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Bank of America today appear a new cast accession focused on the question, “What would you like the adeptness to do?” The accession reflects the appulse audience and communities can accept back they accept the adeptness to accomplish their goals, and the company’s role as a accomplice invested in their success.
“‘What would you like the adeptness to do?’ Listening to how bodies acknowledgment this catechism is how we apprentice what affairs best to them,” said CEO Brian Moynihan. “This is why we’re here. And aloft all else, it’s what bodies appetite from us.”
What would you like the adeptness to do?
The new accession will be accurate by a multi-year attack featuring clients, communities and partners. The aboriginal appearance of the attack will premiere on November 18, during Sunday Night Football on NBC, with a television ad featuring CEO Brian Moynihan framing the catechism and why it is amount to the way the aggregation does business.
The adeptness to accomplish a difference
The attack will run during the anniversary division with the affair “The Adeptness to Accomplish a Difference,” which highlights the belief of the company’s abiding ally and the appulse they are authoritative in acclamation analytical ecology and amusing issues.
“It takes all sources of basal — clandestine enterprise, the attainable sector, and alms — to appear calm and abode ecology sustainability, affordable housing, hunger, and added issues adverse society,” said Vice Administrator Anne Finucane, who oversees the bank’s chip efforts. “This attack highlights our ally and audience and the beforehand we are authoritative calm in deploying basal for acceptable growth.”
The aboriginal appearance of the attack features:
Tory Burch, architect of the Tory Burch Foundation, which focuses on allotment women entrepreneurs. Coffer of America partnered with the foundation to actualize the Tory Burch Foundation Basal Affairs in 2014, which provides basal to women-owned businesses to abutment bread-and-butter adeptness and job growth. The affairs has delivered basal to 1,700 women in 16 states back its launch.
Ken Burns, architect of Florentine Films, which produces some of America’s best important documentaries. Coffer of America has been the sole accumulated advocate of Burns’ films back 2007, including the 2016 ballsy “The Vietnam War”.
Matt Damon, amateur and co-founder of Water.Org and WaterEquity, which provides admission to apple-pie baptize and sanitation in developing countries. Coffer of America has partnered with Water.org back 2011, carrying $9 actor in alms and costs to advice calibration admission in India and Brazil.
Sal Khan, architect of Khan Academy, who revolutionized online acquirements through his automatic approach. Coffer of America has collaborated with Khan Academy back 2013 on its chargeless cyberbanking apprenticeship affairs – BetterMoneyHabits.com – which combines the company’s cyberbanking adeptness with Khan’s agreeable appearance to accomplish cyberbanking adeptness accessible.
Marc Morial, admiral and CEO of the Borough Urban League, and a acclaimed civilian rights leader. Morial is additionally apery the bank’s Borough Association Advisory Council, a accord of 30 organizations of civilian rights, association and ecology advocates that advises the coffer on these issues.
Tim Shriver, administrator of Appropriate Olympics, the all-around force that fosters admittance and account for individuals with bookish disabilities. Coffer of America has been a Appropriate Olympics accomplice for added than 30 years and supports admittance through its own business operations.
“The Adeptness to Accomplish a Difference” will additionally be the affair of the company’s announcement in abutment of Apple AIDS Day and highlight the assignment of its abiding partner, (RED). Back 2014, the aggregation has partnered with (RED) to advice actualize an AIDS-free generation, committing a absolute of $20 actor through 2020 to the All-around Fund to Fight AIDS, Tuberculosis and Malaria.
The attack will be featured beyond television, agenda video, adaptable and amusing media, and print. Announcement agencies Hill Holliday and Super Union collaborated to beforehand the campaign.
“This attack reinforces what we angle for as a company,” said Chief Business Officer Meredith Verdone. “Over the aftermost several years, we accept focused our business efforts on the backbone of our articles and services. Through the belief we are administration with all our constituencies through this work, we appetite to ammunition the drive in our audience and communities and be their accomplice in accomplishing their goals.”
The Flagscape logo is additionally accepting its aboriginal amend back actuality introduced in 1998, absorption a added avant-garde cast that delivers both cutting-edge technology and high-touch solutions for clients.
Sharing our success with communities
The aboriginal appearance of the “What would you like the adeptness to do?” attack reflects Coffer of America’s focus on allowance bounded communities thrive. The aggregation afresh appear it will aggrandize its partnerships and programs that abode issues axiological to bread-and-butter advancement in 95 cities beyond the United States.
To mark the 15th year of its program, Coffer of America is accretion Neighborhood Builders®, which supports nonprofits specializing in workforce development and education, association development, and basal needs. This includes accretion Neighborhood Builders grants from 66 to 98 annually, acceleration the appulse of the affairs in 32 communities in the U.S. Anniversary Neighborhood Builders awardee receives $200,000 in adjustable funding, in-person administration development for an controlling administrator and an arising baton at the organization, and the befalling to affix to a arrangement of associate organizations.
The aggregation will acquaint Neighborhood Champions, which will calibration the affairs to an added 42 abate communities served by the bank. Anniversary Neighborhood Champions awardee will accept $50,000 in adjustable allotment and basic administration development for the organization.
Bank of America
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