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The Clippers rebranded themselves with a new logo and uniforms aftermost year.
Did they additionally accord themselves a new name?
Mike Chamernik of Uni Watch:
The Los Angeles Clippers not alone afflicted their name, but they did it a year ago. No one has seemed to notice. Yes, they are still accepted as the Clippers. The L.A. Clippers.
As in, that’s their area name. Not aloof an abbreviation.
The affidavit is everywhere. The Clippers accredit to themselves as the L.A. (or, sometimes LA) Clippers on their own website, and on their assorted amusing media accounts, including Twitter, Facebook and Instagram. NBA.com refers to them as the L.A. Clippers in stories, affairs listings and armpit menus, alike back advertence the Los Angeles Lakers (who still go by the abounding burghal name). And now, ESPN.com has all references to the burghal name as LA, both on the team’s folio and in standings and schedules.
One of my key pieces of affirmation is the team’s media adviser (PDF), which says absorb L.A. Clippers.
Chamernik presents a acute account of evidence, but the Clippers’ blackout on the affair – they didn’t acknowledgment his requests for animadversion – is odd. Teams usually trumpet any rebranding with affected announcements and apish rational.
Look at this band from the Clippers’ new-uniform announcement: “In addition, the argent lining credible in the Clippers wordmark signifies the renewed aggregate optimism of Clipper Nation.”
If they appetite to be L.A. rather than Los Angeles, why didn’t the Clippers acclaim their anxious and avant-garde new name style? That’s added believable than argent lining apery the aggregate optimism of the fan abject of one of the affliction franchises in the history of able sports.
Whatever peculiarities accept accompanied the rollout of this credible renaming, the affidavit is in the pudding – and that seems to say they’re the L.A., not Los Angeles, Clippers.
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