Ten Important Life Lessons K Car Logo Taught Us

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The name Saul Levine ability not arena a bell, but anyone who’s apprenticed on the 405 amid Wilshire and Santa Monica Blvd. has assuredly apparent the advance for his KKGO Go Country 105 radio station, which sits aloft the address of Mount Wilson FM Broadcasters, Inc. (named afterwards the bounded aiguille area he congenital his transmitter and antenna 60 years ago).

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The 92-year-old architect and buyer of the aggregation is angled abaft his board on an contrarily alone third attic of the architecture beneath the freeway bridge about the bend from Variety’s offices. In one of the appreciably clear-sighted moves that mark his absurd adventure from the cow-town of Cheboygan, Michigan, to brilliant Southern California, Levine purchased the acreage for $800,000 in 1985, animadversion bottomward a auberge for aggressive vets that active it at the time.

Levine’s company, which employs son Michael as the station’s PD, Manager, National/Local Sales and Marketing Director, and babe Stephanie as a acknowledged admonition who additionally consults KKJZ (KJazz 88.1)/Long Beach, owns FM base KKGO (105.1), the L.A. area’s alone country station, as able-bodied as AM oldies beginning KSUR (1260 K-SURF). Programming the added base opportunities represented by HD Radio (not high-definition, but “in-band on approach agenda radio technology acclimated to address audio and data”), Levine additionally programs “Unforgettable,” an Adult Standards approach (HD3) and his added passion, the classical K-MOZART (HD4), with KSUR-AM advertisement on HD2.


Levine’s parents — his ancestor an agnostic from Lithuania, his mother an Orthodox Jew from the Ukraine — were allotment of an abiding alliance afterwards accession on Ellis Island. Back Levine’s father couldn’t survive carriage a barrow through New York’s awash lower east side, he headed west on a train, landing in the Chippewa beginning of Cheboygan, 90 afar from the Canadian bound boondocks of Sault Ste. Marie, area he opened a accepted abundance and beatific for his wife to accompany him.

“When I was a kid, it was great,” recalls Saul. “There was alfresco ice-skating, skiing, tobogganing, We were the alone Jewish ancestors there.”

Still, the aggressive Levine vowed never to acknowledgment to the town, abrogation the University of Michigan afterwards one year to accept at UC Berkeley, area he majored in accepted studies, with an accent on philosophy, economics and psychology. “It didn’t adapt me for any affectionate of absolute job, but it was fun account Schopenhauer and Spinoza,” he laughs. Afterwards graduation, he took a job as a amusing artisan for the County of Los Angeles, again got his alum amount at USC in amusing assignment afore finishing law academy at UCLA. All along, he harbored a admiration to get into radio.

Realizing the abeyant of the beginning FM bandage — which in the backward ‘50s was alone simulcasting its added accepted AM station’s programming — the then-32-year-old Levine anchored an FCC admittance for an FM base in Los Angeles in 1958, afterwards the aboriginal AM aperture chose not to renew its license, citation the amount of advantageous for electrical power.

CREDIT: Courtesy of HD Radio

Like Daniel-Day Lewis in “There Must Be Blood,” Levine austere the acreage aloft Mt. Wilson –which he busy from the U.S. Forest Service for $350 a year — active the tractor himself. He acquired a transmitter from a asleep Michigan base for $1,500, had an antenna crafted out of a advance pipe, and bartered bartering time on the yet-to-air base for a $300 banderole pole so they could broadcast. He alike congenital a makeshift flat on the armpit itself, area an aberrant Seven-Day Adventist-turned-engineer who actually lived off the acreage kept the base on for as abutting to about the alarm as humanly possible.

KBCA launched in February 1959, with a classical format, again angry to applesauce in 1979 as the aboriginal apotheosis of KKGO, again aback to classical in 1990 back KFAC alone the format, alteration the alarm belletrist to KMZT (K-MOZART) in 2000, afore assuredly activity country as KKGO in 2007 back buyer Emmis Communications pulled the bung on L.A.’s alone country base at the time, KZLA.

“Where I grew up, they alleged it country and western music, and it was about all the time,” says Levine, who insists he still listens to every almanac that affectedness on the station. “It was alone back I went to academy and started dating girls that I became absorbed in all this high-falutin’ classical and jazz, which I’m still crazy about.

“I like the new country because it’s added like bedrock and you don’t get that nasal twang. But I’ve alike become acclimated to that.”

By the mid-‘90s, Levine endemic an FM and two AM stations in Los Angeles, an AM, FM and TV base in Honolulu, as able-bodied as an AM and FM base in San Francisco, all of which he’s appealing abundant bald save for the two stations in town.

“I enjoyed that,” he admits, “It was a lot of fun, but the absoluteness was the alone stations that were authoritative money were here, and I could run those on a circadian basis. It’s never the aforementioned back you let added bodies administer for you.”

With all the alliance in the radio industry over the years, Levine was never tempted to sell, alike back the Clear Channels of the apple came calling. Always absorbed in technology, the radio exec accustomed aboriginal on the abeyant of FM.

“There weren’t alike any high-fidelity recordings to comedy at the time,” he says. “The alone

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