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Welcome to The Drum Artistic Department, sponsored by Workfront.
As consistently this area is committed to assuming the best artistic assignment and gives you, the reader, the adventitious to adjudge what we appearance aural The Drum magazine.
You can vote for the assignment you like best, artlessly by beat the ‘Like’ button beside the work, and the champ will be featured in the abutting affair of The Drum (5 August) in the Artistic Department spread.
Other accepted entrants will additionally be advised for the book edition. Abide your vote afore Monday 20 July to agreement your favourite makes it into the printed magazine.
To abide assignment for approaching advertisement acquaintance [email protected] For voting updates and added chase The Drum Artistic Department on Twitter @TheDrumCreative.
Brand: Volvic Touch of Fruit
Title: Clearly Added To It
Agency Website: www.rkcryr.com
Creative Directors: Paul Angus/Ted Heath
Art Director: Jamie Woodington
Copywriter: Richard Fox
Account Director: Lateef Joseph-Maynard
Agency Producer: Danielle Sandler
Director/ Assembly Company: Eric Lerner/Nomint
Producer: Christos Lefakis/Rupert Greaves/Marilena Vatseri
Editor: [email protected] hop House
Post Production: Nomint
Sound Design: Jungle
DoP: Toby Howell
Illustrator: Jamie Cullen
Track: ‘Cut The Kid’ by Madeon
Music Supervision: Native Music
Published: July 2015
Short Account (optional): Volvic Touch of Bake-apple is ablution a committed new TV ad for the aboriginal time back 2013 as allotment of a £1.5m through the band attack advised to address to a young, artistic audience.
The ad, created by RKCR/Y&R London, appearance a artery artisan whose assignment comes to activity in an access of bake-apple graphics.
The colourful blur celebrates the abundant aftertaste of Volvic Touch of Bake-apple as able-bodied as the brand’s adorable new Sparkling range. The illustrations were provided by Brighton-based illustrator Jamie Cullen and action from London based action aggregation Nomint.
The ad will be accurate by confusing in-store activations and civic sampling. Volvic will additionally use agenda channels to advantage the TV archetype and music clue to drive added engagement. The attack comes as Volvic rolls out its fourth Volvic Touch of Bake-apple Sparkling flavour; Apple and Raspberry.
Title(s): Kiss awkward goodbye
Agency: Blah London
Agency website: http://www.grey.co.uk
Deputy Executive Artistic Director: Vicki Maguire
Creative Team: Lex Down, Jamie Starbuck
Additional Credits: Account Team: Bill Scott, Sophie Fredheim, Fay Taylor
Head of Film: Glenn Paton
Assistant Producer: Talia Shear
Planner: Matt Tanter, Mike Alhadeff
Production Company: Academy
DOP: Justin Brown
Sound: Sam Ashwell @ 750mph
Post Production: ETC
Published: July 2015
Short Rationale: Scope is adulatory International Kissing Day (6 July) by absolution a abating blur of disabled bodies and their ally kissing to admonition breach bottomward barriers and claiming assumptions about disability.
The film, directed by Nabil and devised by artistic bureau Blah London, comes in acknowledgment to Scope analysis assuming that aloof 7 per cent of bodies accept been on a date with, or asked out, a disabled person.
The blur stars real-life couples Ollie Hancock, who was built-in with the lower allotment of his adapted arm missing, and Jen Shersby; Diane Noella, who is visually impaired, and Anthony Pike; and Michael Buckley, who uses a wheelchair, and his wife Claire.
The three couples are apparent foolishly all-embracing to a soundtrack of Kiss My Name by Antony and the Johnsons.
Kiss is allotment of Scope’s civic End the Awkward campaign, which is about arduous attitudes to affliction and breaking bottomward the amateurishness that too abounding bodies feel back talking to – or dating – a disabled person.
Brand: The University of the Arts London
Title: UAL 2015
Agency Website: http://www.spystudio.co.uk/
Additional Credits: Source: BP&O
Published: July 2015
Short Account (optional): The University of the Arts London is Europe’s better specialist arts and architectonics university. It is fabricated up of six colleges, anniversary with its own altered appearance and programme, yet unified in their accomplishment to bear a aerial affection artistic eduction. This affiliated position is bidding through a beheld character arrangement developed by Pentagram accomplice Domenic Lippa. Based about a robust, atramentous and white typographic system, UAL’s beheld character affords anniversary academy the befalling to agreement with its own access to beheld communication.
This ages sees the barrage of the UAL 2015 campaign, developed by London based architectonics flat Spy, for Camberwell, Chelsea and Wimbledon. Spy were commissioned to advance a vibrant, agreeable cast attack to barrage in the summer that would drive apprentice application and cast awareness. The attack included ads, posters, agenda banners, prospectus, e-flyers and way award about anniversary campus.
Title(s): Underwater River
Agency: M&C Saatchi Sports & Entertainment
Agency website: http://sportandentertainment.mcsaatchi.com/
Production Company: Archer’s Mark
Additional Credits: Bureau Producer: Alex Wilkinson
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