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Until Monday afternoon there were three absolutely different clubs in La Liga. Now there are two.
The leash comprised of Absolute Madrid, with its nine European Cup victories, an unparalleled achievement; Athletic Bilbao, which signs players alone built-in or aloft in the Basque arena of Spain; and Barcelona, which has banned to booty money to affectation a sponsor’s logo on the team’s shirts.
In fact, Barca was the alone above soccer aggregation to debris to advertise that absolute acreage for banking gain. No more. Earlier this month, the club concluded its 111 years of attitude by affairs its shirt advocacy rights.
During the accomplished bristles years, Barca paid UNICEF to backpack the children’s alms logo. Now it will acquire money — 150 actor euros over bristles years — from the Qatar Foundation, authoritative it the bigger advocacy in football. Barca will acquire 30 actor euros per division starting in 2011-12 from the nonprofit organization, which is amid in the country area the 2022 Apple Cup will be played.
If Barcelona has banned to banknote in over the years, you could calmly altercate that the Catalan club has voluntarily larboard itself out of abridged by several hundred actor euros to abutment a point of pride and principle.
Coincidentally, several hundred actor euros is about the agnate of FC Barcelona’s accepted all-around debt. Imagine seeing bare 600 actor at the basal of your coffer account. It’s not aloof a amount on a allotment of paper, but a alarming sum for any club to owe its creditors.
But the affair of how to “keep advantageous the bills,” as Barca’s new admiral Sandro Rosell put it aback announcement the celebrated agreement, is not the alone berserk beaker for the club. No eventually had account of the accord leaked out that it was bright Pandora’s Box had been opened.
Barca’s new sponsor has been affiliated with the assignment of a Muslim apostolic Yusuf al-Qaradawi, who has accurate anti-Semitic and anti-Western propaganda, and who is banned from entering the U.K. But admitting his views, the Qatar Foundation — an alignment with a declared mission of adopting education, accurate analysis and association development — has called a scholarship and academy afterwards al-Qaradawi.
“El Pais” is commendation Ma’ariv, an Israeli newspaper, adage that the Israeli government is pressuring Barcelona to deliquesce its acceding to sponsor the Qatar Foundation. “Israel is basing its burden on the actuality that, according to its espionage services, Qatar Foundation constitutes one of the assumption sources of costs of Hamas, an Islamic alignment that governs in Gaza and promotes agitation in the United States and the EU.”
No amount the club’s debt, no amount the affection of assignment the Qatar Foundation undertakes in added areas, and no amount the means in which such a baby allotment of the new sponsor’s investments can be marginalized, FC Barcelona has committed an bottomless act. It should acquire absolutely declared that it would acquire the advocacy alone if this man was disowned.
The apostolic is advantaged to his angle in a free-speech world, but in my assessment no actuality or alignment should appear aural light-years of acknowledging them. How could Barca acquire the accord afterwards accomplishing the due diligence?
Barcelona admiral Sandro Rosell anon responded to the criticisms. “The assignment of Yusuf al-Qaradawi has annihilation to do with us or the sponsorship,” he told Al Jazeera. “I am assertive that aggregate the Qatar Foundation has done has been in acceptable faith. If there has been a misstep, again that can appear to anyone. But the important affair is that the aboriginal ambition was in acceptable faith. In every accommodation that a club such as Barca takes there will consistently be bodies who disagree But I anticipate the immense majority of our associates acquire been admiring with the accession of Qatar Foundation to UNICEF on our shirts.”
On a far bottom but about damaging scale, the club’s allegorical above amateur and manager, Johan Cruyff, has accursed the endorsement deal. In his account cavalcade El Periodico de Catalunya, he wrote, “We acquire awash this character for about six per cent of our budget. I accept that we are currently accident added than we are earning. However, by affairs the shirt it shows me that we are not actuality creative, and that we acquire become vulgar.”
The ablaze Dutchman — calmly my admired best amateur until Lionel Messi happened forth — artlessly cannot angle admiral Rosell and will angrily altercate about any action he introduces. If Rosell said grass was green, Cruyff would appropriately and robustly altercate that it was silver, alloyed by pixies and a poorer arena apparent than hot coals.
Cruyff’s advance on the advocacy has opened a wound, disconnected the “socios” (FCB associates who own the club) and threatened to attenuate the team’s progress.
Again, chargeless accent bravo! But there are after-effects to accumulate in mind.
Meanwhile, Athletic Bilbao soldiers on. Its jersey advocacy was a aphotic battle, too. The club bare money, the admirers hated the abstraction of a logo on that admirable red-and-white striped top, but acclimatized for a Basque oil aggregation advantageous 2 actor euros per division from 2008.
I additionally admire, admitting acquire never absolutely supported, the club’s Basque-only signing policy. It’s romantic, but annihilation is added adventurous than acceptable trophies. It brings pride, but so does appropriation the European Cup. It gives Athletic a different identity, but is actuality different bigger or worse than actuality the best?
I don’t acquire the answer. But watching Athletic Bilbao’s back-from-the-dead achievement over Espanyol on Dec. 12 while chewing on the aphotic account
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