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Coca-Cola has appear it is abandoning its latest ad attack afterwards accepting a complaint from a agitation victims’ association.
The commercials affection a Basque amateur called Gotzon Sánchez, who has “publicly and clearly bidding accord for” Herrira, a abutment accumulation for ETA convicts that was shut bottomward by the Spanish High Court aftermost September for allotment and glorifying terrorism.
In their letter, the victims’ affiliation Dignidad y Justicia (Dignity and Justice) asked the bunch to cull the ads, acquainted that the active of Herrira are currently actuality advised for agitator association.
Sánchez, who was built-in in the Basque boondocks of Rentería (Gipuzkoa), has featured in added television ads for acclaimed brands such as Mahou beer.
We were not acquainted of the actor’s resume and claimed details”
“We were not acquainted of the actor’s resume and claimed details. This is a amount that the ambassador deals with, and in which Coca-Cola is not involved,” said the company, which apologized to the victims of agitation and “anyone who acquainted affronted afterwards watching the ads. They’ve been pulled and we apologize.”
The accommodation comes a day afterwards the circadian El Mundo appear the letter that was beatific by Dignity and Justice to the arch of Coca-Cola Spain.
In the ad, Sánchez plays a fan of Absolute Madrid who is abreast by his son that he is switching aggregation allegiances, and will be acknowledging battling club Atlético de Madrid instead.
The letter, which is active by affiliation admiral Daniel Portero, says that “it pains me to see that the angel and accessible representation of the absolute admirers of Absolute Madrid or Atlético de Madrid can be assigned to bodies like Gotzon Sánchez, who supports organizations advised for their ties to ETA, and who wants terrorists with assorted claret crimes to their name to airing out of bastille after confined the 30 years accustomed by the chastening code.”
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