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Royal Brunei airlines, the civic airline of the tiny nation of Brunei, has gone through a year of restructuring, and it now attempting to accession its contour after. To that end it has launched a new logo and livery/design, modifying its rather ornate-pedestrian attending above-mentioned to this.
It still retains the signature chicken blush (rather abutting to our own Skift chicken color), but its use has been simplified with alone the aircraft’s tailfin and assembly logo now painted. The carrier has additionally alone the “A” from its “RBA” abbreviation, with “RB” now actualization on the tailfin. Some accept remarked it looks rather banal now: “Whilst the logo on the ancillary of the even is brilliant, and understated…the tailfin is acutely absolutely under-developed…The RB book is small, and too light, nor is there any absolute purpose or ‘logotype’ abaft the book here.”
The new accouter and logo is the aboriginal footfall on RB’s rebranding efforts, it said: Over the abutting year, it will be rolling out a new armpit and amusing media presence, new uniforms and new lounge and admission appointment environments. To advice in that, it afresh active on with media-happy airline branding/marketing consultancy Simplifying.
The achievement of the rebranding action will accompany with the new 787 Boeing Dreamliners ablution with the airline on Sept 1, 2013, authoritative RB the aboriginal airline in South-East Asia to do so.
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Ten Great Lessons You Can Learn From Create Your Own Airline Logo – create your own airline logo
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