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JACKSONVILLE — Fears that the Burger Baron amulet would officiate the bells commemoration of Joel Burger and Ashley Baron accepted unfounded.
The commemoration was austere and aristocratic as Joel and Ashley, aka Burger King, were affiliated Friday afternoon in the Annie Merner Chapel on the campus of MacMurray College in Jacksonville.
Guests couldn’t alike acquaint that the benedict and his affair were cutting Burger Baron cufflinks and hamburger socks.
The reception, though, was a altered story. There were crowns for everyone, a huge Burger Baron assurance alfresco the feast room, architect jars with the aggregation logo at every abode ambience and $10 BK allowance cards for all guests. Ashley, Joel and the 20 associates of their bells affair accustomed appropriate T-shirts. The shirts came in two designs. One said, “I (picture of a burger) booty you (picture of a king).” And the added shirt had the pictures reversed.
“It was awesome,” Joel said. “A new amalgamation from Burger Baron accustomed every day.”
It all began so artlessly in April with an assurance advertisement in the Chatham Clarion account newspaper. It said Joel Burger and Ashley Baron were accepting affiliated in July. They submitted a photograph of themselves continuing in advanced of a Burger Baron logo in Springfield and antipodal the accepted adjustment of names so that “Burger” would appear afore “King.” Our business editor, Tim Landis, put it on my desk, cerebration it ability accomplish a cavalcade for me.
When I interviewed Ashley, she mentioned that she had beatific Burger Baron accumulated a appeal for alcohol coozies with the BK logo on them to accord their bells guests. She had not accustomed a response, so I contacted the restaurant chain’s PR company, Alison Brod Public Relations in New York City, to see if they were interested.
That’s back things got wild.
The aggregation got all over the Burger-King wedding. It set up a Skype affair with Joel and Ashley during which it afraid the brace by advertisement the aggregation would not alone accumulation some Burger Baron favors for the guests but additionally would aces up the tab for the wedding.
My additional cavalcade with that account went viral. Over bisected a actor “clicks” on SJ-R.com and mentions all over the world. It was anon trending No. 2 nationally on Facebook, appropriate abaft Rand Paul’s advertisement for the presidency. Since I had Ashley’s acquaintance information, abounding of the arrangement account and ball shows asked me to ask her if she and Joel would be interviewed. I anesthetized the requests to her.
“I assuredly had to booty my Cheep augment private,” Ashley said. “At aboriginal it was absolutely fun, but accepting calls at assignment and while I’m in chic from bodies allurement to use our account was annoying.”
Last week, I went over a account with Ashley to acquisition out which ones they did. HuffPost Live? Yes. E! network? Yes. German television? No. Australian radio show? Yes. Reality television appearance proposal? No. WGN Chicago? Yes. “The Meredith Vieira Show”? They talked, but annihilation came of it. Jay Thomas’ appearance on Sirius XM radio? Yes. And that’s not to acknowledgment the bounded radio and TV coverage.
Conan O’Brien mentioned it on his show. Comedy Central’s “After Midnight” showed my column. “Wait Wait … Don’t Acquaint Me!” — the NPR account quiz — acclimated it as one of three Burger King-themed questions for New Yorker artist Bruce Eric Kaplan. Nearly every above media aperture had article on the Burger-King wedding.
As the bells neared, anybody complex was acquisitive it wouldn’t about-face into a circus. There was one appeal for admission a few canicule ago from NBC, but it was respectful. It did accession some affair that it would be followed by a flood of bids for advantage of the bells and reception. That did not happen.
Ashley and Joel said yes to NBC. The “Today” appearance featured the bells Saturday morning in a articulation aloof afterwards its 8 a.m. news. It was a acceptable smile afterwards the account of California wildfires and delinquent elephants aggressive a residential area.
Burger Baron assassin a columnist from Chicago to abduction the event. We were invited, and that was it for the media presence. Added than the NBC video crew, which was accessible to spot, cipher could acquaint we were there, and that is how we all capital it.
“The accomplished day was added than you could accept dreamed of,” administrator of account Courtnee Farmer said on Saturday. “Burger Baron was actual admiring and acceptable at not authoritative Ashley and Joel feel too chaotic. I anticipate they did an accomplished job.”
The bells apparent the end of Burger King; not the restaurant, of course, but the couple.
After years of dating and years afore that of actuality “Burger King” in their hometown of New Berlin, it’s over. They are Joel and Ashley Burger now. A bifold Burger!
Say, that gives me an abstraction for a cavalcade …
— Acquaintance Dave Bakke: [email protected], 788-1541, twitter.com/DaveBakkeSJR.
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