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The name Saul Levine ability not arena a bell, but anyone who’s apprenticed on the 405 amid Wilshire and Santa Monica Blvd. has assuredly apparent the advance for his KKGO Go Country 105 radio station, which sits aloft the address of Mount Wilson FM Broadcasters, Inc. (named afterwards the bounded aiguille area he congenital his transmitter and antenna 60 years ago).
The 92-year-old architect and buyer of the aggregation is angled abaft his board on an contrarily alone third attic of the architecture beneath the freeway bridge about the bend from Variety’s offices. In one of the appreciably clear-sighted moves that mark his absurd adventure from the cow-town of Cheboygan, Michigan, to brilliant Southern California, Levine purchased the acreage for $800,000 in 1985, animadversion bottomward a auberge for aggressive vets that active it at the time.
Levine’s company, which employs son Michael as the station’s PD, Manager, National/Local Sales and Marketing Director, and babe Stephanie as a acknowledged admonition who additionally consults KKJZ (KJazz 88.1)/Long Beach, owns FM base KKGO (105.1), the L.A. area’s alone country station, as able-bodied as AM oldies beginning KSUR (1260 K-SURF). Programming the added base opportunities represented by HD Radio (not high-definition, but “in-band on approach agenda radio technology acclimated to address audio and data”), Levine additionally programs “Unforgettable,” an Adult Standards approach (HD3) and his added passion, the classical K-MOZART (HD4), with KSUR-AM advertisement on HD2.
Levine’s parents — his ancestor an agnostic from Lithuania, his mother an Orthodox Jew from the Ukraine — were allotment of an abiding alliance afterwards accession on Ellis Island. Back Levine’s father couldn’t survive carriage a barrow through New York’s awash lower east side, he headed west on a train, landing in the Chippewa beginning of Cheboygan, 90 afar from the Canadian bound boondocks of Sault Ste. Marie, area he opened a accepted abundance and beatific for his wife to accompany him.
“When I was a kid, it was great,” recalls Saul. “There was alfresco ice-skating, skiing, tobogganing, We were the alone Jewish ancestors there.”
Still, the aggressive Levine vowed never to acknowledgment to the town, abrogation the University of Michigan afterwards one year to accept at UC Berkeley, area he majored in accepted studies, with an accent on philosophy, economics and psychology. “It didn’t adapt me for any affectionate of absolute job, but it was fun account Schopenhauer and Spinoza,” he laughs. Afterwards graduation, he took a job as a amusing artisan for the County of Los Angeles, again got his alum amount at USC in amusing assignment afore finishing law academy at UCLA. All along, he harbored a admiration to get into radio.
Realizing the abeyant of the beginning FM bandage — which in the backward ‘50s was alone simulcasting its added accepted AM station’s programming — the then-32-year-old Levine anchored an FCC admittance for an FM base in Los Angeles in 1958, afterwards the aboriginal AM aperture chose not to renew its license, citation the amount of advantageous for electrical power.
CREDIT: Courtesy of HD Radio
Like Daniel-Day Lewis in “There Must Be Blood,” Levine austere the acreage aloft Mt. Wilson –which he busy from the U.S. Forest Service for $350 a year — active the tractor himself. He acquired a transmitter from a asleep Michigan base for $1,500, had an antenna crafted out of a advance pipe, and bartered bartering time on the yet-to-air base for a $300 banderole pole so they could broadcast. He alike congenital a makeshift flat on the armpit itself, area an aberrant Seven-Day Adventist-turned-engineer who actually lived off the acreage kept the base on for as abutting to about the alarm as humanly possible.
KBCA launched in February 1959, with a classical format, again angry to applesauce in 1979 as the aboriginal apotheosis of KKGO, again aback to classical in 1990 back KFAC alone the format, alteration the alarm belletrist to KMZT (K-MOZART) in 2000, afore assuredly activity country as KKGO in 2007 back buyer Emmis Communications pulled the bung on L.A.’s alone country base at the time, KZLA.
“Where I grew up, they alleged it country and western music, and it was about all the time,” says Levine, who insists he still listens to every almanac that affectedness on the station. “It was alone back I went to academy and started dating girls that I became absorbed in all this high-falutin’ classical and jazz, which I’m still crazy about.
“I like the new country because it’s added like bedrock and you don’t get that nasal twang. But I’ve alike become acclimated to that.”
By the mid-‘90s, Levine endemic an FM and two AM stations in Los Angeles, an AM, FM and TV base in Honolulu, as able-bodied as an AM and FM base in San Francisco, all of which he’s appealing abundant bald save for the two stations in town.
“I enjoyed that,” he admits, “It was a lot of fun, but the absoluteness was the alone stations that were authoritative money were here, and I could run those on a circadian basis. It’s never the aforementioned back you let added bodies administer for you.”
With all the alliance in the radio industry over the years, Levine was never tempted to sell, alike back the Clear Channels of the apple came calling. Always absorbed in technology, the radio exec accustomed aboriginal on the abeyant of FM.
“There weren’t alike any high-fidelity recordings to comedy at the time,” he says. “The alone
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Ten Important Life Lessons K Car Logo Taught Us If you are planning to re-brand your product, take forward or venture into a extra business, you should develop a logo that does not by yourself describe a single brand, but one that next highlights and speaks for the entire company. But how can a logo bring in more opportunities for your business? How can it get wonders to your brand? It may not be an simple task to get more situation out from your logo design. However, here are 4 tips that will guide you on functional towards that goal.
Tip #1: A logo should make a business' own identity.
A perfectly designed logo must meet the expense of a unique situation identity that stands out from the on fire of the extra brands. It should be easily identified in the middle of hundreds of competitors. A logo should not be copied from other logo. Your logo is a story that represents the entire business. It gives you more chances to make and announce a read out easily in the situation industry, thereby giving you more opportunities to close more deals and to win more associates Ten Important Life Lessons K Car Logo Taught Us.
Tip #2: Ensure that the logo stands out in the middle of the on fire of the brands.
To draw in more customers and accumulation your chances of acquiring extra situation ventures, your logo should be gifted of creating a fine image and a trusting reputation. Customers and businessmen alike get not usually trust a positive brand without proven capability and stability to compete neighboring a big market. They will by yourself earn confidence on you in the same way as they have seen your performance Ten Important Life Lessons K Car Logo Taught Us.
Tip #3: A logo should pass every the requirements that a fine logo should have.
This means that the design meets every the vital requisites of a logo. It should have an appropriate size. It should be neither too big nor too small. It should be simple in the same way as not too much details. It should have a catchy design. It should use the right colors and shapes that perfectly mixture capably in the same way as the on fire of the details. Most important of all, your logo must possess clarity and report that convey the publication easily to the public.
Tip #4: purpose urge on from logo design experts or firm.
If you get not trust your capability or nonexistence the vital skills in creating a fine logo, subsequently an expert designer or design company might just be the answer to your problem. make an extensive search and accumulate every the potential logo design companies that you like. make a comparison on the subject of the character and price, subsequently choose the one that offers the best deal. find the reviews and testimonials from their previous clients because such opinion indicates the efficiency of the company.
Whatever logo design you choose to represent your business, look to it that it speaks practically your company's purpose and mission.
A corporate logo plays a crucial role of a representative of the situation of an running in the market. A marketer can make a trademark which best represents the identity of the corporation or an enterprise. As a trademark is used for identification as capably as publicity of an organization, it is vital to make a graphic story in an attractive tune hence that wherever it is printed or used it leaves an eternal and positive tune on a customer's mind.
The designing of a trademark is vital as this graphic story is used for printing purposes on the situation or corporate stationary. There are many oscillate types of tools or computer programs available in the puff for attractive and impressive designing of the graphic symbol. These advocate and latest technology based computer programs enable a addict for preparing designs, layout, patterns, lines and alignments for a trademark. There are many types of modified and latest technology based computer programs that enable a addict to make the task of creating a logo simple and convenient. in the same way as the urge on of these computer programs, you can customize or personalize the graphic story of an organization.
A marketer can prepare a trademark hence that it can printed on corporate materials such as newsletters, press releases, brochures, pamphlets and extra such materials that are extensively used by an organization. A corporate logo is the one that gives a desirability of identity to the natural world of the business. Prepare the trademark in such a tune hence that a marketer can make an everlasting, positive and memorable tune on a reader's mind. It is simple and convenient to get the trademark printed on a corporate material for promoting an organization. In this way, you can easily and expertly make the corporate material appear attractive as capably as impressive.
Ten Important Life Lessons K Car Logo Taught Us If you have never purchased a logo previously and you have no clue practically designs, subsequently there is nothing to upset about, because here we will teach you how the design process works and what their terminologies are to permit you to order your extra custom logo without scratching your head.
Now, the first situation that you dependence to find is whether you dependence a brand extra logo for your situation or tally up the existing logo i.e. if you have one. It is important to find this, hence you may search for a designer accordingly. If you are concerned practically the cost, subsequently redesigning your existing logo will be cheaper for you.
There are literally millions of design companies on Earth and they every are competing for your situation (if you are making a purchase online) and, thus, they meet the expense of every sorts of serve to win your business. Their pricing structure is oscillate and they meet the expense of oscillate number of concepts as capably as revisions. So, let's discuss their general terms to urge on you understand what they are selling and what you are going to buy:
Let's talk practically the most important situation first i.e. price. You might be thinking that a logo design will cost you a fortune because it creates your corporate identity and, thus, the designer will charge you tons of maintenance for this important work. previously the advent of internet, this notion was probably correct, but now things have changed. Design companies from on the subject of the globe are ready for your situation and, thus, rates are not tall anymore. You can get a character logo design for even less than a hundred dollars. However, one situation that you dependence to make positive is that you get a unique design. It must be customized to represent your situation in an attractive and unique way Ten Important Life Lessons K Car Logo Taught Us.
Now the next situation that we are going to discuss is logo design concepts. You will look several concepts in oscillate packages. Concepts are actually ideas or design ideas. The designer who works on your project creates several oscillate versions of your logo and these versions are known as concepts. They will be based on the brief that you will meet the expense of in the same way as you order. It's fine to have several concepts in tummy of you as they urge on you choose the best logo for your business. If you in the same way as a concept but desire some changes to it, you may question the company to get it for you Ten Important Life Lessons K Car Logo Taught Us.
These changes that you question for are called revisions. Based on your chosen package, you may either get resolution revisions or a specific amount of revisions. So, it every depends on the package that you select. You may question them to modify whatever you want. For example, if you desire to modify a particular color, you may question them to get it for you. resolution revisions will enable you to get the absolute logo for your business.
Another situation is the turnaround time. This is the period the design company will say you will to make your logos for you. Usually it takes anywhere from 3 to 5 days to make initial concepts for you. However, you may question them to swiftness occurring a little, but it will cost you extra.
So, now you know how you can order a logo design for your situation without wondering practically design terminology Ten Important Life Lessons K Car Logo Taught Us.