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Every weekday, we accompany you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad altitude aggregation with absorption and about-face analytics from 10 actor acute TVs. The ads actuality ran on civic TV for the aboriginal time yesterday.
A few highlights: Kit Kat takes a alluringly cheesy, ’80s-inspired access to its latest “Gimme a break” ad, complete with new beachcomber soundtrack. Jaguar serves up an acute and angry atom for its XE set to the automated strains of gothic rocker Chelsea Wolfe’s song “Carrion Flowers” (previously acclimated in a promo for “Fear the Walking Dead”) to accomplish the point that “Jaguars roar.” And in the latest Infiniti ad, Stephen Curry has an ambrosial co-star: his five-year-old babe Riley.
Premiered on: Fox Report, Fox News
Infiniti abstracts for the aftermost 30 days
Impressions: 660,033,703 (3% of industry)
Est. TV Spend: $11,904,431 (3% of industry)
Attention Score: 89.36
Attention Index: 114 (14% beneath interruptions than avg.)
Premiered on: Boomer & Carton, CBS Sports
Dr Pepper abstracts for the aftermost 30 days
Impressions: 330,532,758 (13% of industry)
Est. TV Spend: $9,428,303 (18% of industry)
Attention Score: 95.71
Attention Index: 146 (46% beneath interruptions than avg.)
Premiered on: TMZ, FOX
Progressive abstracts for the aftermost 30 days
Impressions: 2,706,465,804 (16% of industry)
Est. TV Spend: $50,073,273 (18% of industry)
Attention Score: 87.58
Attention Index: 79 (21% added interruptions than avg.)
Premiered on: The Fresh Prince of Bel-Air, VH1
KitKat abstracts for the aftermost 30 days
Impressions: 384,015,631 (5% of industry)
Est. TV Spend: $3,678,856 (4% of industry)
Attention Score: 82.38
Attention Index: 49 (51% added interruptions than avg.)
Premiered on: Aboriginal Look, MSNBC
Jaguar abstracts for the aftermost 30 days
Impressions: 215,620,619 (1% of industry)
Est. TV Spend: $3,740,881 (1% of industry)
Attention Score: 91.40
Attention Index: 131 (31% beneath interruptions than avg.)
Data provided by iSpot.tv, Absorption and About-face Analytics for TV Ads
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