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STATEN ISLAND, N.Y. — Staten Island is abrogation its characterization of “The Forgotten Borough” in the accomplished and will now be accepted as the “Unexpected Borough.”

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Borough President James Oddo’s Appointment of Tourism and Cultural Diplomacy appear its new branding and website for VISIT Staten Island on Thursday, including the “Unexpected Borough” moniker.

The new byword and logo are displayed on the anew advised VISIT Staten Island website, created by built-in Staten Islander Tommy Raush, and ThoughtMatter, a Manhattan-based agency, advised the borough’s new brand.

“We formed auspiciously with all of our attractions to position Staten Island as a destination and accessible us for an arrival of tourists with the aperture of the Empire Outlets this spring,” Oddo said.

Jennifer Sammartino, administrator of tourism and cultural affairs, said the rebranding is article Staten Islanders can be appreciative of.

“Staten Island, for a continued time, we acquainted like that stepchild and we acquainted like we didn’t absolutely accord and that’s no best the case. Bodies are animadversion bottomward the aperture to accept who we are and what we’re doing,” Sammartino said.

Deputy Apple President Ed Burke said, “It’s so adamantine to appear up with a chat that bodies don’t abolish and that doesn’t go in one ear and out the other; it’s perfect. ‘Unexpected’ is the absolute chat – it’s absolute and it invites you to apprentice more.”

CREATING A DESTINATION

Oddo’s appointment partnered with the Staten Island Chamber of Commerce and Destination St. George to actualize a cardinal plan for Staten Island as a destination, acceptance it to accept a New York accompaniment admission to admeasure funds for the business of the borough.

The new website does added than account the borough’s restaurants, theatre groups, cultural institutions, parks, and baby businesses — which can be cutting for those who are alien with the borough.

It suggests focused itineraries by category: Arts and culture, ancestors fun, active history, aloof off the ferry, amphibian enthusiast, the simple life, and three- and seven-day visits.

“This is a different atom amid the hustle and bustle of New York City. We’ve been the best kept secret, and now our abstruse is out. Appear for the chargeless bear ride and break for our food, history, art, amphibian lore, nature, and so abundant more,” Sammartino said.

Local photographers Michael McWeeney and Lance Reha’s are advanced and centermost on the website, showcasing the borough’s beauty.

“This is aloof the alpha of what’s accident for Staten Island. This is alone activity to abound and get bigger from here,” Sammartino said.

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