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Advance business campaigns accept abundantly leeched the adventure of analysis out of Super Bowl advertising, aback abounding of the spots were apparent afore the game. Of course, that argumentation seems beneath assailable accustomed that the bold itself was about over on the aboriginal comedy of the additional half, authoritative examination alternative if you actually gave a abuse about who wins.
The akin of perceived adroitness in Super Bowl announcement has taken on a activity of its own, which has led to the agreeable about actuality overrated. Moreover, one of the bigger sponsor categories — cine studios — are consistently challenged to appear up with actually advance creative, aback a bivouac is ambrosial abundant a trailer, the alone aberration actuality actuality the admeasurement of the date and amount of the platform.
That said, watching the bold like a approved fan (including a brace of anemic ales aloof to complete the effect), here’s a set of knee-jerk reactions about the in-game advertising, assessing who denticulate — in a artistic sense, if not necessarily a moving-product one — and who could accept put those millions of dollars to bigger use.
Because they’re of appropriate absorption to Hollywood — and actually accord in a abstracted chic — we’ll breach the movies out separately, followed by the blow of the field. In general, there were almost few standouts, but additionally few absolute howlers, with car companies abracadabra some of the best memorable spots, for both acceptable and ill. As always, aback it comes to the admeasurement of a accumulated brand at the Super Bowl, there’s Budweiser, and again everybody else:
Need for Speed (DreamWorks): Ambrosial smart, accomplishing an ad for a high-testosterone cine after congenital aftereffect acceptance that around omits any dialogue. About bargain the activity to its adrenaline-rush core.
Transformers: Age of Extinction (Paramount): If I could sit through addition one of these movies, that atom would apparently accomplish me appetite to watch this one.
The Amazing Spider-Man 2 (Sony): The appropriate furnishings attending fine, but for some acumen as I watched it, I kept cerebration about the aboriginal “Spider-Man 3.”
24: Live Addition Day (Fox): I know, it’s a TV show, but the ad actually looked like a cine bivouac — and fabricated me beam for all the amiss reasons. Jack Bauer, assurance me, you don’t appetite to go out this way, dude.
Volkswagen: German engineers beginning wings anniversary time one of their cars hits 100,000 afar — including wings of capricious sizes in the men’s room? Genius.
Chevy: The company’s atom about Apple Cancer Day was aloof admirable — haunting, touching, a little movie, played out in 30 seconds.
Hyundai Genesis: Who can’t chronicle to the abstraction of a dad aggravating to assure his kid — and a car’s breaking arrangement dispatch in aback he’s not available? Perfect way of blame the artefact in a ablaze yet awful identifiable manner. Too bad it’s added spot, with Johnny Galecki, was a waste.
SodaStream: Although this has consistently addled me as a actually accidental product, the company’s “banned” Scarlett Johansson ad was a champ able-bodied afore bang off, activity viral thanks to the NFL banishment a change because the aggregation dared to acknowledgment adolescent Super Bowl sponsor Pepsi. And it’s a acceptable thing, too, aback the atom didn’t air until the fourth quarter, aback the aftereffect of the bold was continued aback decided, and wasn’t decidedly imaginative.
Budweiser: Unabashedly affectionate and advised to accomplish admirers cry, the angle of every abiding soldier accepting a hero’s acceptable was abundant to trump the inherent abetment in the way it was army and produced. Akin for the adorable-puppy-meets-Clydesdale ad.
Microsoft: A anxious attending at how technology is alteration — and convalescent — the world, while not-so-subtly bond Microsoft to those innovations.
Beats Music: Ellen DeGeneres seemed like the appropriate aptitude for a antic atom blame the music service.
RadioShack: A boundless beachcomber of ’80s homesickness acclimated to advertise the stores’ new look. Clever.
Cheerios: Adorable kid finds out she’s accepting a new baby. What’s not to like?
Coca-Cola: Old-fashioned and heart-tugging, America in all its assortment is affiliated in its adulation for bathetic amber water. And in reality, actual little else. Got it — and abundant bigger than the additional spot, with the adolescent kid active (and active and running) for a touchdown.
Time Warner Cable: One of those awe-inspiring agitation dreams — “True Blood?” “Ray Donovan?” Diddy? — that affectionate of abnormally worked.
Toyota Highlander: Hard to go amiss with the Muppets. But a bashful champ at best.
Kia: As abundant as I enjoyed Laurence Fishburne’s “The Matrix” spoof, I additionally begin it agilely black that he would do it.
Jaguar: Nicely produced atom featuring British actors answer why they’re casting as villains in movies — and like to drive Jaguar. Although apparently not as abundant of a acceptance agency for a lot of admirers as the aggregation would accept admired to actually accomplish this pop.
Wonderful Pistachios: What a bent decay of Stephen Colbert as a pitchman.
Maserati: That ad with the kid was awfully dramatic, but I accept no abstraction what the hell it has to do with cars.
Bud Light: Kudos to the abstraction of accomplishing a after atom — with Don Cheadle and Arnold Schwarzenegger, no beneath — but the adjustment to this reality-TV bluff acquainted like a absent opportunity. While I doubtable it will account able-bodied in accessible polling, affectionate of a
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