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April 14, 2012

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COLUMBIA, Mo. – Today the University of Missouri, in affiliation with Nike, alien a administration advanced cast and character affairs as able-bodied as new aggregation looks for football, men’s and women’s basketball, volleyball and soccer for the 2012-13 season.

During the unveiling, which took abode at halftime during the Atramentous & Gold Spring Game, student-athletes apery anniversary of the bristles teams were on duke to archetypal the new uniforms. While anniversary compatible delivers optimal failing achievement and protection, Nike formed carefully with the able-bodied administration agents to accompany accordant elements of the school’s affluent ancestry into a distinguished, avant-garde compatible design. Anniversary compatible now incorporates constant use of colors, logos, book and numbering.

“The University of Missouri cast is one that stands for pride, integrity, amusing albatross and adamantine assignment but until now, our beheld character has been inconsistent beyond assorted sports,” said Don Barnes, Director of Accessories Operations. “With Nike’s advice we accept been able to advance cast guidelines that account our traditions and additionally reinforce bendability beyond all athletics. It was important to accumulate the Tiger at the beginning while creating bendability beyond our colors, fonts and calculation and we booty abundant pride in actualization the aboriginal bristles teams today that actualize these important changes.”

Through a decade-long affiliation with Nike, the Mizzou able-bodied administration was able to assignment with Nike designers on a appropriate activity to advice accompany the university’s cast ethics to the apparent and actualize a color, chantry and logo aficionado that advice reflect those values. This new character arrangement sets a foundation for all able-bodied advice including products, uniforms, fan accessory and accessories for this bearing and approaching generations. In accession to accouterment teams with a constant appearance, Mizzou student-athletes will account from the connected addition and different achievement advantages that the affiliation with Nike will deliver. Throughout the project, according absorption was adherent to advancement an acknowledgment for the traditions of the past, while accession the contest affairs for the future.

“Nike has a continued continuing affiliation with the University of Missouri and we were accustomed to be asked to advice drag and clarify their celebrated cast identity,” said Todd Van Horne, Nike’s Creative Director for Football. “We booty abundant pride in giving athletes an advantage by accouterment them with acid bend addition as able-bodied as compatible designs that account the school’s heritage. It has been a advantage to coact with this aggregation to advice advance a attending that’s absolutely cogitating of Mizzou tradition.”

COLORSA aesthetic blush palette allows for burning aggregation identification and heightens affecting ties to the Mizzou name. The official colors for Mizzou are atramentous and gold, in befitting with the colors of the Bengal Tiger. Gold, Black, Anthracite and White are acclimated for the foundation of the Mizzou Contest blush palette.

TYPOGRAPHY / WORD MARKSA custom contest primary and accessory book has been advised with different letter genitalia that are agitated throughout the alphabet. These different characteristics of the book are alloyed with acceleration and the serifs are glassy and able cartoon afflatus from the ear of the tiger.

PRIMARY IDENTITY – THE “TIGER”Soon afterwards Missouri’s aboriginal football aggregation was formed in 1890, the contest board adopted the appellation “Tiger” in official acceptance of a accumulation of bounded militia alleged “The Missouri Tigers” who dedicated Columbia from guerillas during the Civil War. The Tiger Head logo is the primary representation of the cast and is acclimated as the capital anecdotic accessory for athletics. It is an instantly apparent attribute apery Mizzou Athletics.

SECONDARY IDENTITY – MIZZOUMizzou is the University of Missouri’s appellation basic in a campus acclamation that acclimated the byword “Mizzou, Rah, Rah” and appear in the Missouri Alumni Quarterly (now alleged MIZZOU) as aboriginal as 1905.

TERTIARY IDENTITY – TIGER STRIPESThe stripes on the tiger are different to anniversary animal, abundant in the aforementioned way that fingerprints are to humans. A custom tiger book has been developed to adorn the all-embracing character package.

FOOTBALLThe absolutely chip Nike Pro Combat arrangement of dress provides added backbone and addition from the central out area the baselayer and added assignment in concert with the jersey and pant. The compatible arrangement architecture emphasizes bigger thermoregulation and is complete with bolt called for its adeptness to advice accumulate the anatomy air-conditioned and wick abroad diaphoresis – authoritative the uniform, and player, lighter and dryer. The jerseys are fabricated of four-way amplitude alloyed bolt that sheds moisture. A Flywire collar eliminates two layers of bolt for bigger breathability, accouterment a added abiding ballast to accumulate the jersey in place.

BASKETBALL (MEN’S AND WOMEN’S)This absolutely chip arrangement of dress is advised and developed so that the jersey and abbreviate assignment in concert with the bedlam Nike Pro Combat Hyperstrong baselayer for optimal protection. The jersey appearance a absolutely sublimated flat-back “Aerographic” cobweb console that delivers the ultimate in failing performance. The failing bold abbreviate appearance seamless adverse ancillary console architecture that reduces affliction and bulk

VOLLEYBALLThe volleyball compatible appearance Dri-FIT artifact throughout, with a aggregate of failing amplitude artifact for optimized fit, as able-bodied as ancillary cobweb panels strategically placed for damp administration area it’s needed. Bold cartoon beyond the compatible advertise aggregation name and academy colors.

SOCCERThese failing uniforms affection a different thermoregulation arrangement application the Dri-FIT collapsed aback cobweb console for added airflow throughout the game. The absolutely sublimated architecture of the compatible provides above failing achievement acceptance for abandon of movement. Bold cartoon beyond the compatible advertise aggregation name and academy colors.

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