The Real Reason Behind Yellow Cross Car Logo

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Photo by Sindy Stevens. Courtesy of Jules Yap.

The Car Media : Significance of Logo- Chevy - yellow cross car logo
The Car Media : Significance of Logo- Chevy – yellow cross car logo | yellow cross car logo
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Chevrolet at 100 | Mintel | yellow cross car logo

Roman Mars’ podcast 99% Invisible covers architecture questions ample and small, from his allure with rebar to the history of aperture machines to the abundant Los Angeles Red Car conspiracy. Here at The Eye, we cross-post new episodes and host excerpts from the 99% Invisible blog, which offers commutual visuals for anniversary episode.

This week’s edition—about Ikea hacking—can be played below. Or accumulate account to apprentice more.

Ikea hacking is the convenance of affairs things from Ikea and re-engineering—or “hacking”—them to become customized, added functional, and generally aloof better-designed stuff. The locus of the Ikea-hacking movement is a website alleged Ikea Hackers. It’s a advertise for bodies who accept tricked out their Kallaxes and their Arkelstorps.

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Would-be hackers can accumulate tips from added hackers, and already they’re ready, column pictures and how-to guides of their own hacks, like application Billy bookcases and a Fjellse bed to accomplish a Murphy bed.

Because Ikea articles are accessible in so abounding countries and use metric measurements, a common “hackerati” has been able to thrive. You see hacks acquaint from Australia, Russia, Israel, and Dubai. Someone alike acquaint a drudge of a French country abode library in an absolute French country house. He acclimated 60 Billy bookcases and Benno shelves.

And, of course, above the bound of the Ikea Hackers site, there are bags of bodies aloof putting up YouTube videos or administration Flickr photos of their afraid Ikea items.

Ikea Hackers was started in 2006 by Jules Yap. (Jules is not her absolute aboriginal name—it’s a pseudonym acquired from an Ikea product.) But in March, Yap got a cease-and-desist letter from Ikea. Ikea claimed that application their trademarked name was a violation—even aloof application the blue-and-yellow blush arrangement was not allowed.

Since Yap makes money off the armpit through advertising, Ikea argued that she was profiting from the Ikea name.

Ikea asked Yap to stop application the Ikea logo or annihilation trademarked by the company, including her area name. It additionally seemed like she would accept to abutting bottomward the Twitter and Facebook accounts associated with her website. She was accommodated to comply, but again came a huge clamor on the Internet. Cory Doctorow, who blogs on Boing Boing, alleged the cease-and-desist letter from Ikea “steaming bullshit.” Supporters of Yap acquainted like Ikea Hacking was absolutely acceptable for the Ikea cast and that Ikea was absurd to accomplish an adversary out of her.

Courtesy of Daniel Saakes/Flickr

Apparently, Ikea took the criticism to heart. A adumbrative of the aggregation contacted Yap in June and told her that they capital to appear to a band-aid that both parties could be blessed with. This week, Yap is traveling to the Ikea address in Sweden to assignment out the details. On her website, Yap said she was so blessed she could “pee in [her] FRAKTA pants.”

99% Invisible is broadcast by PRX.

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