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Google’s bright new logo has the technology blogs abuzz, but there’s a lot added to it than a glossy redesign. It’s a branding effort, with Google absolutely creating a new book to board the company’s new direction.
It looks a little like Android’s Roboto font, but Google’s new blazon is alleged Artefact Sans. I know, it’s not a adult name, but the chantry is.
Here’s what Google’s architecture aggregation has to say about the new typeface:
In bike with developing the logotype, we created a custom, geometric sans-serif book to accompaniment the logo in artefact lockups and acknowledging appearance materials. We alarm it Artefact Sans.
The book architecture takes cues from that aforementioned schoolbook letter-printing style, but adopts the aloof bendability we’ve all appear to apprehend from a geometric sans serif. This allows us to advance an adapted akin of acumen amid the Google logotype and the artefact name.
The appearance set is complete with numerals, punctuation, emphasis and alternating characters, fractions, symbols, and supports continued Latin, Greek, and Cyrillic.
In accession to introducing Artefact Sans, Google additionally revamped the acquaintance for users. A new four-dot action lets you apperceive back Google is working; they animation back anticipating your announced administration or query, breathing like an blaster while you’re speaking, and circle in a actual Slack-ish appearance back attractive article up for you.
This broader branding brace will acquisition its way to aloof about all Google backdrop and services, with “thousands” of vector-based variants accepting been created to amuse aloof about any use-case Google can appear up with.
➤ Evolving the Google Appearance [Google]
Read next: Here are the added new Google logo options the aggregation advised
The Five Steps Needed For Putting Create Google Font Style Logo Online Into Action – create google font style logo online
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