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The ages of October is appropriate for our startup Tekuma http://tekuma.io/. One abounding year aback we incorporated, two years aback it began as a startup and four years aback the aboriginal butterfly logo was created and the aboriginal founders met at MIT. For my aboriginal column on Medium, I appetite to allotment the adventure of why we best “The Butterfly” logo; what it was all about and backward it in appearance as we acknowledge tomorrow the new Tekuma look.
We created Tekuma with the apriorism that too abundant artistic aptitude goes concealed and disregarded due to the abridgement of concrete amplitude for exposure. Frustrated at our disability to allure an admirers for our final activity at MIT during architectonics school, we capital to break this botheration of art that usually does not end up in a arcade and instead gets trapped in a adamantine drive or at home. Two years later, actuality we are architectonics a mission-centric aggregation to actualize the world’s better arcade and adjust the arts. How? I’ll awning that in the abutting post. For now, let me acquaint you about “The Butterfly”.
The aboriginal time I appropriately met my co-founders Kun and Tengjia was on October 2012 aback we were aggregate for an accession activity during our aboriginal division at MIT. The activity alleged for creating a volumetric carve out of collapsed adjustable materials. In our case, it was paper. Luckily for us, we were all fatigued by the anticipation of creating counterbalanced modules that aloof looked affected and all-embracing aloof air-conditioned and edgy. A ages of adamantine assignment led us to creating the activity beneath area we experimented with assorted modules.
One bore that bent our eye was one created by Kun. It looked absolutely glossy and aback aggregate in fours, gave a butterfly shape.
After selecting this cardboard module, we formed backward nights to accumulate a agglomeration of these cardboard things that resembled “Chinese aliment takeout boxes.”
The best allotment about the activity was as we aggregated the modules, we began to apprehension a dragon like shape. We aloof went with the breeze to accomplish abiding the armament counterbalanced anniversary added and we would be able to adhere it from the ceiling.
So wait, aback to how this relates with Tekuma. Well, aback we aboriginal absitively to actualize Tekuma. We capital to actualize an e-commerce exchange for apprentice art. In our minds, we capital to accord amount to all the assignment that acceptance usually balloon and in acknowledgment could add so abundant amount for others. Aback we called the logo, we capital article to represent an old apprentice activity that could be recycled and renewed (Tekuma in Hebrew and Arabic agency rebirth, to accord activity and resurrect).
Boom! We called the bore we best for our aboriginal activity together. Oh and addition coincidence, the alteration of a butterfly and the altered activity cycles it has to go through symbolizes Tekuma’s mission to booty disregarded art and accelerate it to fame.
So actuality it is, the aboriginal adventure of “The Butterfly Logo.” After two years of application it as our cast identity, we will be affective on and entering a new appearance for our venture. A new date area we will acquaint the new adumbration and logo of Tekuma 2.0
PS: The activity was done by Kun Qian, Tengjia Liu, Zheela Qaiser and Meng Sun as allotment of the Fall 2012 Core 1 flat accomplished by Joel Lamere, Brandon Clifford and Cristina Parreno.
The 3 Secrets You Will Never Know About Butterfly Company Logo – butterfly company logo
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