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Try afore you buy is one way to butt consumers who are anxious about accepting the absolute fit back arcade online. But alike then, the abiding of those appurtenances can feel like a strikeout, or breakup.
Instead of abiding their online buys, departing means and actuality apologetic things didn’t assignment out, consumers may appetite to get it appropriate the aboriginal go about with artefact fit of accoutrement and footwear.
It’s not them, it’s the retailers — and while aberration in allocation is one challenge, a accepted allocation accepted is absurd to break it, as today’s consumers are articulate in their altered allocation needs and quick to use technology to antidote aggregate in their added agenda worlds.
In accomplishment to bigger accept the greater claiming of allocation as it relates to e-commerce, WWD batten with Ronen Luzon, architect and arch controlling administrator of My Admeasurement Inc., developer of the MySizeID technology – which began with one founder’s poor fit acquaintance while arcade online and has back been patented beyond continents.
WWD: How did the abstraction of online arcade and burst “hit or miss” allocation affect the birth of MySizeID?
Ronen Luzon: The abstraction absolutely came from my own claimed acquaintance back arcade for accoutrement while active in Israel. I was affairs accouterment for myself and my family, and a lot of the items would admission and not fit. At that time in Israel, there were no chargeless returns, so you had to pay to acknowledgment your items that didn’t fit. No one wants to pay added money to acknowledgment items that didn’t fit because the brand’s allocation blueprint was inconsistent. So that’s why we started MySize — to empower consumers to boutique bigger and ensure a actual fit every time.
WWD: What challenges abide in accoutrement e-commerce today?
R.L.: One of the greatest challenges is a abridgement of accepted allocation arrangement beyond all brands. A chump ability be a admeasurement boilerplate in one cast but a baby in a altered brand, arch to client annoyance and confusion. This usually after-effects in the chump affairs an account they are acceptable to return, or affairs assorted sizes alive they will acknowledgment the ones that don’t fit. This [trial and error] costs the retailers money. Consumers appetite a added alone online arcade acquaintance area they are added than aloof a small, boilerplate or large. They appetite to feel like accoutrement items are actuality fabricated accurately for them, not aloof that fit into a admeasurement category.
WWD: How does MySizeID break admeasurement discrepancies for customers?
R.L.: MySizeID solves the allocation affair by acceptance consumers to bound and calmly almanac their anatomy abstracts with aloof a few swipes of a adaptable phone. Once you accept your measurements, you can get admeasurement recommendations for specific brands so you consistently buy the actual sized item. This eliminates academic because the admeasurement advocacy is accustomed based on your specific anatomy abstracts and how they abatement in to a retailer’s specific allocation chart.
WWD: What technology empowers it, and area is it patented?
R.L.: We accept developed an avant-garde algorithm that uses the centralized sensors of a adaptable buzz to almanac a person’s measurements. Unlike added technologies, we aren’t application the phone’s camera and allurement you to abide photos of yourself in some accompaniment of undress; you can actually anatomy your claimed fit contour aloof by affective the adaptable buzz over your anatomy to almanac abstracts like waist, chest, amateur and more. We accept four patents on the technology — two already accepted — in altered continents.
WWD: Who can actualize a contour with MySizeID?
R.L.: Anyone can actualize a contour with MySizeID. It is accessible for iOS devices, and an Android app is additionally in development.
WWD: From a retailer’s perspective, what amount does MySizeID accommodate at both the backend and front-end of the accumulation chain?
R.L.: On the front-end, we’re architecture chump adherence and accretion its assured by eliminating frustrations over sizing. If a chump has a brace of bad adventures acclimation online from a cast due to admeasurement that leads to returns, they will acceptable stop arcade with the brand. MySizeID eliminates that by ensuring they are affairs the appropriate size, every time. From the backend, we’re allowance to annihilate costs associated with accidental allotment while additionally accretion sales. Based on MySize’s estimates, the MySizeID app can admission boilerplate adjustment ethics by about 20 percent and can abate acknowledgment ante by about 30 percent.
WWD: What is the user acceptance to-date of MySizeID, and what retail ally are you application currently?
R.L.: MySizeID has accustomed amazing user acknowledgment back the chump app was launched in September. A contempo analysis of users declared 97 percent anticipation it was accessible to use; 97 percent said the anatomy abstracts they accustomed from MySizeID were correct; 95 percent said the admeasurement recommended was accurate, and 100 percent said they could see themselves application an app like MySizeID while arcade online. There are dozens of retail brands listed in the MySizeID app for consumers to accept admeasurement recommendations from, including Nike, Forever 21 and Levis.
WWD: How did abutting the International Accoutrement Federation beforehand the mission of the MySize company?
R.L.: Abutting the IAF affiliated us to arch accoutrement associations — and companies beyond the apple — and gave us admission to agreeing retailers and brands who are absorbed in application abstruse advancements like MySizeID to optimize accoutrement industry operations.
WWD: Showcasing at Première Vision as able-bodied as Copenhagen Fashion Summit, what approaching contest do you ahead for accepting bazaar share?
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