so to accomplish that they looked aback to the 1300s and repurposed the covering of accoutrements of a long-dead English baron to represent one of the arch carmakers from a country whose actual founding was all about never accepting to accord with kings anytime again.
That makes sense, right?
How Lion Head Car Logo Is Going To Change Your Business Strategies – lion head car logo
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