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FC Barcelona stars, from left, Lionel Messi, Neymar, Gerard Pique and Arda Turan, bare their new compatible with the Rakuten aggregation logo in Tokyo’s Setagaya Ward on July 13. (Kazuhiro Nagashima)
To accord a cossack to its cast acceptance overseas, Rakuten Inc. will accompany internationally acclaimed Spanish soccer aggregation FC Barcelona on the angle for the abutting four years.
FC Barcelona players, including stars Lionel Messi, Neymar, Gerard Pique and Arda Turan, will abrasion uniforms with the Rakuten logo acutely emblazoned beyond the front.
A account appointment to advertise the arrangement amid FC Barcelona and the Japanese advice technology behemothic was captivated July 13 in Tokyo.
Rakuten’s advocacy accord with the soccer club, which started July 1, will absolute 220 actor euros (28.46 billion yen, or $250.9 million) over four years.
“The arrangement with FC Barcelona will accredit Rakuten to change the acceptation of its brand,” said Rakuten President Hiroshi Mikitani.
FC Barcelona’s Rakuten compatible will be beat on the angle starting in the 2017-2018 season.
Since July, Rakuten has amorphous alteration the logo of the aggregation and its online arcade website from the aboriginal kanji characters to English, with an eye on accretion its beyond market.
The logo of Rakuten Bank Ltd. will abide the aforementioned kanji characters due to acknowledged restrictions and added reasons.
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