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The badge handed out to Nobel Prize winners at the aboriginal awards in 1901 is the afflatus abaft Stockholm Design Lab’s rebrand for the celebrated awards.
The Swedish flat was afflicted by the art nouveau design of the badge and its book back developing the logo, colour arrangement and typography for the awards and its online platforms.
Stockholm Design Lab created two typefaces for the new beheld identity. The primary typeface, alleged Alfred Sans afterwards the prize’s architect Alfred Nobel, takes afflatus from aboriginal avant-garde letterings like Akzidenz-Grotesk and Futura, with the high case belletrist based on classic geometric shapes.
A accessory chantry alleged Alfred Serif additionally appearance in the rebrand. “Both typefaces are advised to fit calm and accompaniment anniversary other, functionally as able-bodied as aesthetically with a focus on readability and appropriately defended abiding usage,” said the studio.
Presented at this year’s awards, which took abode on 10 December, the minimalist beheld appearance appearance an all uppercase, bespoke sans-serif logotype, taken from the belletrist engraved in the gold medal.
As able-bodied as a cast new logo, the “timeless” appearance is complete with a white and gold colour arrangement and promotional agenda animations, featuring baggy shapes in shades of blue.
First awarded in 1901, The Nobel Prize honours those who accept “conferred the greatest account to humankind”. It is disconnected into six categories – chemistry, literature, peace, physics, bread-and-butter sciences and analysis or medicine.
Stockholm Design Lab was asked to actualize a unified cast appearance to “communicate one cast instead of many”, and “ensure abiding canning and deepening of the brand’s altered position”.
The antecedent branding was fabricated of assorted identities, anniversary agnate to one of The Nobel Prize’s assorted sub-organisations. “The Nobel Prize consists of a arrangement of organisations with altered tasks and character,” said Stockholm Design Lab.
“Previously, all its organisations, as able-bodied as specific events, had their own expression, appropriately there was a abridgement of bendability and clarity.”
For the colour scheme, the designers autonomous for “elegant”, aerial shades with aureate accents. “If any cast can accurately affirmation gold as its accustomed emphasis colour, it is apparently the Nobel Prize,” said the studio.
Increasing numbers of companies are axis to their ancestry back creating new cast identities.
Examples accommodate affluence appearance cast Celine, which removed the emphasis from its name, and John Lewis and Waitrose, whose new, unified appearance reflects the company’s 1960s “diamond pattern” branding.
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