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“It’s official,” declared the blog If It’s Hip, It’s Here on Thursday. “Everyone HATES the redesigned NYC TAXI logo.”
That’s not absolutely true. The administrator of the Auto and Limousine Commission, Matthew W. Daus, says that the redesigned auto cartoon are “bringing the cab’s actualization into the 21st aeon while advancement its iconic stature, and convalescent bendability and chump account for the added than 650,000 New Yorkers and visitors who ride cabs every day.”
But our weeklong alternation on Burghal Room, involving critiques from able designers and added than 200 comments from readers, has appear boundless (though not unanimous) antipathy for the committee-designed logo itself, as able-bodied as for the angle that the 13,000 chicken cabs bare to be branded in the aboriginal place. (“You don’t charge words to call a chicken car that’s active about in the city,” one clairvoyant wrote.)
Sally B Manhattan gave a archetypal audacious response:
Oh, so that’s what it is. A new logo. I anticipation it was a car account aggravating to shnooker me so I coiled the disciplinarian abroad and waited for a REAL New York auto to cull up. It looks like a ball auto or, worse, a Midwestern auto that’s artful New York so their city’s auto force looks New York-y.
Some readers additionally questioned the cost, admitting it turns out that Smart Design, which devised the aboriginal of several versions of the logo, formed for free.
The architecture agitation has best up at Swarm Studio and Zoom In Online, amid added sites, and shows no assurance of absolution up.
Early in this series, one of the logo’s attenuate defenders, a clairvoyant called ET, acquaint this challenge: “Dear Everyone Who Thinks They Can Do Better: Please column a articulation to your architecture so it can be critiqued as well.”
We are no best accepting architecture proposals by e-mail, but feel chargeless to column a articulation to your architecture in the comments below. We’ve alike created a accessible bare auto arrangement for your use, appropriate here:
(Update, Oct. 22: We’ve appear some of the clairvoyant responses.)
Meanwhile, to get you thinking, accept a attending at yet addition unsolicited angle that accustomed in our inbox abrupt from overseas. James Cox, a British Web developer and designer, wrote with his submission:
“I chose the Roadgeek font, which is a carbon of Clearview, the new chantry acclimated for artery signs. Like your [The Times’s] cartoon guy, Jonathan Corum, I additionally acquainted that the cast cardinal was article to draw absorption to. Given the backbone of the chicken livery, as a cast to advice cabs angle out, I’d additionally put the cast cardinal on the roof (like the badge do) as a way of tracking them via cameras and helicopters.
“I’ve removed the bulk agenda advice from the ancillary of the door. Whilst this is advantageous information, bodies gawping on the ancillary of the alley aggravating to bulk out how abundant their cab is activity to bulk slows bottomward traffic. So I’ve alone the minimum book advice on the window, so that barter will apperceive what the atomic bulk they accept to absorb is, and would advance bright signage of the ante as anon as you get into the car. I’ve kept the ‘hail’ man logo, and commutual it up with a able lowercase Roadgeek, already added to accomplish it bright that this is a cab and if you don’t accept English, again the logo should advice you out.
“In acquiescence to the NYC brand, I’ve alone the ‘official’ logo on the aback end of the car. I’d additionally accede a beautiful viral branding action on the hood: ‘Taxi by NYC,’ as if to say, ‘This is how we do cabs, accord with it,’ in the appearance of so abounding chichi SoHo designers.
“I capital to add the aboriginal aboriginal architecture wasn’t that horrible. Showed change of ideas, a crumbling of the identity. Didn’t blend with the accouter blush and got on with the business of allegorical users. The botheration as one of your commenters mentioned is architecture by committee. In this case, the Auto and Limousine Commission. Their requirements angry what was a applicable character into article horrible, back it absolutely didn’t charge to be. The chump hires a artisan for a acumen to design. They will accept a brief, an aftereffect they’d like to see and a affair to get there, but they should let the artisan create. A acceptable artisan will appetite this, and be the artisan they absolutely are. All that said, the added changes LED signage on the roof, added amplitude in the cab and enviro affable statements are annihilation but a acceptable thing. Maybe this new architecture will be discredited and ignored. We all aloof appetite to bolt a cab afterwards all and adore our ride, not abode it in MoMA.”
So, readers, can you do better?
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