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When a above business accomplice is additionally a above antecedent of account for a media company, the words “conflict of interest” activate blinking in neon. How will the aggregation awning its accomplice aback the blend hits the fans? Let us not be hypothetical: Afterwards years of rumors and belief about ESPN cosmeticizing its advantage of the NFL, a commonly animal — but usually containable — adventure afresh exploded into the sports agnate of the BP oil spill.
Running backs such as Baltimore’s Ray Rice accept hit their girlfriends before, but never with such bright TMZ video, nor with such an inept and acutely complicit acknowledgment from the Civic Football League’s commissioner, Roger Goodell.
Nor with such able advantage and annotation from ESPN.
The network’s heavyweights — Keith Olbermann, Jason Whitlock and Bill Simmons, amid others — delivered their own exact punches; analytic anchorman Don Van Natta Jr. has been active the civic media’s newsgathering; Bob Ley anchored acute and anxious discussions; and a agenda of stars, including Jane McManus, Dan Le Batard, Hannah Storm, Andrew Brandt, Adam Schefter and Chris Mortensen, offered advice and insight.
I’d like to say I wasn’t the atomic bit afraid … but I was.
This was ESPN’s finest hour during my administration as Ombudsman, in adverse to its darkest — the abandonment of the network’s imprimatur from the 2013 PBS advertisement “League of Denial.” It was broadly speculated at that time, although afterwards a smoker video, that the NFL had pushed ESPN to ambit itself from the league’s attack to squelch the accurate affirmation that football was causing academician damage. The alliance had advantage — ESPN pays the alliance cogent rights fees, but in about-face generates abundant acquirement adjoin NFL content.
Memories of ‘Denial’
The anamnesis of “League of Denial” seemed to hover over ESPN’s advantage of Goodell, his reactions to Rice’s calm abuse, and the credible attack by the aggregation and the alliance to downplay it, if not awning it up. Afterwards all, it was advertisement by ESPN’s Mark Fainaru-Wada, Steve Fainaru and Peter Keating that laid the foundation for aftermost year’s best “Frontline” broadcast. An able book by the Fainaru brothers followed, as able-bodied as able ESPN advertisement on the topic, authoritative up, in some fashion, for the adverse accident of logo on the program.
But there was abiding corruption in the Ombudsman’s mailbag. Could ESPN be trusted with addition arguable NFL story?
Early advertisement by McManus and Mortensen, acquainted that the elevator video of Rice’s bite was added broadly attainable than Goodell had declared, was far advanced of the newspack. That it was featured on ESPN at all led me to brainstorm that chief admiral — some of whom had alone afresh confused into new admiral as John Skipper circumscribed his admiral — were acquainted that the arrangement was as affluent and as affecting as the alliance and ability not accept to adjourn to it.
Mortensen’s assignment was decidedly important. McManus is a commonly able anchorman and commentator, but Mortensen’s capital job has been to autumn an amaranthine beck of cabal info-bits on NFL affairs to augment fan and fantasy frenzy. It’s accessible to balloon his accomplishments as an able analytic anchorman — a Polk Award champ a quarter-century ago for an Atlanta Journal-Constitution alternation on academy sports corruption. An Ombudsman highlight of this sad Rice case is seeing that Mortensen still has his chops, and that ESPN knows how to use them.
There was also, coincidentally, able advantage of the adolescent bribery case involving Minnesota Vikings superstar Adrian Peterson. The aftermost time Peterson and his breed were featured on the network, a year ago, he flew to be with a 2-year-old son of whose actuality he had alone afresh learned. The adolescent eventually died, the aftereffect of a advance administered by a new admirer of his mother’s. The advance of ESPN advantage at the time was how this tragedy would affect the Vikings on the field. This time, the focus was appropriately on the off-the-field adventure — Peterson advance a 4-year-old son with a baby timberline branch.
The advertisement division ahead
Late aftermost week, the focus confused aback to Rice and the Ravens, as Van Natta and Kevin Van Valkenburg categorical the team’s attack to ambit itself from the amateur afterwards allegedly lobbying the alliance appointment for a bound suspension. The Ravens rebutted the ESPN address Monday, and in about-face Van Natta dedicated his sourcing on “Outside the Lines.” It was bright that the adventure had “legs” and that Goodell and the alliance would anon be aback in the agitate of controversy.
Whether the abettor ultimately resigns or is accursed — a cardinal of ESPN choir accept alleged for his adjournment — there are at atomic two best-case outcomes: (1) broadcast apprenticeship on calm violence, in the NFL and in association at large; (2) the assiduity of ESPN’s accepted activity in advancing the ramifications of the story.
Here are two important ones.
McManus, in an about throwaway acknowledgment on “SportsCenter”, appropriate that NFL teams alpha vetting their abstract picks added carefully. She mentioned Jameis Winston, the Heisman-winning Florida State quarterback, whose contempo backstory includes a allegation of animal assault, petty burglary and accessible obscenity, amid added transgressions.
On “College GameDay”, anchorman Samantha Ponder was added focused on the acutely laissez-faire acknowledgment to Winston. Said Ponder, “I’m not affairs that the expectations are too high. Here’s what we’re allurement from him: We’re allurement that you don’t lie, you don’t cheat, you don’t abduct and you don’t boldness women. And I apperceive bodies appetite to say, ‘Oh, he’s aboveboard
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