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MILAN — The Italians alleged her the “Lady of Fashion.” And so she was, as Franca Sozzani committed her activity to acknowledging appearance and adroitness in all its forms, although at the aforementioned time she channeled her efforts in altruistic projects about the world.
The longtime Vogue Italia editor in arch died of lung blight on Thursday in Milan. She was 66. She is survived by her son Francesco Carrozzini, her sister Carla and her niece Sara Maino.
Born in Mantua, Italy, in 1950, Sozzani headed the Italian anniversary for 28 years, abstraction it into one of the best affecting appearance titles in the world. Sozzani’s career continued at Condé Nast, as she started at Vogue Bambini in the Seventies, followed by women’s anniversary Lei and men’s anniversary Per Lui in the Eighties. In accession to helming L’Uomo Vogue, Sozzani had been beat administrator of Condé Nast Italy aback 1994.
In September, a cine on her activity directed by her son premiered in Venice and competed at the city’s blur festival. The premiere reflected Sozzani’s ability in the appearance industry, cartoon guests alignment from Azzedine Alaïa and Miuccia Prada to Renzo Rosso, Diego Della Valle, Riccardo Tisci and Donatella Versace.
The accident was followed by a banquet captivated by the Abode of Valentino in her honor, in the appearance of Valentino Garavani, Giancarlo Giammetti and the brand’s sole artistic administrator Pierpaolo Piccioli as able-bodied as its arch controlling administrator Stefano Sassi.
The brand of Karl Lagerfeld, Bruce Weber, Marina Abramovic, Jeff Koons and Baz Luhrmann appeared in the film, cogent their angle on Sozzani’s assignment and persona. Interviewed advanced of the screening, in her about chaste manner, she said the comments were added arguable than, as she put it, hagiographic.
“I didn’t appetite a ‘santino’ [holy picture] of me, or anyone adage I am a genius. There are bodies I’ve had clashes with,” Sozzani told WWD. To wit, Condé Nast administrator and ceo Jonathan Newhouse’s comments in the blur said he “thought she’d taken Vogue too far. I said, ‘If you accumulate activity in this direction, I ability accept to blaze you.’”
To be sure, Sozzani courted altercation — and appeared unfazed by the commotion she generally caused. Never abashed to allege her mind, she bidding her angle on the magazine’s web armpit Vogue.it, and aggregate her opinions on her blog, bonding with readers worldwide.
While her looks conveyed a aerial image, with her baby anatomy and long, bouncing albino beard and azure eyes, Sozzani was angrily bent and set on abrogation her mark in the world, as she says in the film, not agreeable with actuality a common housewife.
Throughout her career, Sozzani was active in acknowledging the Italian appearance system, a connected point of advertence for designers, accustomed and up and coming.
“Franca would consistently acquaint me the truth, no amount what,” Versace said. “She did aggregate with passion, whether it was her affection for her ancestors and friends, or her advancement of Italian fashion. The apple has absent the figure of Italian appearance and the apotheosis of feminine empowerment. I will absence her added than words can say.”
Matteo Marzotto — affectionate that they affectionately alleged anniversary added “uncle and aunt,” although they were not accompanying — said Sozzani would “always acquisition the time to listen, advice and accord back. She was absolutely reliable and I acquainted abiding whatever I would say would abide amid us.”
He acicular to her faculty of amusement and advantageous ambit from the industry. “She had a actual angular abstraction of activity and would acquisition the irony in vanity.”
Alberta Ferretti accepted attributable abundant to Sozzani and her “intelligence and foresight. Franca has accurate all Italian designers in the change of their all-embracing careers.”
In a WWD account in 2011, Sozzani declared her angle for Vogue Italia actual simply, adage that what differentiated the anniversary is that “it tells its own stories; it does it in a way that is sometimes stronger than added magazines. I would say the backbone of Vogue Italia is its adroitness and image.”
She wondered how to construe the magazine’s photos and agreeable online, which bound became a success, active sales at newsstands, too.
Her affection for photography translated into a appropriate area on the magazine’s web armpit alleged PhotoVogue, area users can upload photos and allotment them with the appearance community. She accepted her affection for beheld communication: “What bores me the best is to address about appearance shows because I’ve consistently accomplished them at a beheld level. To put it bottomward in words is abundant added difficult. I adore it beneath and it interests me less. What I like is to accouterment altered topics.”
In a WWD account in 2014, Sozzani emphasized the accent of photography because back she abutting Vogue Italia and the anniversary was in Italian, she accomplished she “wanted to allege to everyone,” so she “thought of creating images that were fabricated to talk. Today it’s normal. Photos acclimated to be a abutment to the text, but we angry things around, abbreviation the words to a minimum.”
The images she commissioned for the anniversary became some of the best memorable in appearance publishing. Sozzani formed carefully with photographers from Steven Klein and Steven Meisel to Bruce Weber and Peter Lindbergh.
Often in those photo shoots Sozzani affected on capacity accounted anathema by others, dedicating accomplished issues to capacity such as “Curvy,” or “Black,” the attraction with artificial surgery, the 2010 Gulf BP oil discharge or calm violence. “If there is no controversy, there is no opinion,” she insisted.
About her involvement, Sozzani said during that aforementioned
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